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All Journal PROCEEDING IC-ITECHS 2014 Jurnal Pengabdian Masyarakat Asia Jeskovsia (Jurnal Desain Komunikasi Visual Asia)
Wardani, Lely Surya
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Other

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Visual Identity of Tlogo Land Tourism to Enhance Brand Awareness Fernanda, Rico Alan; Wardani, Lely Surya
IC-ITECHS Vol 5 No 1 (2024): IC-ITECHS
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/ic-itechs.v5i1.1580

Abstract

Tlogo Land is a tourist destination in Malang Regency that faces issues with visual identity inconsistency, including the use of different logos across various social media platforms. This study aims to design a consistent and integrated visual identity to enhance brand awareness and attract tourists. The research employs a non-participatory approach, with data collected through direct observation of Tlogo Land and interviews with the management. The process of designing the visual identity follows the Design Thinking method, consisting of five stages: Empathize, Define, Ideate, Prototype, and Test. The results show that the designed visual identity, including the logo, colors, and other graphic elements, effectively reflects the character and values of Tlogo Land as a nature-based tourist destination. The implementation of the visual identity on media such as business cards, staff uniforms, and stamps proves to be effective in increasing recognition and creating a positive image of Tlogo Land among visitors. This study concludes that developing a consistent visual identity can be an effective strategy for brand awareness of tourist destinations, while also strengthening Tlogo Land's image as a professional and attractive tourist destination
Infographic Posters at Sumber Gentong Natural Tourism as an Information Medium Hezron, Michael Patrick; Wardani, Lely Surya
IC-ITECHS Vol 5 No 1 (2024): IC-ITECHS
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/ic-itechs.v5i1.1658

Abstract

Infographic posters have significant potential to enhance visitor understanding of the Sumber Gentong tourist destination. This study aims to analyze how infographics can be utilized as an effective visual communication tool to convey information about facilities, regulations, and conservation values at Sumber Gentong. Through engaging and informative visualizations, it is anticipated that infographics can increase Sumber Gentong's brand awareness, attract more visitors, and encourage active participation in environmental conservation.
Ilustrasi Sebagai Media Representasi Self-Cherishing Dan Self-Acceptance Dalam Perspektif Visual Studi Fenomenologis Wardani, Lely Surya; Hendrawan, Faldi
Jurnal Desain Komunikasi Visual Asia Vol 9 No 1 (2025): Jeskovsia 9.1
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jeskovsia.v9i1.1076

Abstract

Illustration as a medium that can be used to understand and spread self-love because it can be used to convey messages visually and emotionally. This study examines 2 components of self-love, namely self-cherishing and self-acceptance. The problems faced by students are related to the pressure to achieve, adapt to new environments, and demands to build self-identity often cause stress that has an impact on psychology. This research aims to explore how illustration can be an effective medium to represent 2 components of self-love from a visual perspective through a phenomenological approach. In addition, it is also to find out how many students are able to appreciate, accept, and appreciate as a form of loving themselves through visual works, which reflect the essence of emotion and meaning behind the visual experience. The results of this research are that students who draw themselves can be stated to have a higher understanding of the aspect of self-love than those who draw others. Through the observed phenomena, students' awareness in understanding the components of self-love can be said to be good visually through the results of the illustrations. However, in everyday life, the level of students' self-love can still be said to be sufficient to tend to be lacking in accepting, appreciating, respecting and considering themselves more important than others.
Video Profile As a Promotional Media in The Semesta Store Malang City Jeremiah, Sean Elbert; Wardana, Ditya; Wardani, Lely Surya
Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i2.2357

Abstract

Purpose: Profile videos as promotional media can be utilized across multiple platforms, including social media, websites, portfolios, YouTube, presentations, marketing initiatives, events, and webinars. This promotional material is crucial for enhancing sales and motivating people to make purchases. When utilized effectively, promotional media can enhance a company's exposure and appeal, positively influencing sales. Method: The process consists of three stages: pre-production, which involves conducting a SWOT analysis, brainstorming concepts, and creating storyboards. The production step involves video editing, followed by the post-production stage, which entails releasing the video on social media. Practical Applications: The anticipated outcomes of producing a profile video include a substantial enhancement in brand awareness, the engagement of the target audience, and the cultivation of stronger customer relationships through the effective communication of the company's vision, mission, and values, thereby fostering conversions and increased loyalty in the future. Conclusion: This profile video functions to promote the shop through publications on social media such as websites, Facebook, Instagram and YouTube. Choosing a strategy for using profile videos can function as promotional media on various online platforms in the current digital era, in order to increase company visibility and have a positive impact on company sales and revenues.
Co-Authors Fernanda, Rico Alan Hendrawan, Faldi Hezron, Michael Patrick Jeremiah, Sean Elbert Wardana, Ditya