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All Journal International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Jurnal Manajemen Kewirausahaan dan Teknologi
Nayla Natasya
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions

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THE IMPORTANCE OF DIGITAL LEADERSHIP IN DIGITAL ERA Sekar Arum; Nayla Natasya; Siti Aisyah; Muhammad Irsyad Hasibuan; Revandi Dewanta Tarigan
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 6 No. 2 (2024): 8th IHERT (2024): IHERT (2024) SECOND ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v6i2.436

Abstract

Companies in the digital age are faced with significant challenges and opportunities. These challenges include digital skills gaps, resistance to change, budget constraints and cybersecurity threats. However, the digital age also offers opportunities such as operational efficiency, business model innovation, improved customer experience and global market reach. Digital leadership is key to overcoming challenges and taking advantage of these opportunities. This research discusses strategies for implementing digital leadership values, including the development of a culture of innovation, collaboration, effective communication and data-driven decision-making. The results of the study show that the application of digital leadership values can improve company performance, encourage innovation and ensure sustainability in the digital era.
Analisis Strategi Pemasaran Franchise Nyoklat Klasik Galang Ratna Sari Dewi; Sekar Arum; Nayla Natasya; Muhammad Irsyad Hasibuan; Revandi Dewanta Tarigan
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 2 (2025): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i2.519

Abstract

This study analyzes the marketing strategy of the Nyoklat Klasik Galang franchise using a descriptive qualitative approach. The results show the implementation of the marketing mix (7P) with a focus on affordable prices, strategic locations, and digital promotions. The SWOT analysis identifies the main strengths in regional exclusivity and low prices, but constrained by the dependence on raw material supply. Opportunities are growing in the current beverage trend, while the main threat is fierce competition.
Co-Authors Muhammad Irsyad Hasibuan Ratna Sari Dewi Revandi Dewanta Tarigan Sekar Arum Siti Aisyah