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All Journal Jurnal Pengabdian Sains dan Humaniora Jurnal Digitalisasi Akuntansi
Adilah, Dhiya Nada
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Computer Science & IT Economics, Econometrics & Finance Education Other

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Implementasi Kegiatan Kampus Mengajar Angkatan 7 dalam Proses Pembelajaran Peserta Didik di SD Negeri Ciharashas Kastrena, Ervan; Ramadhan, Rida Restu; Jalaludin, Resha Robiatul Addawiyah; Putri, Riesky Aulia Septiana; Adilah, Dhiya Nada; Azalea, Siti Devie Nurhaliza; Komala, Elsa
Jurnal Pengabdian Sains dan Humaniora Vol. 3 No. 2 (2024): Edisi Oktober 2024
Publisher : Fakultas Keguruan dan Ilmu Pendidikan-Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/jpsh.v3i2.7629

Abstract

Pengabdian ini dilatarbelakangi oleh Program Kampus Mengajar Angkatan 7 sebagai implementasi dari Merdeka Belajar Kampus Merdeka (MBKM) Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi, yang merupakan perwujudan Tri Dharma Perguruan Tinggi. Tujuannya adalah meningkatkan literasi dan numerasi peserta didik yang menurun akibat pandemi COVID-19. Pengabdian dilaksanakan di SD Negeri Ciharashas dari 22 Januari hingga 19 Juni 2024 dengan pendekatan langsung di lapangan. Kegiatan ini mencakup program kreatif dan inovatif seperti gerakan literasi 15 menit sebelum pembelajaran, jurnal baca, storytelling, pohon GELIS, serta media ajar numerasi. Instrumen yang digunakan meliputi observasi, evaluasi, dan survei. Hasilnya menunjukkan peningkatan signifikan pada literasi dan numerasi peserta didik serta antusiasme tinggi dalam kegiatan. Program ini memberikan dampak positif bagi mahasiswa dan peserta didik, serta menjadi model efektif untuk meningkatkan kualitas pendidikan di Indonesia.
Analisis Pengaruh Kualitas Produk Dan Promosi Terhadap Impulsif Buying Pada Produk Wardah (Studi Pada Mahasiswa Universitas Putra Indonesia Cianjur) Djuarni, Wenny; Ulfah, Ira Mariyah; Adilah, Dhiya Nada
Jurnal Digitalisasi Akuntansi Vol 3 No 2 (2025): Jurnal Digitalisasi Akuntansi
Publisher : LPPM IDE LPKIA

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Abstract

Purpose: This study aims to examine the effect of product quality and promotion on impulsive buying behavior of Wardah cosmetic products among students of Universitas Putra Indonesia Cianjur. The research addresses whether impulsive buying is driven more by perceived product quality or promotional strategies. Methodology/approach: A quantitative research design was employed using survey data collected through questionnaires distributed to 86 Wardah consumers selected using the Slovin formula with a 5% margin of error. Data were analyzed using validity and reliability tests, multiple linear regression, t-test, F-test, and coefficient of determination with SPSS. Results/findings: The findings show that product quality has a negative and significant effect on impulsive buying, while promotion has a positive and significant effect. Simultaneously, both variables significantly influence impulsive buying, with promotion identified as the dominant factor. Conclusion: The study concludes that promotional activities play a more decisive role in triggering impulsive buying behavior, whereas product quality is more associated with planned purchases. These results highlight the strategic importance of promotion in influencing spontaneous consumer decisions in the cosmetic industry.
Co-Authors Azalea, Siti Devie Nurhaliza Djuarni, Wenny Elsa Komala, Elsa Jalaludin, Resha Robiatul Addawiyah Kastrena, Ervan Putri, Riesky Aulia Septiana Ramadhan, Rida Restu Ulfah, Ira Mariyah