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Journal : Jurnal Kajian dan Penelitian Umum

Analisis Semiotika Teori Roland Barthers pada Iklan “ Al Baik” : Makna Visual Afriana Afriana; Fatimatuzzahra Nasution; Nuzul Hasby; Ahmad Zulfadli
Jurnal Kajian dan Penelitian Umum Vol. 2 No. 6 (2024): Desember : Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v2i6.1400

Abstract

This research aims to analyze the visual meaning in Al Baik advertisements on Instagram featuring food and beverages. Using Roland Barthes' semiotic approach, this research examines visual elements such as images, colors, text, and composition to understand the messages conveyed. The research method used is descriptive qualitative. The results show that the visual elements in Al Baik advertisements not only depict food products, but also convey cultural values such as national pride, warmth of tradition, and affordability. Instagram as a social media platform has proven effective in conveying these messages through attractive and meaningful visuals. This research reveals how modern advertising can serve as a promotional tool as well as a means of cultural communication that is relevant in the digital age.
Analisis Semiotika Roland Barthes pada Arsitektur Masjid Agung Sultan Thaf Sinar Basarsyah di Lubuk Pakam Alifia Zahra Shafira; Fatimatuzzahra Nasution; Yenny Haidar Naburju; Rizqa Karima; Isfira Ainy
Jurnal Kajian dan Penelitian Umum Vol. 2 No. 6 (2024): Desember : Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v2i6.1403

Abstract

This research examines the meaning of architecture and ornaments in the Sultan Thaf Sinar Basarsyah Grand Mosque in Lubuk Pakam, Deli Serdang using Roland Barthes' semiotic approach. Using a qualitative research method, this study analyzes the denotation, connotation, and mythical meanings of various architectural elements of the mosque such as building form, interior space, color, and ornaments such as windows, mihrab, doors, calligraphy, and drum. The results show that the design of this mosque combines elements of local culture from three tribes (Karo, Simalungun, and Malay) with typical Middle Eastern ornaments. The unique shape of the dome depicts the hijaiyah letters that form the lafaz Allah, while the choice of colors and ornaments reflects the effort to unite the diversity of local cultures. The mosque, which was built on an area of 16,307 square meters, not only functions as a place of worship but also as a center of Muslim activities that spread the values of brotherhood, love, unity and harmony.