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All Journal Journal Research of Social Science, Economics, and Management Jurnal Bisnis dan Pembangunan
Jumai Latte
Sekolah Tinggi Ilmu Administrasi Amuntai
Decision Sciences, Operations Research & Management Environmental Science Social Sciences

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Pengaruh Live Streaming Commerce dan Online Customer Review Terhadap Purchase Decision Melalui Trust Sebagai Variabel Mediasi Pada E-Marketplace Shopee (Studi Pada Produk Perawatan Bayi) Jumai Latte; Fatimah
JURNAL BISNIS DAN PEMBANGUNAN Vol. 14 No. 3 (2025): Jurnal Bisnis dan Pembangunan
Publisher : Program Magister Ilmu Administrasi Bisnis FISIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.1414i3.96

Abstract

Abstract: This study analyzes the influence of Live Streaming Commerce and Online Customer Review on Purchase Decision, with Trust as a mediating variable in baby care products on the Shopee e-marketplace. Using a quantitative explanatory approach and survey method, data were collected from 170 Shopee users who had watched live streaming sessions and read customer reviews. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) through SmartPLS 4.0. The results show that Live Streaming Commerce has a positive and significant effect on both Trust and Purchase Decision, while Online Customer Review does not significantly affect either variable. Trust has the most dominant and significant influence on Purchase Decision and strengthens the relationship between live streaming activity and purchase behavior. These findings indicate that consumer trust is the main factor driving purchase decisions and enhancing the effectiveness of digital marketing strategies on Shopee
Management of the Village-Owned Enterprise (BUMDES) in Paliat Village, Kelua Subdistrict Tabalong Regency Fakhri Fakhri; Siska Salmawati; Jumai Latte
Journal Research of Social Science, Economics, and Management Vol. 5 No. 9 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i9.1429

Abstract

BUMDes is supported by a solid legal foundation, one of which is (Law Number 6 of 2014) concerning Villages, which aims to accommodate the increase in village income through community economic activities. However, BUMDes Paliat Berkah faces various problems, such as limited business capital still sourced from the personal funds of the administrators, the absence of full-time operational workers, and low support, cooperation, and outreach to the community. This research aims to examine the management of BUMDes Paliat Berkah and identify factors that hinder and support its management. A qualitative approach with a qualitative descriptive type. Data collection techniques were carried out through interviews, observations, and documentation with the determination of informants using purposive of 12 people. The data were reviewed through the stages of data reduction, data presentation, and conclusion drawing. The results of the study indicate that the management of BUMDes Paliat Berkah is classified as quite good. The aspects of planning, organization, and control are not optimal, especially related to long-term planning, operational division of labor, and the monitoring system. The aspects of staff placement and motivation are quite good, although still hampered by limited human resources. Inhibiting factors include limited capital, low community participation, and the absence of permanent workers. Supporting factors include the ability of management to anticipate problems in traditional herbal medicine production and the division of tasks according to ability.
Co-Authors Fakhri Fakhri Fatimah Siska Salmawati