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All Journal Jurnal Salome: Multidisipliner Keilmuan Jurnal Kajian dan Penelitian Umum Gudang Jurnal Multidisiplin Ilmu
Fatimatuzzahra Nasution
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Religion Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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ANALISIS SEMIOTIKA ROLAND BARTHES DALAM IKLAN ARAB عصائر (JUS) PADA BRAND KDD Sheila Rizka Awalia; Fatimatuzzahra Nasution; Sri Rizki Maulida Tanjung; Rafiza Azhar; Siti Mandala Putri Sagala
Jurnal Salome : Multidisipliner Keilmuan Vol. 2 No. 6 (2024): November
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

This research aims to analyze Arabic juice advertisement on KDD brand using Roland Barthes semiotic approach. This advertisement was chosen because it is able to create a strong message and touch consumers through the symbols contained in the visuals and text. Using Barthes' semiotic theory, which relies on the concepts of sign, denotation, and connotation, this research focuses on how the ad constructs meaning through the use of images, colors, and words. The analysis process involved identifying key signs in the ad, which were then associated with layers of emerging meanings, both direct (denotative) and deeper (connotative). The results show that KDD advertisements utilize cultural symbols and traditional values associated with freshness and product quality, which in turn strengthen the brand image in the eyes of consumers. The analysis also reveals how the ads manipulate hidden messages to form a more emotional understanding and bond consumers with the product. Overall, this research provides a deeper understanding of the use of semiotics in marketing strategies in the world of advertising.
Analisis Semiotika Teori Roland Barthers pada Iklan “ Al Baik” : Makna Visual Afriana Afriana; Fatimatuzzahra Nasution; Nuzul Hasby; Ahmad Zulfadli
Jurnal Kajian dan Penelitian Umum Vol. 2 No. 6 (2024): Desember : Jurnal Kajian dan Penelitian Umum
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v2i6.1400

Abstract

This research aims to analyze the visual meaning in Al Baik advertisements on Instagram featuring food and beverages. Using Roland Barthes' semiotic approach, this research examines visual elements such as images, colors, text, and composition to understand the messages conveyed. The research method used is descriptive qualitative. The results show that the visual elements in Al Baik advertisements not only depict food products, but also convey cultural values such as national pride, warmth of tradition, and affordability. Instagram as a social media platform has proven effective in conveying these messages through attractive and meaningful visuals. This research reveals how modern advertising can serve as a promotional tool as well as a means of cultural communication that is relevant in the digital age.
Analisis Semiotika Roland Barthes pada Arsitektur Masjid Agung Sultan Thaf Sinar Basarsyah di Lubuk Pakam Alifia Zahra Shafira; Fatimatuzzahra Nasution; Yenny Haidar Naburju; Rizqa Karima; Isfira Ainy
Jurnal Kajian dan Penelitian Umum Vol. 2 No. 6 (2024): Desember : Jurnal Kajian dan Penelitian Umum
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v2i6.1403

Abstract

This research examines the meaning of architecture and ornaments in the Sultan Thaf Sinar Basarsyah Grand Mosque in Lubuk Pakam, Deli Serdang using Roland Barthes' semiotic approach. Using a qualitative research method, this study analyzes the denotation, connotation, and mythical meanings of various architectural elements of the mosque such as building form, interior space, color, and ornaments such as windows, mihrab, doors, calligraphy, and drum. The results show that the design of this mosque combines elements of local culture from three tribes (Karo, Simalungun, and Malay) with typical Middle Eastern ornaments. The unique shape of the dome depicts the hijaiyah letters that form the lafaz Allah, while the choice of colors and ornaments reflects the effort to unite the diversity of local cultures. The mosque, which was built on an area of 16,307 square meters, not only functions as a place of worship but also as a center of Muslim activities that spread the values of brotherhood, love, unity and harmony.
Analisis Makna Di Balik Poster Film Alephia 2053 /٢٠٥٣ اليفيا/ : Kajian Semiotika John Fiske Maysaroh, Siti; Fatimatuzzahra Nasution; Dzikri Alhamda Siregar; Satria Kurniawan; Balqis Azzahra
Gudang Jurnal Multidisiplin Ilmu Vol. 2 No. 12 (2024): GJMI - DESEMBER
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v2i12.1105

Abstract

Penelitian ini bertujuan untuk menganalisis makna visual dalam poster film Alephia 2053 /٢٠٥٣ اليفيا/ menggunakan pendekatan semiotika John Fiske. Pendekatan ini membagi analisis ke dalam tiga level, yaitu realitas, representasi, dan ideologi, untuk mengidentifikasi bagaimana elemen visual dalam poster mencerminkan tema perlawanan, kekuasaan, dan perjuangan melawan otoritarianisme. Penelitian menggunakan metode kualitatif dengan pendekatan analisis semiotika, yang mencakup pengumpulan data berupa elemen visual dalam poster dan literatur pendukung teori semiotika. Data dianalisis melalui tahapan deskripsi visual, interpretasi tanda berdasarkan level semiotika, serta penafsiran makna dalam konteks sosial, budaya, dan politik. Hasil penelitian menunjukkan bahwa pada level realitas, elemen visual seperti ekspresi wajah, warna, dan latar belakang mencerminkan suasana distopia dan ketegangan politik. Pada level representasi, analisis berfokus pada simbol kekuasaan dan perlawanan yang diekspresikan melalui komposisi visual, penempatan karakter, dan gaya ilustrasi. Sementara itu, pada level ideologi, poster menggambarkan konflik antara individu dan sistem otoriter dalam kerangka perlawanan terhadap ketidakadilan sosial. Penelitian ini memberikan wawasan tentang bagaimana poster film dapat menjadi media komunikasi visual yang efektif untuk menyampaikan kritik sosial dan ideologi.
Co-Authors Afriana Afriana Ahmad Zulfadli Alifia Zahra Shafira Balqis Azzahra Dzikri Alhamda Siregar Isfira Ainy Nuzul Hasby Rafiza Azhar Rizqa Karima Satria Kurniawan Sheila Rizka Awalia Siti Mandala Putri Sagala Siti Maysaroh Sri Rizki Maulida Tanjung Yenny Haidar Naburju