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All Journal Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Jurnal Ekonomi dan Pembangunan Indonesia
Rafi’ah Kumalasari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Faktor-Faktor Manajemen Mutu Terpadu dan Rekayasa Kualitas Proses Bisnis Agar Tercapainya Intention Customer PO Dengan Moderasi : (Studi pada Pt. Indofood pada Produk Susu Kental Manis) Rafi’ah Kumalasari; Suci Fathimah Rizaldy; Gina Aulia Dewi; Septiana Dewi
Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi Vol. 3 No. 1 (2025): Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/anggaran.v3i1.1093

Abstract

This study aims to determine the influence of factors from Integrated Quality Management and Business Process Quality Engineering to achieve Intention Customer PO. Respondents from this study were 61 respondents and this study used a quantitative approach. Integrated Quality Management or Total Quality Management (TQM) and Business Process Quality Engineering or Business Process Reengineering (BPR) are two strategic approaches and can be used synergistically to achieve Customer Purchase Order (PO) fulfillment with high efficiency and effectiveness. This research examines the influence of implementing Total Quality Management (TQM) and business process quality engineering on customer intention to repurchase (intention customer PO) for sweetened condensed milk products at PT. Indofood. The research results show that the implementation of TQM and business process quality engineering together can increase intention customer PO. Increased customer satisfaction is a crucial factor in achieving intention customer PO. This research contributes to PT. Indofood by providing an understanding of the importance of implementing TQM and business process quality engineering in achieving intention customer PO, providing empirical data to develop more effective marketing strategies, and providing recommendations to improve product and service quality, as well as customer satisfaction
Pengaruh Harga dan Kulitas Pelayanan terhadap Kepuasan Pelanggan : Studi Kasus pada Mixue cabang Pasar Bersih, Jababeka Rafi’ah Kumalasari; Anang Lukmana; Jamaludin Jamaludin; Pupung Purnamasari
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 3 No. 1 (2025): Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v3i1.1180

Abstract

The aim of this research is to determine the impact of the influence of price and quality of service on customer satisfaction (case study at Mixue Pasar Bersih branch, Jababeka). The research method used is quantitative using hypothesis testing to analyze the relationship between the variables studied. The population used as research objects are consumers who buy Mixue products at the Jababeka Clean Market. Data analysis was implemented in the form of a questionnaire using the SPSS application with the tests used being the Validity Test and Reliability Test. Total respondents were 113 people from 15 questions, considering the questionnaire answers which stated Strongly Agree 23%, Agree 46%, Normal 24%, Disagree 5%, Strongly Disagree 1%. The results of the research state that X1 has an effect on Y and is supported by variable X2 which also has an effect on Y.
Co-Authors Anang Lukmana Gina Aulia Dewi Jamaludin Jamaludin Pupung Purnamasari Septiana Dewi Suci Fathimah Rizaldy