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All Journal Jurnal Manajemen dan Ekonomi Kreatif Jurnal Manajemen Dan Bisnis Ekonomi
Fikri Kamilia Ikhwanda
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Dampak Perdagangan Internasional terhadap Perekonomian di Indonesia Rezi Ardiansyah; Fikri Kamilia Ikhwanda; Olivia Efendi; Salwa Najah
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 2 No. 4 (2024): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v2i4.2588

Abstract

This study aims to analyze the impact of international trade on Indonesia's economic growth. By reviewing various relevant literature, this study shows that international trade plays an important role in improving the national economy. This study identifies factors that influence international trade performance, such as trade policies, product quality, and infrastructure. The findings show that Indonesia still faces challenges, including dependence on certain commodities and global price fluctuations, which can affect economic stability. Therefore, this study recommends strategic steps for the government to improve the competitiveness of Indonesian products in the international market, such as infrastructure development, strengthening regulations, and collaboration between the public and private sectors. The results of this study are expected to provide insight for policy makers in formulating more effective strategies to advance international trade and Indonesia's economic growth.
Analisis Peran Trend Fashion dan Fear of Missing Out terhadap Keputusan Pembelian Produk Von Dutch pada Mahasiswa-Mahasiswi Fikri Kamilia Ikhwanda; Giyana Giyana
Jurnal Manajemen dan Ekonomi Kreatif Vol. 3 No. 1 (2025): Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v3i1.528

Abstract

The rapid growth of the fashion industry has significantly influenced consumer behavior, especially among university students. This study examines the role of fashion trends and Fear of Missing Out (FoMO) in purchasing decisions for Von Dutch products among students. Using a qualitative approach through literature review, the research integrates insights from academic sources to analyze these phenomena. Findings reveal that fashion trends create a sense of identity and belonging, while FoMO drives impulsive purchasing behavior due to social and emotional pressures. The combination of these factors significantly impacts students’ decisions to buy Von Dutch products, highlighting the importance of nostalgia-driven marketing strategies. These results provide valuable insights for marketers targeting young consumers.
Co-Authors Giyana Giyana Olivia Efendi Rezi Ardiansyah Salwa Najah