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Sosialisasi Teknologi Digital Bagi Pelaku UMKM Kecamatan Sekupang Permatasari, Ririt Dwiputri; Bora, M Ansyar; Hernando, Luki; Sondra Wijaya, I Made; Hazimah, Hazimah; Shilah, Nur; Fauzan, Haidil
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol 8, No 1 (2025): Januari 2025
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v8i1.3567

Abstract

The development of digital technology has transformed various aspects of life, including the micro, small, and medium enterprise (MSME) sector. In Sekupang District, the adoption of digital technology by MSME actors faces various challenges, particularly in understanding and accessing such technologies. The purpose of this digital technology outreach is to enhance the knowledge and skills of MSME actors in adopting technology, enabling them to compete in the digital era. This outreach activity includes a basic understanding of business software usage, digital marketing strategies, and the use of social media to expand market reach. The methods used include seminars, hands-on training, and Q&A sessions. The results of the outreach indicate an increase in MSME actors' understanding of the importance of digitalization and readiness to implement technology in daily business operations. This program is expected to increase the competitiveness of MSMEs in Sekupang District in facing the challenges of the digital economy.Keywords: outreach; digital technology; MSME; digitalization Abstrak: Perkembangan teknologi digital telah mengubah berbagai aspek kehidupan, termasuk sektor usaha mikro, kecil, dan menengah (UMKM). Di Kecamatan Sekupang, pemanfaatan teknologi digital oleh pelaku UMKM masih menghadapi berbagai tantangan, terutama dalam hal pemahaman dan akses terhadap teknologi tersebut. Sosialisasi teknologi digital bertujuan untuk meningkatkan pengetahuan dan keterampilan pelaku UMKM dalam mengadopsi teknologi, sehingga mampu bersaing di era digital. Kegiatan sosialisasi ini mencakup pemahaman dasar tentang penggunaan perangkat lunak bisnis, strategi pemasaran digital, serta pemanfaatan media sosial untuk memperluas jangkauan pasar. Metode yang digunakan meliputi seminar, pelatihan langsung, dan sesi tanya jawab. Hasil dari sosialisasi menunjukkan adanya peningkatan pemahaman pelaku UMKM mengenai pentingnya digitalisasi, serta kesiapan untuk mengimplementasikan teknologi dalam operasional bisnis sehari-hari. Program ini diharapkan dapat meningkatkan daya saing UMKM di Kecamatan Sekupang dalam menghadapi tantangan ekonomi digital.Kata kunci: sosialisasi; teknologi digital; UMKM; digitalisasi
Evaluating Usability and Clustering of SILCARE System for MSME Shipping: A Data-Driven Approach Using SUS and User Behavior Analysis Permatasari, Ririt Dwiputri; Bora, M Ansyar; Hernando, Luki; Saputra, Tommy; Fauzan, Haidil; Shilah, Nur; Salsabila, Tia Andini
Journal of Applied Data Sciences Vol 6, No 2: MAY 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v6i2.590

Abstract

The SILCARE system is a digital logistics platform designed to optimize shipping operations for Micro, Small, and Medium Enterprises (MSMEs). This study evaluates its usability and user behavior patterns through System Usability Scale (SUS) assessments and clustering analysis. The research involved 100 SME users performing key system tasks such as registration, product management, and order confirmation. The SUS results showed a significant usability improvement, with the pre-test score of 74.5 (B grade) increasing to 90.25 (A grade) in the post-test, indicating enhanced user experience. User interaction data analysis revealed that registration took an average of 7.11 minutes, product addition 8.91 minutes, and order confirmation 5.15 minutes. Clustering using DBSCAN identified four distinct user groups, highlighting behavioral differences, where 37% of users struggled with complex tasks while 25% displayed balanced engagement. These findings inform targeted system improvements, such as simplifying workflows for new users and enhancing features for power users. The novelty of this study lies in integrating usability testing with behavior-driven clustering to refine a logistics platform tailored to MSMEs. By leveraging data-driven insights, the SILCARE system contributes to digital transformation in MSME logistics, improving operational efficiency and user satisfaction The paper explores the development process of the system, starting from the requirements gathering phase, where user needs were identified through extensive surveys and interviews with stakeholders. The iterative prototyping method allowed for the creation of an initial version of the system that was refined based on user feedback, ensuring that the final product met both functional and usability standards. The SILCARE system holds substantial promise for MSMEs, offering a digital solution for streamlining logistics and shipping processes and contributing to the overall success of small businesses.
Sosialisasi Teknologi Digital Bagi Pelaku UMKM Kecamatan Sekupang Permatasari, Ririt Dwiputri; Bora, M Ansyar; Hernando, Luki; Sondra Wijaya, I Made; Hazimah, Hazimah; Shilah, Nur; Fauzan, Haidil
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 8 No. 1 (2025): Januari 2025
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v8i1.3567

Abstract

The development of digital technology has transformed various aspects of life, including the micro, small, and medium enterprise (MSME) sector. In Sekupang District, the adoption of digital technology by MSME actors faces various challenges, particularly in understanding and accessing such technologies. The purpose of this digital technology outreach is to enhance the knowledge and skills of MSME actors in adopting technology, enabling them to compete in the digital era. This outreach activity includes a basic understanding of business software usage, digital marketing strategies, and the use of social media to expand market reach. The methods used include seminars, hands-on training, and Q&A sessions. The results of the outreach indicate an increase in MSME actors' understanding of the importance of digitalization and readiness to implement technology in daily business operations. This program is expected to increase the competitiveness of MSMEs in Sekupang District in facing the challenges of the digital economy.Keywords: outreach; digital technology; MSME; digitalization Abstrak: Perkembangan teknologi digital telah mengubah berbagai aspek kehidupan, termasuk sektor usaha mikro, kecil, dan menengah (UMKM). Di Kecamatan Sekupang, pemanfaatan teknologi digital oleh pelaku UMKM masih menghadapi berbagai tantangan, terutama dalam hal pemahaman dan akses terhadap teknologi tersebut. Sosialisasi teknologi digital bertujuan untuk meningkatkan pengetahuan dan keterampilan pelaku UMKM dalam mengadopsi teknologi, sehingga mampu bersaing di era digital. Kegiatan sosialisasi ini mencakup pemahaman dasar tentang penggunaan perangkat lunak bisnis, strategi pemasaran digital, serta pemanfaatan media sosial untuk memperluas jangkauan pasar. Metode yang digunakan meliputi seminar, pelatihan langsung, dan sesi tanya jawab. Hasil dari sosialisasi menunjukkan adanya peningkatan pemahaman pelaku UMKM mengenai pentingnya digitalisasi, serta kesiapan untuk mengimplementasikan teknologi dalam operasional bisnis sehari-hari. Program ini diharapkan dapat meningkatkan daya saing UMKM di Kecamatan Sekupang dalam menghadapi tantangan ekonomi digital.Kata kunci: sosialisasi; teknologi digital; UMKM; digitalisasi