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All Journal MERDEKA: Jurnal Ilmiah Multidisiplin Jurnal Manajemen Bisnis Era Digital
Halimah Tusakdiyah Nst
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Economics, Econometrics & Finance Other

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Pengaruh Digitalisasi Pemasaran dan Peran Sistem Pembayaran Digital Terhadap Revitalisasi UMKM Adinda Desi Saputri; Lismayana Eryanti Siregar; Evi Beatric Dewi Zebua; Halimah Tusakdiyah Nst; Dini Aulia BR Damanik; Putri Kurnia Ridwan; Wilchan Robain
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 1 (2025): Februari : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i1.414

Abstract

In the modern era marked by technological advances, the use of smartphones has become an important part of everyday life. This technological advancement encourages people to continue to update the way they carry out their daily activities. Smartphones make various activities easier, including long-distance communication which now feels closer thanks to sophisticated technology. This sophistication is enjoyed by various groups regardless of age or profession. The digital payment system has experienced rapid development, providing significant convenience for its users. This technology plays a strategic role in encouraging the revitalization of MSMEs by offering fast, safe, and efficient transaction solutions. In the context of developing MSME digitalization, the digital payment system not only makes it easier for business actors to manage transactions but also increases consumer convenience in shopping. With proper implementation, digital payments support the operational efficiency of MSMEs, expand market access, and accelerate the adoption of the digital ecosystem. Based on research results, the use of digital payment systems has been proven to contribute positively to the transformation of MSMEs, helping them become more competitive and able to adapt amidst changes in the increasingly digital economic landscape. This emphasizes the importance of adopting digital payment technology as an integral part of the MSME revitalization strategy. This study aims to analyze the positive impact of the use of technology, especially in online marketing, digital payment systems on the revitalization of MSMEs.
Analisis Peran Etika Profesi Dalam Meningkatkan Budaya Kerja Sebagai Penguatan Manajemen SDM: Studi Literatur Review Adinda Desi Saputri; Evi Beatric Dewi Zebua; Halimah Tusakdiyah Nst; Agita Trianto; Bagas Indrianto Prasetio; ⁠Firhan Sudrajat; Dito Aditia Darma
MERDEKA : Jurnal Ilmiah Multidisiplin Vol. 3 No. 3 (2026): Februari
Publisher : PT PUBLIKASI INSPIRASI INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/merdeka.v3i3.6829

Abstract

This study examines the increasing organizational need to strengthen a culture of integrity by internalizing professional ethics within human resource management (HRM). Persistent issues such as ethical violations, unfair practices, and a lack of professionalism indicate that moral values have not yet been fully embedded in shaping productive and sustainable work behavior. The purpose of this study is to analyze the role of professional ethics in improving work culture as a reinforcement of HRM through an extensive review of empirical and theoretical literature from national and international sources. The research adopts a library-based qualitative method, focusing on scholarly articles, books, and credible documents related to professional ethics, work culture, and contemporary HRM practices. The findings reveal four major roles of professional ethics: first, serving as a foundation for cultivating an integrity-based work culture by embedding values such as honesty, responsibility, and trustworthiness; second, guiding employees’ professional behavior through moral standards that support ethical decision-making; third, strengthening HRM systems by ensuring fair, transparent, and accountable policies; and fourth, enhancing productive work culture by fostering intrinsic motivation, discipline, and moral awareness in performing organizational tasks.  
Co-Authors , Wilchan Robain Adinda Desi Saputri Agita Trianto Bagas Indrianto Prasetio Dini Aulia BR Damanik Dito Aditia Darma Nasution Evi Beatric Dewi Zebua Lismayana Eryanti Siregar Putri Kurnia Ridwan ⁠Firhan Sudrajat