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All Journal Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Journal of Business Management and Islamic Banking
Ashari, Annisa Diyah
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Economics, Econometrics & Finance Education

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Students' Interest in Using SIPINTAR Savings Products from PT. Kerinci Community Development Cooperative Bank: A Review of Promotion and Service Quality Sarmigi, Elex; Fitria, Sri; Wahyuni, Endah Sri; Desiana, Desiana; Ashari, Annisa Diyah
Journal of Business Management and Islamic Banking Vol. 2 No. 2 (2023)
Publisher : UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jbmib.v2i2.1967

Abstract

Research Aims: The purpose of this study was to determine the effect of promotion and service quality on students' interest in choosing SIPINTAR products at PT. Bank Perkreditan Rakyat Pembangunan Kerinci. Methodology: This study uses a quantitative research design with a survey approach. The research sample was 60 students in Kerinci Regency while the sampling technique was the convenience sampling method. The data analysis technique used multiple linear analysis, while the hypothesis testing used the statistical t test and F test with the help of the IBM SPSS 26 application. Research Findings: The results of this study found that partially promotion had a positive and significant effect on students' interest in using SIPINTAR products, while service quality had no effect on students' interest in using SIPINTAR PT. Kerinci Development People's Credit Bank. The results of the F test show that promotion and service quality simultaneously have a significant effect on using PT. SIPINTAR products. Kerinci Development People's Credit Bank, with the magnitude of this influence, namely 20.6%. Theoretical Contribution: This research is beneficial for the development of the banking business, especially for regional banks. Research limitation and implication: This study has limitations, namely only examining promotion factors and service quality in influencing the intention to save. However, the results of this study provide information that promotion is a factor in forming interest in using banking products.
Pengaruh Promosi dan Kualitas Pelayanan terhadap Minat Siswa Menggunakan Produk Tabungan SIPINTAR PT. Bank Perkreditan Rakyat Pembangunan Kerinci Sarmigi, Elex; Mahabbati, Suci; Mailindra, Wiyan; Bustami, Alek Wissalam; Ashari, Annisa Diyah; Fadlillah, Septi Husnah
Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Vol. 9 No. 3 (2023): Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and B
Publisher : STIE Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jemp.v9i3.449

Abstract

This study aimed to assess the impact of promotion and service quality on students' interest in choosing SIPINTAR products at PT. Bank Perkreditan Rakyat Pembangunan Kerinci. The research employed a quantitative approach with a survey design, involving 60 students in Kerinci Regency using the convenience sampling method. Data analysis utilized multiple linear analysis, and hypothesis testing involved the t-test and F-test with IBM SPSS 26. The findings revealed that promotion had a positive and significant impact on students' interest in using SIPINTAR products, while service quality did not significantly influence students' interest at PT. Kerinci Development People's Credit Bank. The F-test indicated that promotion and service quality jointly have a significant impact on using PT. SIPINTAR products at Kerinci Development People's Credit Bank, with a magnitude of influence at 20.6%. Despite the limitation of focusing solely on promotion and service quality in influencing savings intentions, the research provides valuable insights for the development of banking businesses, especially regional banks.
Co-Authors Bustami, Alek Wissalam Desiana Desiana, Desiana Endah Sri Wahyuni Fadlillah, Septi Husnah Fitria, Sri Mahabbati, Suci Wiyan Mailindra, Wiyan