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All Journal Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Multidisiplin Edukasi
Angelica Cristy
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Dampak Perdagangan Bebas Bagi Ekspor Produk Tuna dan Cakalang Indonesia Angelica Cristy; Annisa Fitri Hartanti; Atelia Zahrah Kurniawan; Mohammad Zein Saleh
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 3 No. 1 (2025): January : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v3i1.2765

Abstract

The open trading system without restrictions, known as free trade, allows for increased product competitiveness in international markets. Tuna and skipjack commodities are Indonesia's flagship products and play a significant role in fisheries exports. This study investigates the impact of free trade on tuna and skipjack exports, identifies challenges, and explores appropriate management strategies. The findings reveal that Indonesia faces challenges such as global competition, threats to the sustainability of marine resources due to overfishing, and demands to meet international standards. However, free trade offers opportunities to expand markets and reduce tariff barriers. The use of technology, supply chain digitalization, and innovation are crucial to enhancing efficiency and product competitiveness. To sustain marine resource conservation and maintain Indonesia's position as a leading tuna producer globally, the government must implement regulations and collaborate with industry stakeholders. Through a comprehensive strategic approach, Indonesia can preserve marine ecosystem sustainability while continuing to increase the contribution of tuna and skipjack exports to the national economy.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan E-Commerce Shopee Tisya Patience; Sarah Azizah; Angelica Cristy; Rona Dearta
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 11 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi November 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i11.1211

Abstract

This study aims to determine the effect of service quality on customer satisfaction with Shopee e-commerce. The research method used is Quantitative Research Method, using validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, simultaneous test (f), partial test (t), and coefficient of determination test (R²). This study obtained primary data using a questionnaire distributed to 75 respondents who are Shopee e-commerce users. The results showed that service quality (X1) and product quality (X2) had a positive and significant effect on customer satisfaction (Y) among Shopee e-commerce users. The t-test showed that the values of both variables were below 0.05, indicating that the better the service quality and product quality, the higher the level of customer satisfaction. The F test shows that both independent variables simultaneously and mutually influence each other with a significance value of 0.000<0.05. The coefficient of determination (R²) value of 0.526 indicates that 52.6% of customer satisfaction variation can be explained by service quality and product quality, while the remaining 47.4% is influenced by other factors outside this study. Based on these results, the study shows that fast, accurate, and safe service, as well as products that meet consumer expectations, are important factors in building customer satisfaction on Shopee.
Co-Authors Annisa Fitri Hartanti Atelia Zahrah Kurniawan Mohammad Zein Saleh Rona Dearta Sarah Azizah Tisya Patience