Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
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All Journal Jurnal Manajemen dan Ekonomi Kreatif Jurnal Manajemen Dan Bisnis Ekonomi
Olivia Efendi
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Dampak Perdagangan Internasional terhadap Perekonomian di Indonesia Rezi Ardiansyah; Fikri Kamilia Ikhwanda; Olivia Efendi; Salwa Najah
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 2 No. 4 (2024): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v2i4.2588

Abstract

This study aims to analyze the impact of international trade on Indonesia's economic growth. By reviewing various relevant literature, this study shows that international trade plays an important role in improving the national economy. This study identifies factors that influence international trade performance, such as trade policies, product quality, and infrastructure. The findings show that Indonesia still faces challenges, including dependence on certain commodities and global price fluctuations, which can affect economic stability. Therefore, this study recommends strategic steps for the government to improve the competitiveness of Indonesian products in the international market, such as infrastructure development, strengthening regulations, and collaboration between the public and private sectors. The results of this study are expected to provide insight for policy makers in formulating more effective strategies to advance international trade and Indonesia's economic growth.
Persepsi Gen Z terhadap Penggunaan Social Media Marketing sebagai Media Komunikasi dalam Proses Keputusan Pembelian Kopi Kenangan Olivia Efendi; Giyana Giyana
Jurnal Manajemen dan Ekonomi Kreatif Vol. 3 No. 1 (2025): Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v3i1.529

Abstract

The advancement of digital technology has transformed marketing landscapes, with social media emerging as a strategic platform to engage consumers. Generation Z, born between 1997 and 2012, exhibits a strong connection to social media and is influenced by digital content during their purchasing decisions. This study investigates Generation Z's perception of social media marketing as a communication medium in the decision-making process for purchasing Kopi Kenangan products. Using a qualitative literature study method, data were gathered from scholarly articles, journals, and related documents published between 2020 and 2024. The findings highlight that interactive and personalized social media marketing strategies significantly impact Generation Z's perception and purchasing decisions. This research contributes to the understanding of effective digital marketing strategies for local coffee brands, providing insights into how Generation Z responds to and engages with such efforts.
Co-Authors Fikri Kamilia Ikhwanda Giyana Giyana Rezi Ardiansyah Salwa Najah