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All Journal JURNAL INOVASI DAN PENGABDIAN MASYARAKAT INDONESIA INOVTEK Polbeng - Seri Informatika
Setyabudi, Sugeng
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Humanities Computer Science & IT Education Health Professions Public Health Social Sciences

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Transformasi Digital dalam Pengembangan Desa Melalui Pembuatan Website Sebagai Jembatan Informasi dan Komunikasi Hernanda, Santoso Bayu; Setyabudi, Sugeng; Andriano DH, Floresta; Alfiane, Revica Tauriza; Aprodicto B, Aditya; Abdul R, Imron; Ardhandy S, Brivan; Adiatma, Rafi Danendra; Riftiaarrafi, Mohammad Aulia; Winursito, Yekti Condro
JURNAL INOVASI DAN PENGABDIAN MASYARAKAT INDONESIA Vol 3 No 2 (2024): April
Publisher : Fakultas Kesehatan Masyarakat, Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jipmi.v3i2.289

Abstract

Latar belakang: Perkembangan teknologi masih belum merata di Indonesia. Daerah pedesaan termasuk yang masih terpinggirkan belum semua merasakan transformasi digital seperti yang terjadi di kota besar. Kesenjangan ini menyebabkan akses terhadap informasi dan komunikasi menjadi terbatas bagi masyarakat desa. Tujuan: Memberikan akses yang merata terhadap informasi yang dibutuhkan, mulai dari layanan publik hingga informasi tentang pengembangan ekonomi, edukasi, dan kesehatan. Selain itu, website ini juga berperan penting dalam membangun komunikasi yang lebih efektif antara warga. Metode: Tim pengabdian mencari informasi tentang latar belakang, permasalahan dan sumber daya yang ada. Tim memberikan saran pembuatan website untuk membangun komunikasi dan memberikan akses informasi kepada masyarakat Desa Sajen. Hasil: Dengan pembuatan Website desa menghasilkan dampak yang signifikan dalam meningkatkan kualitas hidup dan memberdayakan masyarakat. Melalui website ini, akses informasi menjadi lebih merata bagi seluruh lapisan masyarakat desa, memungkinkan mereka untuk mengakses informasi terkini tentang layanan publik, peluang ekonomi, pendidikan, kesehatan, dan aspek penting lainnya yang mempengaruhi kehidupan sehari-hari. Kesimpulan: Pembuatan website desa membuka peluang besar dalam meratakan akses informasi dan meningkatkan kualitas hidup masyarakat. Setelah itu diharapkan kepada karang taruna desa untuk terus mengembangkan website yang telah dibuat dengan menyisipkan teknologi-teknologi yang akan berkembang diera yang akan datang. Kata kunci: informasi, teknologi, website ______________________________________________________________________________________ Abstract Background: In Indonesia, technological development can still be said to be uneven, and often rural areas or villages are still marginalized from the digital transformation taking place in big cities. This gap causes access to information and communication to be limited for village communities. Objective: Provide equitable access to needed information, ranging from public services to information about economic development, education and health. Apart from that, this website also plays an important role in building more effective communication between residents. Method: Through interviews with Sajen Village officers and youth organizations. The service team seeks information about background, problems and existing resources. The team provided suggestions for creating a website to build communication and provide access to information to the people of Sajen Village. Result: Creating a village website produced a significant impact in improving the quality of life and empowering the community. Through this website, access to information becomes more equitable for all levels of village society, allowing them to access the latest information about public services, economic opportunities, education, health, and other important aspects that influence daily life. Conclusion: Creating a village website opens up great opportunities to equalize access to information and improve the quality of life of the community. After that, it is hoped that the village youth organization will continue to develop the website that has been created by incorporating technologies that will develop in the future. Keywords: information, technology, website
Sentiment Analysis of Lazada Marketplace User Ratings with Naïve Bayes and Support Vector Machine Methods Setyabudi, Sugeng; Aryanny, Enny
INOVTEK Polbeng - Seri Informatika Vol. 10 No. 1 (2025): March
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/sww8cg21

Abstract

This research analyzes the sentiment of Lazada Marketplace users using Naïve Bayes and Support Vector Machine (SVM) methods. This sentiment analysis is important to understand customer perceptions, which can help Lazada in developing service improvement strategies and business policies. Data was obtained through web scraping, resulting in 5,261 comments divided into 80% training data and 20% test data. The text preprocessing process includes cleaning, case folding, stopword removal, tokenizing, and stemming to ensure the data is cleaner and more structured. The test results show that SVM performs better with 75% accuracy, 74% precision, 86% recall, and 79% F1-score, compared to Naïve Bayes which has 72% accuracy, 75% precision, 76% recall, and 76% F1-score on positive sentiment. The confusion matrix evaluation shows that SVM is more consistent in classifying positive, neutral, and negative sentiments. Word cloud visualization on negative sentiment revealed that the main customer complaints were related to the app, late delivery, and product mismatch. These findings can be used by Lazada to improve service quality by improving the technical aspects of the app, optimizing logistics, as well as improving quality control of products sold by the store to increase customer satisfaction and user loyalty.
Co-Authors Abdul R, Imron Adiatma, Rafi Danendra Alfiane, Revica Tauriza Andriano DH, Floresta Aprodicto B, Aditya Ardhandy S, Brivan Enny Aryanny Hernanda, Santoso Bayu Riftiaarrafi, Mohammad Aulia Winursito, Yekti Condro