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Binti Ayu Fadhilah
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Faktor-Faktor yang Mempengaruhi Keputusan Generasi Z dalam Berinvestasi (Studi pada Mahasiswa Universitas Kh. A Wahab Hasbullah) Lailatus Sa’adah; Famung Gangga; Tata Mifthakul Janah; Binti Ayu Fadhilah
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 1 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i1.2901

Abstract

This study analyzes the factors influencing Generation Z's investment decisions. Investment is a form of financial preparation for the future. According to the KSEI report for 2022, investors under 30 years old account for 60.02%, indicating that Generation Z is becoming increasingly aware of the importance of investing. This research employs a qualitative descriptive approach using survey methods, with data collection through interviews. The data for this study were gathered from six university students at KH Wahab Hasbullah University. The purpose of this research is to identify the factors influencing Generation Z's investment decisions, such as investment knowledge, investment motivation, technological advancement, investment interest, lifestyle, ease of using investment applications, and investment decisions. Technological advancement refers to developments in line with scientific progress, resulting in innovations aimed at simplifying daily life. Investment can attract Generation Z students through technology and digital platforms to encourage investment activities. Investment decisions refer to the planning and decision-making process related to short-term or long-term fund expenditures and the return of those funds. Investment decisions serve as the initial step in determining the amount of assets required by the company as a whole, making investment decisions a critical aspect.
ANALISIS PENGARUH RASIO LIKUIDITAS, RASIO LEVERAGE DAN RASIO AKTIVITAS TERHADAP PROFITABILITAS PERUSAHAAN SUB SEKTOR FARMASI YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2019-2023 Sa'adah, Lailatus; Binti Ayu Fadhilah
Jurnal Saintifik (Multi Science Journal) Vol 23 No 2 (2025): MEI
Publisher : Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/js.v23i2.457

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Likuiditas, Leverage dan Aktivitas terhadap Profitabilitas (ROA) pada perusahaan subsector farmasi yang terdaftar di Bursa Efek Indonesia Periode 2019-2023. Penelitian ini menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah 14 perusahaan subsector farmasi yang terdaftar di Bursa Efek Indonesia. Teknik pengambilan sampel yang digunakan adalah purposive sampling dan diperoleh sampel sebanyak 7 perusahaan subsector farmasi. Teknik analisis data yang digunakan adalah regresi linier berganda Hasil penelitian ini menunjukkan bahwa secara parsial CR berpengaruh tidak signifikan terhadap ROA dan variabel DER secara parsial berpengaruh tidak signifikan terhadap ROA, sedangkan variabel TATO secara parsial berpengaruh signifikan terhadap ROA. Secara simultan CR, DER dan TATO berpengaruh signifikan terhadap ROA. Kemampuan variabel CR, DER dan TATO dalam menjelaskan ROA adalah sebesar 86% sebagaimana yang ditunjukkan pada nilai adjusted R square sebesar 0,85997 sedangkan sisanya 14% dipengaruhi oleh variabel atau faktor yang lain
Co-Authors Famung Gangga Lailatus Sa’adah Sa'adah, Lailatus Tata Mifthakul Janah