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STRATEGY FOR IMPLEMENTING GREEN HUMAN RESOURCE MANAGEMENT IN MICRO SMALL MEDIUM ENTERPRISES Lyra Lasita; Dessy Amanda; Sultan Hibrizi; Wira Kurniawan Panjaitan; Fahrul Rozi Tarigan; Abdul Hafiz
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 6 No. 2 (2024): 8th IHERT (2024): IHERT (2024) SECOND ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v6i2.434

Abstract

This article discusses the strategy for implementing Green Human Resource Management (GHRM) in Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. This research highlights the significant potential for the development of green technology in MSMEs, as well as the role of human resources in achieving sustainable development. GHRMs are considered important in promoting environmentally friendly practices within the organization, which can improve the organization's performance and employees' commitment to green initiatives. Some of the key points discussed included the growth of MSMEs in Indonesia and their contribution to the economy and job creation, the challenges faced by MSMEs related to funding and resources, and the need to adopt GHRM practices such as recruitment, training, and environmentally friendly performance management. GHRM's objectives include promoting the sustainable use of resources and improving the environmental performance of the organization. This study also raises several research questions regarding MSMEs' knowledge about GHRM, the development of GHRM in Indonesia, and its implementation strategies.
Pemberdayaan Masyarakat Ekonomi Lokal melalui Strategi Manajemen Usaha Ternak Lembu di Desa Patumbak Ratna Sari Dewi; Irfan Hakim; Fahrul Rozi Tarigan; Salsalliah Albant Triswandi; Meri Meirisa
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 3 No. 3 (2025): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v3i3.865

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have an important role in supporting the national economy, especially in the agricultural and livestock sectors. Mr. Hanafi's cattle farming business in Patumbak Village is one that plays a very important role in empowering the local economy. However, the limitations of the local community to be able to utilize the potential of resources have caused the progress of cattle sales to be less than optimal. The purpose of this study is to improve the knowledge and skills of cattle farming entrepreneurs through business management strategies, namely marketing strategies. The implementation of activities uses direct socialization and practice methods to cattle farming entrepreneurs, related stakeholders, and local community leaders. It is hoped that through a community empowerment approach in cattle farming business management strategies, it can help the local economy and maximize economic growth.