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EFFECTIVE STRATEGY FOR IMPLEMENTING TALENT MANAGEMENT FOR COMPANY IN INDONESIA Adinda Chairul Ummi; Azhar Aditya; Fenni Annisa Siregar; Risdah Armayana; Sri Mulida; Santa Maria Sibarani
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 6 No. 2 (2024): 8th IHERT (2024): IHERT (2024) SECOND ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v6i2.435

Abstract

A new paradigm in Human Resource Management recently assumes that human resource is an organizational asset (it is known as human capital) that must be managed proactively and strategically. Because the great challenge of management today is to winning a talent war. The talent war is a situation when company competes each other to beat their competitors for the best talent available in the labor market. One of strategies to win this talent war is with talent management; it is implemented to determine, find, develop, and manage and retain a talented employee in an effort to achieve strategic goal and future business needs. This study explains how to apply a talent management strategy as a strategy to develop human resources in public organizations so that it will produce superior human resources in the organization. This study used a qualitative approach with a grounded theory; theoretical studies from the previous studies to create a new research model on the relationship between talent management and the development of superior human resources. The study results found that the importance of aligning talent management strategies with business strategies; this is aimed at developing a talent mindset as well as creating superior human resources today and in the future.
Strategi Kewirausahaan dan Inovasi Pemasaran dalam Pengembangan UMKM Ayam Kribo Ratna Sari Dewi; Fenni An’nisa Siregar; Sela Angela; Risdah Armayana; Riska Syahmala
Master Manajemen Vol. 3 No. 2 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i2.836

Abstract

This study discusses the entrepreneurial motivation applied in building and developing the Ayam Kribo culinary business, an MSME located in Patumbak District. This business was pioneered by Mr. Agus, a former daily worker and truck driver, who was inspired by his brother's success in the fried chicken business. With an entrepreneurial spirit, family support, and innovation in taste and service, Ayam Kribo was able to survive various initial challenges and develop into a business with one branch and two employees. This study uses a qualitative case study approach with observation and interview methods. The results of the study show that a combination of personal motivation, product innovation, utilization of social relations, and perseverance are the main factors in business success. The story of Ayam Kribo can be an inspiration for prospective entrepreneurs in starting and managing a business in the culinary sector independently and sustainably.