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All Journal REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat
Adhliana, Fadhli
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Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Industrial & Manufacturing Engineering

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Advancing Local Potential by Developing a Digital Marketing and Digital Personal Branding Application for Local Economic Growth Through Bamboo-Based Innovation Rosmala, Dewi; Irwan, Yusril; Ungkawa, Uung; Anwar, Mochamad Hafied Ibni; Faritsi, Muhammad Hafizh Al; Fadilah, Faisal; Izzati, Sarah Nurul; Nugraha, Fazry Javier; Gunawan, M. Indra; Adhliana, Fadhli; Ramadhan, Dwi Hendra
REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Vol 5, No 3 (2024): REKA ELKOMIKA
Publisher : Institut Teknologi Nasional, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26760/rekaelkomika.v5i3.262-271

Abstract

This personal branding and digital marketing application was developed to address the challenge of promoting bamboo-based products and increasing market visibility for PT. Bintang Mitra Kencana. The company faced difficulties in building a strong market identity and reaching a wider audience. To address these challenges, the application emphasizes the benefits of bamboo products, the company’s commitment to sustainability, and the distinctiveness of its raw materials. Through interactive features such as a product catalog and direct purchasing options, users can easily explore, select, and purchase products. By enhancing user engagement through an intuitive digital experience, this solution supports PT. Bintang Mitra Kencana in increasing brand awareness and significantly expanding its market reach. In the long term, this digital initiative is expected to drive consistent sales growth and positively contribute to the local economy by creating greater demand for eco-friendly bamboo products.
Co-Authors Anwar, Mochamad Hafied Ibni Dewi Rosmala, Dewi Fadilah, Faisal Faritsi, Muhammad Hafizh Al Gunawan, M. Indra Irwan, Yusril Izzati, Sarah Nurul Nugraha, Fazry Javier Ramadhan, Dwi Hendra UNGKAWA, UUNG