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All Journal Journal of Administrative and Sosial Science (JASS) Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen
Muhamad Yassar Naufal Subagja
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Dampak Pemberlakuan Kebijakan RED II Uni Eropa terhadap Ekspor CPO dan Implikasinya pada Perekonomian Nasional Muhamad Yassar Naufal Subagja; Camelia Aprilianti; Nur Annisa Quraessin; Agnes Marianti Sormin
JOURNAL OF ADMINISTRATIVE AND SOCIAL SCIENCE Vol. 6 No. 1 (2025): Journal of Administrative and Social Science
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jass.v6i1.1706

Abstract

This research analyzes the impact of the European Union's Renewable Energy Directive II (RED II) policy on Indonesia as the world's main palm oil producer. Using a qualitative method, data was obtained from scientific journals, previous studies, books, and media reports. The RED II policy that restricts the use of palm oil in biodiesel in the European Union has a significant impact on Indonesia's CPO industry, such as a decline in exports that affects foreign exchange, GDP contribution, and exchange rate stability. This article also discusses Indonesia's response, including diplomacy and sustainable palm oil promotion strategies, to maintain export stability and meet EU sustainability standards.
Strategi Diplomasi PT Indofood dalam Ekspansi Produk Indomie di Nigeria Muhamad Yassar Naufal Subagja; Camelia Aprilianti; Citra Sukma Dewi BR Saragi; Nur Annisa Quraessin
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 4 No. 2 (2025): April : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v4i2.3839

Abstract

The expansion of PT Indofood Sukses Makmur through its flagship instant noodle product, Indomie, in the Nigerian market serves as an example of the successful strategy of economic and corporate diplomacy. This study aims to examine the strategic steps implemented by PT Indofood in entering the international market, particularly Nigeria. The method used is a qualitative approach with analysis of secondary data such as journals, reports, and other official sources. The research results show that the success of Indomie in Nigeria is supported by strategic collaboration with Tolaram Group, product adaptation to local tastes, and the implementation of corporate social responsibility (CSR) programs. In addition to increasing market share, this approach also contributes to local economic development through job creation and diversification of the manufacturing sector. However, PT Indofood faces challenges, including inadequate infrastructure, economic fluctuations, and competition from local products. To ensure business sustainability, continuous adaptation strategies are needed. This study highlights the importance of synergy between economic diplomacy and corporate diplomacy in supporting business expansion into international markets, while also strengthening bilateral relations between Indonesia and Nigeria.
Co-Authors Agnes Marianti Sormin Camelia Aprilianti Citra Sukma Dewi BR Saragi Nur Annisa Quraessin