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All Journal Journal of Visual Art and Design Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Togar Mulya Raja
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Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Engineering Public Health

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Perancangan Fasad dan Interior Pusat Pelatihan Pijat Difabel berbasis budaya lokal di Pusat Pelayanan Griya Harapan Difabel Kota Cimahi Togar Mulya Raja; Erlana Adli Wismoyo; Mohd Ridho Kurniawan
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 1 (2025): ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i1.1386

Abstract

The Griya Harapan Difabel Social Service Center (Pusyansos GHD) offers guidance programs for people with disabilities, encompassing physical, mental, social, and spiritual aspects. One of the successful outcomes is the production of batik, which has gained wide recognition and contributed to the growth of local SMEs. This community service project focuses on providing comfortable facilities for massage skills training for people with disabilities. Currently, the training space needs a redesign to enhance comfort and safety for its users. The proposed solution involves a disability-friendly design with unique aesthetic features. It is expected that this improved training facility will enhance massage skills, create new business opportunities, and provide a sustainable income source for the community.
Typography of Culture-Specific Scripts in Interior Branding: Preliminary Data from Indonesian Consumers in the Case of Ethnic Restaurants Perdana, Aditya Bayu; Sri Maharani Budi Haswati; Hana Faza Surya Rusyda; Togar Mulya Raja
Journal of Visual Art and Design Vol. 17 No. 2 (2025): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, DRPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2025.17.2.5

Abstract

Anecdotal accounts suggest that Indonesians perceive culture-specific scripts on typographic artefacts in restaurants as a sign of authenticity and quality. This study examined this notion through qualitative literature synthesis followed by a preliminary quantitative survey. The literature synthesis foregrounded comparable cases where typographic attributes and script choice have been found to influence consumer perception, which shows that the phenomenon is not isolated to Indonesia. The preliminary quantitative survey used a simple frequency analysis of four fictional restaurant logotypes (Japanese, Korean, Balinese, and Javanese, respectively) to determine values that Indonesian consumers perceive in culturally authentic typography (prominent use of indigenous, culture-specific scripts). The majority of respondents perceived culturally authentic typography as representing high-value restaurants in terms of price, food quality, and atmosphere. More respondents associated Japanese/Korean typography with high-quality Japanese/Korean restaurants, compared to respondents who associated Balinese/Javanese typography with high-quality Balinese/Javanese restaurants. More respondents related culturally authentic typography with higher prices, followed by better restaurant atmosphere, and better food quality. These findings confirm that Indonesian consumers perceive culture-specific scripts as indicative of higher brand values to some degree. More rigorous research is warranted to validate these results.
Co-Authors Aditya Bayu Perdana Erlana Adli Wismoyo Hana Faza Surya Rusyda Mohd Ridho Kurniawan Sri Maharani Budi Haswati