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All Journal SEIKO : Journal of Management & Business Review of Multidisciplinary Education, Culture and Pedagogy (ROMEO)
Lubis, Septiana Sara
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Humanities Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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ANALYSIS OF ADMINISTRATIVE CORRESPONDENCE AT THE ADMINISTRATIVE OFFICE OF PT. NUBIKA JAYA BLOKSONGO SOUTH LABUHAN BATU Lubis, Septiana Sara; Aslami, Nuri
REVIEW OF MULTIDISCIPLINARY EDUCATION, CULTURE AND PEDAGOGY Vol. 1 No. 3 (2022): MAY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/romeo.v1i3.300

Abstract

This research has a goal which is to find out the management of correspondence in PT.Nubika Jaya both incoming and outgoing mail and to find out some of the obstacles that must be faced in managing incoming and outgoing mail. The research method this time uses a descriptive method more precisely, namely a qualitative method. The techniques used are interviews, observation and documentation. The results of this study are about the implementation of correspondence in the administrative Office of PT. Nubika Jaya which has not run optimally due to several activities in mail management that are not in accordance with correspondence procedures, archive storage is only placed on the work desk of the correspondence section, and there are several letter files that are only stacked and tied and then stored on the floor under the table and verbally borrowed by other employees. Still, there is no archive room or special room for storing correspondence as well as the lack of availability of equipment and equipment to manage mail.
Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Pada Produk Smartphone Samsung Lubis, Septiana Sara; Nasution, Yenni Samri Juliati
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.3657

Abstract

Penelitian ini bertujuan untuk menguji apakah produk, harga, dan promosi berpengaruh terhadap keputusan pembelian smartphone Samsung. jenis penelitian ini adalah penelitian deskriptif dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah Mahasiswa FEBI UINSU yang menggunakan smartphone Samsung. Teknik pengumpulan data dalam penelitian ini dilakukan dengan menggunakan kuesioner. Skala pengukuran yang dilakukan dalam penelitian ini adalah skala likert. Teknik pengambilan sampel yang dilakukan pada penelitian ini menggunakan sampling aksidental, dan ditetapkan sebanyak 100 responden. Metode analisis data yang digunakan adalah analisis regresi linear berganda dengan menggunakan alat uji statistic SPSS versi 26 Hasil penelitian ini menunjukkan bahwa variabel produk memiliki pengaruh signifikan terhadap keputusan pembelian smartphone Samsung pada Mahasiswa FEBI UINSU, variabel harga tidak berpengaruh signifikan terhadap keputusan pembelian smartphone Samsung pada Mahasiswa FEBI UINSU, variabel promosi memiliki pengaruh signifikan terhadap keputusan pembelian smartphone Samsung pada Mahasiswa FEBI UINSU. Kata Kunci : Produk, Harga, Promosi, Keputusan Pembelian.
Co-Authors Nuri Aslami YENNI SAMRI JULIATI NASUTION, YENNI SAMRI JULIATI