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All Journal Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Ekonomi, Akuntansi dan Perpajakan
Citra Sukma Dewi BR Saragi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Diplomasi PT Indofood dalam Ekspansi Produk Indomie di Nigeria Muhamad Yassar Naufal Subagja; Camelia Aprilianti; Citra Sukma Dewi BR Saragi; Nur Annisa Quraessin
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 4 No. 2 (2025): April : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v4i2.3839

Abstract

The expansion of PT Indofood Sukses Makmur through its flagship instant noodle product, Indomie, in the Nigerian market serves as an example of the successful strategy of economic and corporate diplomacy. This study aims to examine the strategic steps implemented by PT Indofood in entering the international market, particularly Nigeria. The method used is a qualitative approach with analysis of secondary data such as journals, reports, and other official sources. The research results show that the success of Indomie in Nigeria is supported by strategic collaboration with Tolaram Group, product adaptation to local tastes, and the implementation of corporate social responsibility (CSR) programs. In addition to increasing market share, this approach also contributes to local economic development through job creation and diversification of the manufacturing sector. However, PT Indofood faces challenges, including inadequate infrastructure, economic fluctuations, and competition from local products. To ensure business sustainability, continuous adaptation strategies are needed. This study highlights the importance of synergy between economic diplomacy and corporate diplomacy in supporting business expansion into international markets, while also strengthening bilateral relations between Indonesia and Nigeria.
Analisis Faktor-Faktor yang Mempengaruhi Meningkatnya Pertumbuhan Ekonomi Singapura Ahmad Ghazy Al Mubarok; Dinda Amalia Putri C; Nika Santika; Citra Sukma Dewi Br Saragi
Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 2 No. 1 (2025): Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP) 
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jeap.v2i1.825

Abstract

This study aims to identify and analyze the factors that influence economic growth in Singapore. The research method used is a qualitative method with descriptive analysis techniques using a literature review approach such as scientific journals and digital books. The results showed that the factors that influence the increase in Singapore's economic growth are foreign direct investment, progressive economic policies, export sector and international trade, energy consumption and infrastructure, human resources and education, finance and banking sector, innovation and technology and strategic geographical location and research issues discussed.  
Co-Authors Ahmad Ghazy Al Mubarok Camelia Aprilianti Dinda Amalia Putri C Muhamad Yassar Naufal Subagja Nika Santika Nur Annisa Quraessin