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BUILDING EFFECTIVE ORGANIZATIONAL COMMUNICATION Agung Anggara; Vira Septria; Salsalliah Albant Triswandi; Meri Merisa; Muhammad Farhan Fadilla
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 6 No. 2 (2024): 8th IHERT (2024): IHERT (2024) SECOND ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v6i2.437

Abstract

Effective organizational communication is a key element in achieving a company's long-term goals. This research examines the importance of communication in organizations and its impact on company performance. The research method used is descriptive analysis to describe existing communication phenomena. Results show that good communication increases collaboration, reduces misunderstandings, and creates a positive work culture. With the right communication strategy, organizations can ensure every individual understands the company's vision and mission, as well as their role in achieving it. Communication training and a positive feedback culture are essential to improving communication skills in the modern work environment. This research concludes that investment in effective communication has a positive effect on productivity, employee morale, and overall organizational success
Pemberdayaan Masyarakat Ekonomi Lokal melalui Strategi Manajemen Usaha Ternak Lembu di Desa Patumbak Ratna Sari Dewi; Irfan Hakim; Fahrul Rozi Tarigan; Salsalliah Albant Triswandi; Meri Meirisa
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 3 No. 3 (2025): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v3i3.865

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have an important role in supporting the national economy, especially in the agricultural and livestock sectors. Mr. Hanafi's cattle farming business in Patumbak Village is one that plays a very important role in empowering the local economy. However, the limitations of the local community to be able to utilize the potential of resources have caused the progress of cattle sales to be less than optimal. The purpose of this study is to improve the knowledge and skills of cattle farming entrepreneurs through business management strategies, namely marketing strategies. The implementation of activities uses direct socialization and practice methods to cattle farming entrepreneurs, related stakeholders, and local community leaders. It is hoped that through a community empowerment approach in cattle farming business management strategies, it can help the local economy and maximize economic growth.