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All Journal Journal Of Management Science (JMAS) Jurnal Pengabdian Masyarakat Bangsa Investasi : Inovasi Jurnal Ekonomi Dan Akuntansi
Wahyuningrum, Maria Y Aryati
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Factors affecting the purchase decision of skincare products: Perspectives of promotion, product quality, and price Wahyuningrum, Maria Y Aryati
Junal Ilmu Manajemen Vol 8 No 1 (2025): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i1.621

Abstract

This research seeks to ascertain the impact of promotion, product quality, and price on the purchase decision of Skintific skincare products. The analysis method used in this research employs qualitative primary data. The tests conducted are: validity test, reliability test, normality test, heteroscedasticity test, multicollinearity test, multiple linear regression analysis, t-test, F-test, and coefficient of determination test. The data used in this study was collected through questionnaires, with 100 valid respondents. Non-probability sampling combined with incidental sampling is the sampling strategy employed in this study. SPSS is the testing instrument utilized. The results show that the promotion variable does not have a direct or partial effect on consumer purchase decisions, while the product quality and price variables have a direct or partial effect on the purchase decision of Skintific skincare products. The most dominant variable affecting the purchase decision is the price variable.
Peran Persepsi Manfaat, Kemudahan, dan Kepercayaan Dalam Mempengaruhi Keinginan Menggunakan QRIS Wahyuningrum, Maria Y Aryati
INVESTASI : Inovasi Jurnal Ekonomi dan Akuntansi Vol. 3 No. 2 (2025): Artikel Penelitian
Publisher : Soratekno Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59696/investasi.v3i2.112

Abstract

Quick Response Code Indonesian Standard (QRIS) is implemented by Bank Indonesia to make payment transactions simple, efficient, fast, and ethically healthy. Through the use of QR code standards, payment connectivity and interoperability are made possible by QRIS. The population in this study were people who had used QRIS services. The sample taken in this study was 105 respondents. The sampling technique used was primary data where data collection was obtained by distributing online questionnaires to the public. The test tool used was SPSS with several analysis techniques, namely validity test, reliability test, classical assumption test, multiple linear regression, F test, T test, dominant factor, and coefficient of determination (R2). The results of this study indicate that the perception of benefits, convenience, and trust have a partial effect on the interest in use. The perception of benefits, convenience, and trust have a simultaneous effect on the interest in using QRIS, and the most dominant variable on the interest in use is the trust variable.
Pelatihan PowerPoint untuk Pembuatan Animasi dan Efek Foto 3D Pop-Out bagi Siswa SMK Yadika 13 Tambun dengan Universitas Gunadarma Nusyirwan, Nurul Hidayati; Widiyaningsih, Wiwied; Wati, Sutresna; Lailasari, Mita; Saptariani, Trini; Kusumaningrum, Jennie; Hartadi, Raden Andhika Prihestira; Wahyuningrum, Maria Y Aryati
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 5 (2025): Juli
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i5.2725

Abstract

Pengabdian Masyarakat (Abdimas) adalah salah satu bagian kegiatan Tri Darma Perguruan Tinggi yang harus dilakukan untuk memberikan pengetahuan bagi masyarakat. Abdimas ini dilakukan oleh Tim Abdimas Gunadarma yang diberikan kepada siswa SMK Yadika 13 Tambun, Bekasi dengan materi pembuatan animasi dan efek foto 3D pop-out menggunakan Microsoft PowerPoint (MS PowerPoint). Aplikasi MS PowerPoint adalah perangkat lunak yang dikembangkan oleh Microsoft dan digunakan untuk membuat file presentasi. Salah satu fitur yang dimiliki MS PowerPoint adalah animasi yang memungkinkan pengguna membuat kreasi tampilan animasi seperti gambar animasi bergerak yang sederhana. Pelatihan ini dilakukan dengan metode penjelasan melalui narasumber dan pendampingan praktek kepada siswa untuk membantu siswa dalam mengimplementasikan materi yang diberikan. Pada akhir kegiatan, semua siswa berhasil membuat animasi bergerak sederhana dan efek foto 3D pop-out.
Dampak Kemudahan, Impulsive Buying dan Risiko terhadap Keputusan Pembelian dalam Penggunaan Shopee Paylater Wahyuningrum, Maria Y Aryati
INVESTASI : Inovasi Jurnal Ekonomi dan Akuntansi Vol. 3 No. 4 (2025): Artikel Penelitian
Publisher : Soratekno Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59696/investasi.v3i4.203

Abstract

The development of internet technology has created a significant transformation in consumer behavior through easier access to digital transactions. One innovation that has played a key role in this change is the Paylater service, specifically Shopee Paylater, which offers easy installment payments without the need for a credit card. Among e-commerce users, this phenomenon has led to an increase in impulsive purchasing and consumer behavior. This study aims to determine the influence of convenience, impulsive buying, and risk on purchase decisions using Shopee Paylater. The analysis method used in this study was primary data, using a purposive sampling technique. The questionnaire was distributed online to 100 Shopee Paylater users in the Bekasi region. The data analysis tool used was IBM SPSS Statistics 26, which included validity and reliability tests, classical assumption tests, and multiple linear regression. The results showed that convenience, impulsive buying, and risk partially and simultaneously influenced purchase decisions using Shopee Paylater.
Co-Authors Hartadi, Raden Andhika Prihestira Jennie Kusumaningrum Lailasari, Mita Nusyirwan, Nurul Hidayati Trini Saptariani Wati, Sutresna Widiyaningsih, Wiwied