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Strategi Ekspor Indonesia dalam Menghadapi Perdagangan Bebas di Negara-Negara ASEAN Arzella Zalzabyella; Nabilla Zahra; Mohammad Zein Saleh
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 3 No. 1 (2025): January : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v3i1.2698

Abstract

The ASEAN Economic Community (AEC) was formed with the aim to strengthen economic integration and reduce trade barriers, providing opportunities for member countries, including Indonesia, to improve their competitiveness in the international market, as globalization has driven economic growth and trade between countries, including in Southeast Asia. Indonesia has plenty of natural resources and a large population, which makes it have a lot of export potential, especially in the agricultural sector. However, facing issues such as inadequate infrastructure and fierce competition in the ASEAN market requires a strong export strategy. To beat the competition, Indonesia should concentrate on improving product quality, market access, human resource development, and the use of digital technology, according to the SWOT analysis. Indonesia can take these actions to capitalize on existing opportunities and make a greater contribution to the region's economy.
Analisis Kasus Pelanggaran Etika Bisnis PT Megasari Makmur Pada Produk Obat Nyamuk HIT Berbahaya Nadhila Nuraini; Eliana Ratmawati; Dinda Vanya Oktaviani; Mohammad Zein Saleh
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 3 No. 1 (2025): January : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v3i1.2742

Abstract

The mosquito repellent product brand HIT, which is suspected of containing harmful active substances, has become the subject of a business ethics violation by PT Megasari Makmur and is the main focus of this analysis. This study aims to examine the elements that led the company to violate business ethics, the importance of regulations governing the use of chemicals, and the impact of such violations on the company's reputation and consumer trust. Data were obtained through literature review and thematic analysis using a qualitative descriptive approach. The findings indicate that non-compliance with business ethics regulations not only harms consumers but also threatens the company's sustainability. In response, PT Megasari Makmur has recalled the problematic product and is working to improve the formulation to make it safer. This study recommends the importance of transparency and ongoing internal audits to ensure compliance with safety standards and maintain consumer trust in the future.
Dampak Perdagangan Bebas Bagi Ekspor Produk Tuna dan Cakalang Indonesia Angelica Cristy; Annisa Fitri Hartanti; Atelia Zahrah Kurniawan; Mohammad Zein Saleh
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 3 No. 1 (2025): January : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v3i1.2765

Abstract

The open trading system without restrictions, known as free trade, allows for increased product competitiveness in international markets. Tuna and skipjack commodities are Indonesia's flagship products and play a significant role in fisheries exports. This study investigates the impact of free trade on tuna and skipjack exports, identifies challenges, and explores appropriate management strategies. The findings reveal that Indonesia faces challenges such as global competition, threats to the sustainability of marine resources due to overfishing, and demands to meet international standards. However, free trade offers opportunities to expand markets and reduce tariff barriers. The use of technology, supply chain digitalization, and innovation are crucial to enhancing efficiency and product competitiveness. To sustain marine resource conservation and maintain Indonesia's position as a leading tuna producer globally, the government must implement regulations and collaborate with industry stakeholders. Through a comprehensive strategic approach, Indonesia can preserve marine ecosystem sustainability while continuing to increase the contribution of tuna and skipjack exports to the national economy.
Dampak Perdagangan Bebas AFTA Terhadap Transformasi Ekonomi Indonesia Salsa Rayhanis; Ayu Crisela; Mohammad Zein Saleh
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 4 (2024): December : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i4.2701

Abstract

Free trade plays a crucial role in global economic development, especially in the era of globalization, and the ASEAN Free Trade Area (AFTA) aims to create a single market within the ASEAN region through the liberalization of trade in goods. This study examines the impact of AFTA on Indonesia's economic transformation, including increased export and import volumes as well as regional economic integration, highlighting benefits such as the growth of exports in manufacturing, agriculture, and consumer goods, alongside strengthening domestic industries. However, free trade poses risks, such as competition from imported products that could pressure local producers. Using a qualitative approach through literature studies, the findings show a significant increase in export and import volumes following AFTA implementation, although regional development disparities remain a challenge. This study emphasizes the need for strategies to improve product quality, enhance infrastructure, and build sectoral synergy to ensure inclusive economic integration and drive Indonesia's overall economic progress.
Pelanggaran Etika Atas Pemalakan dan Bullying di Universitas Diponogoro Zahwa Putri Sabila; Putri Juliana; Sifani Jannah; Mohammad Zein Saleh
Journal of Management and Creative Business Vol. 3 No. 1 (2025): January : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v3i1.3529

Abstract

Business ethics in an academic environment, especially in universities such as Diponegoro University, plays a crucial role in shaping campus culture. However, the rampant cases of extortion and bullying among Undip PPDS students have disturbed the ethical values that should be upheld. Such actions are not only psychologically harmful, but also damage academic integrity and professionalism. This study aims to understand and analyze the root causes of ethical violations in the context of medical education, as well as their impact on individuals, the academic community, and institutional reputation. Thus, it is expected to contribute to efforts to prevent and handle similar cases in the future.
Pengaruh Kompensasi dan Motivasi terhadap Produktivitas Kerja: Studi Kasus Karyawan Food and Beverage di Tangerang Selatan Mohammad Zein Saleh; Muhammad Farhan
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 2 (2025): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i2.593

Abstract

This research explores the influence of compensation and motivation on employee productivity in the Food & Beverage industry in South Tangerang. Employing a quantitative method with a sample of 100 respondents, regression analysis results indicate that both compensation and motivation significantly contribute positively to productivity. Compensation contributes by 0.146 units, while motivation contributes by 0.119 units to the increase in productivity. Although the model explains only around 20.5% of the variation in productivity, the study provides significant insights. It is concluded that fair compensation policies and enhanced motivation can boost employee performance. Despite unexplained variations, these findings offer a foundation for companies to improve human resource management policies.
PENGARUH DESAIN PRODUK DAN CITRA MEREK TERHADAP MINAT BELI SEPEDA MOTOR HONDA STYLO DI TANGERANG SELATAN Reyhan Alif; Deky Zakiyudin; Mohammad Zein Saleh
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 6 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/neraca.v2i6.1807

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh desain produk dan citra merek terhadap minat beli Honda Stylo di Kota Tangerang Selatan. Menggunakan metode kuantitatif, data dikumpulkan melalui survei yang melibatkan 120 warga Kota Tangerang Selatan. Untuk menganalisis data dan mengevaluasi hubungan antara variabel independen (desain produk dan citra merek) dan variabel dependen (minat beli), digunakan analisis regresi linear. Hasil penelitian menunjukkan bahwa kedua variabel independen memiliki pengaruh signifikan terhadap minat beli. Penelitian ini memberikan wawasan berharga bagi PT. Astra Honda Motor dalam memahami minat beli calon konsumen terkait dengan desain produk dan citra merek.