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All Journal Wardah Jurnal Desain Komunikasi Visual Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam
Apriko, M. Syendi
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Religion Arts Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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PMB PTKIN: Analisis Strategi Branding di Media Sosial Periode 2021-2024 Khodijah, Nyayu; Apriko, M. Syendi; Trisiah, Anita
Wardah Vol 25 No 2 (2024): Wardah
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/cyba7357

Abstract

The competition among universities to attract prospective students requires each institution to develop a competitive strategy, i.e., branding strategies, such as those implemented by State Islamic Higher Education Institutions (PTKIN). Each year, the branding strategy for new student admissions at PTKIN differs. This study implements a descriptive qualitative approach to analyze the branding strategies employed by the national committee for PMB PTKIN from 2021 to 2024. The focus of this study encompasses branding elements within the scope of brand design, the effectiveness of communication strategies in terms of supporting facilities and resources, and perceptions involving key stakeholders related to branding. The researchers analyzed the branding strategies utilized during 2021-2024 through observation, document analysis, and unstructured interviews as data complement. The findings indicate that effective branding elements include using relevant narratives, particularly those rooted in religious values, using digital media to target prospective students, and collaborating with Islamic higher education institutions under the Ministry of Religious Affairs. However, the study also identified several challenges, such as the suboptimal use of digital platforms and the gap between the projected brand image and public perception. Based on these findings, this study recommends strengthening the branding strategy by developing a consistent visual identity, increasing digital-based promotional activities, and aligning branding messages with the needs and preferences of the target audience. These findings are expected to assist PTKIN in building a stronger brand to attract prospective students to enroll in state Islamic higher education.
Analisis Semiotika Pesan Moral Pada Film How to Make Milions Before Grandma Dies Aisyah, Siti; Hasmawati, Fifi; Apriko, M. Syendi
Jurnal Desain Komunikasi Visual Vol. 2 No. 1 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/dkv.v2i1.4169

Abstract

Penelitian ini berjudul “Analisis Semiotika Pesan Moral pada Film How to Make Millions Before Grandma Dies”. Tujuan dari penelitian ini untuk mengetahui pesan moral yang terkandung didalam film How to Make Millions Before Grandma Dies menggunakan analisis semiotika melalui scene yang mengandung pesan moral pada film. Peneliti menggunakan metode kualitatif dengan mencatat dan menganalisis scene yang memuat pesan moral dalam film How to Make Millions Before Grandma Dies. Pendekatan semiotika Roland Barthes diterapkan untuk mengidentifikasi dan memahami makna denotasi, konotasi, dan mitos yang muncul dalam elemen-elemen visual, dialog, dan simbol-simbol di dalam film. Hasil penelitian menunjukkan bahwa pesan moral yang terkandung pada film How To Make Milions Before Grandma Dies mencakup tiga kategori yaitu, hubungan manusia dengan Tuhan, hubungan manusia dengan diri sendiri, dan hubungan manusia dengan manusia lain dalam lingkungan sosial termasuk dengan alam. Melalui pendekatan semiotika, penelitian ini berhasil mengungkap bahwa film tidak hanya berfungsi sebagai media hiburan, tetapi juga sebagai media penyampaian pesan moral. Dengan analisis yang mendalam, penelitian ini diharapkan dapat memberikan kontribusi dalam kajian film dan komunikasi visual, serta menjadi referensi bagi penelitian serupa di masa depan.
Strategi Sanggar Tari Aulia dalam Personal Branding di Media Sosial Jannati, Zhila; Apriko, M. Syendi; Puspita, Mila
Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam Vol. 15 No. 2 (2025): Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam
Publisher : Fakultas Ushuluddin Adab dan Dakwah IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/liwauldakwah.v15i2.6600

Abstract

Social media has become a strategic space for artists to build their image and expand their audience reach in the digital era. This study analyzes the personal branding strategies implemented by the Aulia Dance Studio in Palembang through Instagram and TikTok. The focus of the research is directed at how the studio owner constructs elements of identity, consistency, and relevance in representing cultural values ​​in the digital space. This study uses a descriptive qualitative method with data collection techniques such as in-depth interviews and content analysis of purposively selected social media posts. The results show that the Aulia Dance Studio's personal branding is built through a consistent cultural visual identity and adaptation to digital trends without eliminating traditional values. These findings strengthen the perspective that culture-based personal branding can be an effective cultural da'wah strategy on social media.
PMB PTKIN: Analisis Strategi Branding di Media Sosial Periode 2021-2024 Khodijah, Nyayu; Apriko, M. Syendi; Trisiah, Anita
Wardah Vol 25 No 2 (2024): Wardah
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/cyba7357

Abstract

The competition among universities to attract prospective students requires each institution to develop a competitive strategy, i.e., branding strategies, such as those implemented by State Islamic Higher Education Institutions (PTKIN). Each year, the branding strategy for new student admissions at PTKIN differs. This study implements a descriptive qualitative approach to analyze the branding strategies employed by the national committee for PMB PTKIN from 2021 to 2024. The focus of this study encompasses branding elements within the scope of brand design, the effectiveness of communication strategies in terms of supporting facilities and resources, and perceptions involving key stakeholders related to branding. The researchers analyzed the branding strategies utilized during 2021-2024 through observation, document analysis, and unstructured interviews as data complement. The findings indicate that effective branding elements include using relevant narratives, particularly those rooted in religious values, using digital media to target prospective students, and collaborating with Islamic higher education institutions under the Ministry of Religious Affairs. However, the study also identified several challenges, such as the suboptimal use of digital platforms and the gap between the projected brand image and public perception. Based on these findings, this study recommends strengthening the branding strategy by developing a consistent visual identity, increasing digital-based promotional activities, and aligning branding messages with the needs and preferences of the target audience. These findings are expected to assist PTKIN in building a stronger brand to attract prospective students to enroll in state Islamic higher education.
Co-Authors Anita Trisiah Hasmawati, Fifi jannati, zhila Nyayu Khodijah Puspita, Mila Siti Aisyah