Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Window of Health : Jurnal Kesehatan International Journal of Health Science and Technology
Berliana Oktavia Setyawati
Unknown Affiliation
Humanities Engineering Health Professions Medicine & Pharmacology Nursing Public Health

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Digital marketing strategies in healthcare services: literature review Berliana Oktavia Setyawati; Ernawaty
International Journal of Health Science and Technology Vol. 6 No. 2 (2024): November
Publisher : Universitas 'Aisyiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31101/ijhst.v6i3.3690

Abstract

The impact of technological advancements has led to a shift in the paradigm of marketing healthcare services. Marketing in the digital era is highly complex as market conditions can change rapidly beyond providers' control. Digital marketing offers several advantages compared to conventional marketing. Healthcare service providers can integrate digital marketing into their healthcare marketing strategies. This research aims to identify digital marketing strategies in healthcare services. The research method used is a literature review. The researcher used the PRISMA protocol as a guiding framework to ensure systematic and transparent article selection. The databases used are Science Direct and PubMed. After undergoing a thorough screening process, eight articles that met all the eligibility criteria were finally selected. The review identifies several effective digital marketing strategies, including email marketing, social media marketing, and website marketing with SEO, all of which enhance patient engagement and increase the visibility of healthcare services. Additionally, digital twin technology personalizes patient experiences through real-time data, improving service recommendations and operational efficiency. Together, these strategies boost the effectiveness of healthcare marketing in the digital era, though data security and patient privacy must be carefully managed.
The Influence of Employee Empowerment, Psychological Capital, and Work-Family Conflict on Employees Commitment at the A. Yani Islamic Hospital Surabaya Berliana Oktavia Setyawati; Eka Nurul Hidayah Puspa Seruni; Nyoman Anita Damayanti; Dewi Retno Suminar; Thinni Nurul Rochmah
Window of Health : Jurnal Kesehatan Vol 8 No 1 (January 2025)
Publisher : Fakultas Kesehatan Masyarakat Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/woh.vi.1381

Abstract

The low commitment of employees at A. Yani Islamic Hospital Surabaya is indicated by the high percentage of employees leaving the hospital for personal reasons. In 2017, it was 5.50%; in 2018, it was 6.57%; and in 2019 it was 10%. This study analyzes the relationship between employee empowerment, psychological capital, and work-family conflict on employee commitment at A. Yani Islamic Hospital Surabaya. The type of this research is an observational analytical study with a cross-sectional approach. The number of respondents in this study is 199 employees of A. Yani Islamic Hospital, who were randomly selected. Primary data collection was conducted through questionnaire completion to identify employee empowerment, psychological capital, and work-family conflict on employee commitment. Employee empowerment is measured using the CWEQ-II (Conditions of Work Effectiveness Questionnaire II), psychological capital is measured using the PCQ (Psychological Capital Questionnaire), work-family conflict is measured using the work-family conflict scale, and employee commitment is measured using the OCQ (Organizational Commitment Questionnaire). (Organizational Commitment Questionnaire). Data was processed using SPSS and analyzed using multiple linear regression. The research results show that employee empowerment (p=0.047), psychological capital (p=0.000), and work-family conflict (p=0.000) significantly affect employee commitment. The higher the employee empowerment and psychological capital, the higher the employee commitment. The lower the work-family conflict, the higher the employee commitment. The advice that can be given is to create a positive work situation, create a supportive work environment, provide positive feedback, and support employees in their personal development.
Co-Authors Dewi Retno Suminar Eka Nurul Hidayah Puspa Seruni Ernawaty Nyoman Anita Damayanti Thinni Nurul Rochmah