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All Journal Jurnal Kabar Masyarakat Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Titi Purbo Sari
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Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Peningkatan Produktivitas Usaha Melalui Pemanfaatan Digital Marketing pada Emping Ketan Lumintu Kelurahan Sendangmulyo Nurul Juwariyah; Nur Hasanah; Titi Purbo Sari
Jurnal Kabar Masyarakat Vol. 3 No. 1 (2025): JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v3i1.3007

Abstract

One of the MSMEs in Sendangmulyo Village is the LUMINTU Sticky Rice UMKM in Sendangmulyo Village, Tembalang District, Semarang. MSMEs still use traditional marketing strategies so that marketing reach is still not wide enough and businesses are less developed. Likewise with the UMKM Emping Ketan Lumintu which until now has not been able to sell maximum products. MSME managers still have limited knowledge of using social media marketing as a marketing tool, conducting marketing and making transactions online. The target of this community service program is the Emping Ketan Lumintu MSME Business actors. The method used in carrying out this service activity is: Counseling and training activities for Emping Ketan Lumintu MSME Business Actors by utilizing the Digital platform to promote their business, so that it is hoped that visitors will increase and can increase sales turnover. In this way, it is hoped that partners will be able to carry out marketing activities better. The output that will be produced in this community service program activity is an increase in the ability to use digital platforms for business marketing by Emping Ketan Lumintu MSMEs using social media Instagram, improvements in product packaging, and the use of digital sales receipts. With this, it is hoped that it will support product sales using digital marketing tools.
Pengembangan Kapasitas UMKM Kelurahan Padangsari dalam Pembuatan Konten Visual untuk Meningkatkan Branding dan Daya Saing Nurul Juwariyah; Nur Hasanah; Titi Purbo Sari; Hendra Wijaya
Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Vol. 3 No. 1 (2026): Januari: Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/transformasi.v3i1.2977

Abstract

This community service program aims to enhance the capacity of UMKM Mentari Padangsari in developing visual content to strengthen branding and competitiveness. It is hoped that this training activity will have an impact on the development of MSMEs in Padangsari sub-district.The main problems faced by partners include limited skills in creating product photos, graphic designs, promotional videos, and managing social media consistently. The program was implemented through training, mentoring, and evaluation stages involving 14 UMKM actors in Padangsari Village, Semarang City. Training materials focused on product photography using smartphones, simple graphic design, short promotional videos, visual storytelling, and the use of digital platforms such as social media and Google Business are  considered very necessary in this era of rapid technological development. The results show increased knowledge and skills among UMKM actors in producing more attractive visual content, improving brand identity, and enhancing engagement on social media. This program contributes to strengthening UMKM competitiveness and supports sustainable digital-based marketing practices.
Co-Authors Hendra Wijaya NUR HASANAH Nurul Juwariyah