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Ludi Wishnu
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peran Etika Bisnis dalam Memediasi Pengaruh Kecerdasan Emosional dan Inovasi Produk untuk Meningkatkan Daya Saing UMKM Indira Oktavianti; Sudarmiatin Sudarmiatin; Ludi Wishnu
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 2 No. 4 (2024): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v2i4.2570

Abstract

This study aims to analyse the effect of Emotional Intelligence and Product Innovation on Increasing Competitiveness of MSMEs in East Java. business ethics as a mediating variable. Currently, businesses that have competitive are one of the factors that support the success of a business. Emotional intelligence is the ability possessed by MSME actors in developing their business policies, product innovation is identified as another factor that to influence the improvement of competitiveness for MSMEs. business ethics are considered to mediate the relationship between these variables, in order to strengthen the influence of emotional intelligence and product innovation on increasing the competitiveness of MSMEs. This research method uses a quantitative approach with a cross-sectional design. Respondent data collection to 72 MSME in East Java who the researcher's criteria. Data analysis using SEM The results showed that emotional intelligence and product innovation have a significant influence on increasing the competitiveness of MSMEs. Business ethics also proven to act as a mediating variable that strengthens the influence of the two independent variables on increasing the competitiveness of MSMEs. This research provides an important contribution to policy development for MSME players in terms of decision making by considering ethical behaviour practices for sustainable business.
Peran Mediasi Transformasi Digital dalam Pengelolaan SDM terhadap Peningkatan Kinerja UMKM: Path Analysis Landreas Utama, Lie; Sudarmiatin Sudarmiatin; Ludi Wishnu
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 2 No. 4 (2024): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v2i4.2580

Abstract

This study aims to analyse the mediating role of digital transformation on the effect of human resource management (HRM) on MSME performance. The study used a quantitative approach and cross-sectional research design, data were collected from 74 MSME players through a closed questionnaire using a likert scale research instrument. The analysis technique used in this study used path analysis to determine the indirect effect of the mediating variable and examine the research data. The results showed that effective HR management has a significant effect on MSME performance. In addition, digital transformation is also proven to act as a mediator that strengthens the relationship between HR management and MSME performance. These findings provide insights for MSME players, especially members who are members of the Forbinus Nusantara community, to optimise HR management strategies and the application of digital technology to improve their performance in facing challenges in the digital era. This research is expected to provide practical recommendations for stakeholders in strengthening effectiveness in HR management in MSMEs.
Co-Authors Indira Oktavianti Landreas Utama, Lie Sudarmiatin