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All Journal Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) AT-TIJARAH: Journal Islamic Banking and Finance Research
Tiara Sari, Putri
Unknown Affiliation
Economics, Econometrics & Finance

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Analysis Of E-Marketing Implementation In Enhancing The Sales Of Mudharabah Savings Products From An E-Commerce Perspective: A Case Study Of BSI Kc Metro A Yani Purnama Sari, Anisa; Novita Sari, Linda; Nur Cahyati, Nur; Tiara Sari, Putri; Alfiansyah, Alfiansyah Imanda Putra
AT-TIJARAH: Jurnal Penelitian Keuangan dan Perbankan Syariah Vol. 6 No. 2 (2024): AT-TIJARAH: Jurnal Penelitian Keuangan dan Perbankan Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam - IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52490/at-tijarah.v6i2.3444

Abstract

This study aims to examine the implementation of e-marketing in enhancing the sales of Mudharabah savings products from an e-commerce perspective, using BSI KC Metro A Yani as a case study. The research adopts a qualitative method, using data from BSI KC Metro A Yani’s customers and gathering in-depth information from its employees. Data collection techniques included interviews and document analysis, while data analysis was conducted using the Miles and Huberman approach.. The findings reveal that the implementation of e-marketing at BSI KC Metro A Yani has significantly increased the sales of Mudharabah savings products. Through effective strategies, the bank successfully expanded its market reach, attracted new customers, and boosted transaction volumes. Despite encountering several challenges, the solutions implemented effectively addressed these issues. By continuously innovating and adapting to technological advancements, BSI KC Metro A Yani has been able to sustain and even enhance its success in leveraging e-commerce for marketing Islamic banking products
Pengaruh Pelatihan Dan Pengembangan Karir Terhadap Kinerja Karyawan Pada Dealer Antar Putra Cimareme Tiara Sari, Putri; Jaelani, Dede
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 4 No. 1 (2025): April: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v4i1.4414

Abstract

In the ever-evolving business world, employee performance is an important factor in determining the success of a company, including motorcycle dealers. In addition to functioning as dealers, motorcycle dealers also act as customer service centers that have a major impact on customer satisfaction. Training and development are important methods in almost every company because they can improve performance. This study aims to examine the effect of training and development on employee performance at the Antar Putra Cimareme Dealer. The method used is quantitative with multiple linear regression analysis on a sample of 35 people. The results of the study showed that in the partial test (t-test), the t-count value for training (2.374)> t table (1.692) and significance (0.024) <0.05, which means that training has a positive and significant effect on employee performance. For career development, the t-count value (2.483)> t table (1.692) and significance (0.018) <0.05, which indicates a positive and significant effect on employee performance. Overall, training and career development have proven to have a positive and significant effect on employee performance.
Co-Authors Alfiansyah, Alfiansyah Imanda Putra Jaelani, Dede Novita Sari, Linda Nur Cahyati, Nur Purnama Sari, Anisa