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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Information Systems Management and Digital Business
Adwi Adwi
Sekolah Tinggi Ilmu Ekonomi Enam Enam Kendari
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health

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PENDAMPINGAN PENGEMBANGAN DESAIN PRODUK BAGI PELAKU USAHA DI KABUPATEN KONAWE SELATAN Rince Tambunnan; Astriwati Astriwati; Adwi Adwi; Muhammad Fery Hidayat; Muh. Yasin
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 4 (2025): Volume 6 No 4 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i4.49218

Abstract

Pelatihan ini bertujuan untuk meningkatkan kemampuan pelaku usaha dalam merancang produk yang inovatif dan sesuai dengan kebutuhan pasar. Melalui pendekatan partisipatif, pelatihan ini diharapkan dapat memberikan pengetahuan dan keterampilan yang diperlukan untuk meningkatkan daya saing produk lokal. Metode yang digunakan dalam pengabdian ini meliputi pelatihan, diskusi kelompok, dan praktik langsung. Hasil dari kegiatan ini menunjukkan peningkatan pemahaman dan keterampilan peserta dalam desain produk, serta potensi peningkatan pendapatan usaha mereka.
STUDENT LOYALTY IN PRIVATE HIGHER EDUCATION: SERVICE QUALITY AND INSTITUTIONAL IMAGE Patwayati Patwayati; Abdul Latif; Adwi Adwi
Journal of Information Systems Management and Digital Business Vol. 3 No. 3 (2026): April
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jismdb.v3i3.3794

Abstract

This study examines the effects of educational service quality and institutional image on student loyalty, with perceived value positioned as a moderating variable, in private higher education institutions in Kendari City, Indonesia. Drawing on service marketing and relationship marketing perspectives, this study argues that student loyalty is shaped not only by functional service experiences but also by reputational and value-based evaluations. A quantitative cross-sectional survey was conducted involving 70 students from private higher education institutions. Data were collected using a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling with SmartPLS 4. The findings reveal that educational service quality has the strongest positive effect on student loyalty, indicating the importance of reliable academic services, lecturer competence, administrative responsiveness, learning facilities, and digital academic support. Institutional image also positively influences student loyalty, suggesting that reputation, credibility, graduate image, and academic image are strategic assets for private higher education institutions. Perceived value contributes to student loyalty, although its moderating role requires cautious interpretation. The study contributes to higher education service marketing by positioning student loyalty as a relational outcome shaped by service quality, institutional image, and perceived value. Practically, private higher education institutions should strengthen service responsiveness, institutional credibility, and value-based student experiences to enhance loyalty.
Co-Authors Abdul Latif Astriwati Astriwati Muh. Yasin Muhammad Fery Hidayat Patwayati Patwayati Rince Tambunnan