Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal JEBD Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Lina Suryani
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Mathematics Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JEBD

 1 
Strategi Perencanaan Pemasaran Dalam Meningkatkan Penjualan Umkm Kerajinan Tangan Buket Bunga “Edelweiss” Lina Suryani; Suwandi
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Micro, Small, and Medium Enterpriss (MSME) that produce handcrafted flower bouquets have great potential for growth, but are often hampered by a lack of understanding and implementation of effective marketing strategies. This community service journal aims to present a comprehensive guide to marketing planning strategies that can be implemented by MSME producing edelweiss flower bouquets to increase sales and competiviness. The materials discussed include market analysis, target market determination, product development, pricing, promotion and distribution strategies. It is hped that this journal can serve as a pratical reference for one of the MSME producing edelweiss flower bouquets in designing and implementing their marketing efforts.
Co-Authors Astuti Hafizah Risali Irfan Firdaus Samsudin Duha Sekedar Halawa Sity Rahmy Maulidya Suwandi