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All Journal Economics and Digital Business Review Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis
Moh Taufan Nugroho
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Pengaruh Kualitas Pelayanan terhadap Kepuasan Konsumen Mutiara Salon Wanita Jatibening Pondok Gede Tahun 2024 Feri Ragil Saputra; Moh Taufan Nugroho
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 2 No. 4 (2024): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v2i4.2525

Abstract

This research aims to examine the influence of service quality on consumer satisfaction at Mutiara Women's Salon Jatibening Pondok Gede in 2024. To obtain data, the Service Quality and Consumer Satisfaction instrument in the form of a questionnaire (Questionnaire) was used. The research method used is quantitative with an associative approach. The sample in this study was 78 respondents. The analysis technique used is simple linear regression which is processed using the SPSS program. Based on the results of data analysis in the regression equation model, it is known that the results of the analysis of the coefficient of determination test in the Mode Summary table, obtained an R Square value (coefficient of determination) of 0.450, which means that the influence of the independent variable (X) on the dependent variable (Y) is 45%. So it can be concluded that the Service Quality variable has an influence of 45% on the Consumer Satisfaction variable. And another 55% was influenced by other variables not examined in this study.
Pengaruh Pengembangan Kompetensi terhadap Produktivitas Kerja Pegawai di Lingkungan Kedeputian Bidang Pengawasan dan Pengendalian Badan Kepegawaian Negara (BKN) Pusat Angga Alfianto; Moh Taufan Nugroho
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 4 (2024): October: Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i4.1180

Abstract

Employee competency development is a key aspect in increasing performance productivity within the State Civil Service Agency (BKN). This research aims to identify the influence of competency development on employee performance productivity at BKN. The research method used is a survey and data analysis using linear regression techniques. This research was carried out in 2024, with the research locus at the Deputy for Supervision and Control of BKN. The research sample consisted of employees involved in the competency development program at BKN. The independent variable is competence, while the dependent variable is employee performance productivity. The results of the analysis show that there is a significant positive relationship between competency development and employee performance productivity. It is known that the coefficient of determination or R² value is 57,1%. This figure means that the competency variable (X1) has an effect on the work productivity variable (Y) by 57.1%. Meanwhile, the remainder (100% - 57.1% = 42.9%) is influenced by other variables outside this equation or variables that were not studied. These findings highlight the importance of investing in competency development as a strategy to increase employee performance productivity at BKN. Managerial implications and policy recommendations are presented to support efforts to develop human resources and increase BKN organizational efficiency. This research provides an important contribution in understanding the dynamics of the relationship between competency and employee performance productivity in the government context.
Peran Host Live Dalam Meningkatkan Strategi Pemasaran Digital Di Blesshopper Group : Studi Kualitatif Mochamad Fikri; Moh Taufan Nugroho; Eka Putri
Economics and Digital Business Review Vol. 7 No. 1 (2025)
Publisher : STIE Amkop Makassar

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Abstract

Penelitian ini bertujuan untuk menelusuri peran host dalam siaran live streaming sebagai bagian dari strategi pemasaran digital di Blesshopper Group. Melalui pendekatan kualitatif, studi ini mendalami bagaimana interaksi langsung yang dibangun oleh host mampu menciptakan kedekatan emosional antara konsumen dan produk. Komunikasi secara real-time memungkinkan host tidak hanya menyampaikan informasi secara persuasif, tetapi juga membangun kepercayaan, meningkatkan keterlibatan audiens, serta memengaruhi keputusan pembelian. Di Blesshopper Group, host turut berperan dalam menciptakan pengalaman menonton yang interaktif, yang berdampak pada peningkatan kesadaran merek dan loyalitas pelanggan. Teknik pengumpulan data dilakukan melalui wawancara mendalam dan observasi langsung terhadap aktivitas host selama sesi live streaming. Hasil penelitian menunjukkan bahwa keberhasilan pemasaran digital sangat dipengaruhi oleh kemampuan host dalam menyajikan konten yang relevan, merespons audiens secara cepat, serta menjaga dinamika siaran agar tetap menarik. Selain itu, host juga berkontribusi dalam memperluas jangkauan pasar melalui strategi personal branding dan pemanfaatan media sosial secara optimal. Temuan ini menunjukkan bahwa kehadiran host dalam siaran langsung memberikan kontribusi signifikan terhadap peningkatan interaksi konsumen dan pertumbuhan penjualan. Oleh karena itu, Blesshopper Group disarankan untuk terus meningkatkan kualitas konten, memperkuat kompetensi host, serta menjaga konsistensi siaran guna memperkokoh posisi mereka dalam persaingan pasar digital yang semakin kompetitif. Kata Kunci: host, live streaming, pemasaran digital, interaksi konsumen, Blesshopper Group.
Co-Authors Angga Alfianto Eka Putri Feri Ragil Saputra Mochamad Fikri