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All Journal Jurnal Publikasi Ilmu Manajemen Jurnal Riset Manajemen
Nabilla Kusuma Dewi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Enhancing Service Quality Through Employee Training and Development: A Literature Review Nisifa Prila Anisa; Rizqi Angelika Sumardi; Nabilla Kusuma Dewi; Mohamad Zein Saleh
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 4 (2024): December : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i4.2549

Abstract

This study aims to analyze the contribution of employee training and development to improving service quality from a company perspective. Service quality is an important factor in retaining customers and creating a competitive advantage. Effective training helps employees develop the technical and interpersonal skills necessary to provide responsive and empathetic service, which are two important dimensions in service quality assessment. The results of the study show that employee training and development have a positive impact on the company. This study concludes that employee training and development is an important strategy that can improve the quality of service and the company's competitiveness in the market.
Fenomena Perubahan Strategi Pemasaran dalam Menghadapi Tantangan di Era Digital Tarisa Aulia Ananda; Nabilla Kusuma Dewi; Mohamad Zein Saleh
Jurnal Publikasi Ilmu Manajemen Vol. 2 No. 4 (2023): Desember: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v2i4.2738

Abstract

Marketing strategy changes need to be made to face challenges in the digital era. The main factor influencing the change in marketing strategy is the change in consumer behaviour. Organisations must change the way they understand consumer preferences and desires because consumers today have greater access to information through the internet and social media. The purpose of this research is to analyse what are the phenomena of marketing strategy changes in facing challenges in the digital era. This research method is a literature study. The result of this study is that marketing strategies must be innovative and creative due to shifts in consumer behaviour, industry issues, and the pace of technological progress. In the digital era, managing change is crucial to overcoming challenges and capitalising on opportunities. In addition, the government encourages business owners to use technology to help their management procedures. Companies can succeed in today's highly competitive digital market by using creative and data-driven marketing methods. Organisations are expected to effectively manage change, adopt new technologies, and take advantage of new possibilities. Future business success depends not only on mastering technology, but also on the ability to innovate, adapt, and have a thorough understanding of market dynamics.
Co-Authors Mohamad Zein Saleh Nisifa Prila Anisa Rizqi Angelika Sumardi Tarisa Aulia Ananda