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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmu Komunikasi
Zahrotul Munawwaroh
UPN “Veteran” Jawa Timur
Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Public Health

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DIGITALISASI SALURAN KOMUNIKASI PEMBELAJARAN DI TK INTAN SIDOARJO MELALUI APLIKASI CLASS DOJO Zahrotul Munawwaroh; Dhelittya Finaliyani Putri; Mohammad Syarrafah; Sigit Andrianto; Reza Mehdi Fauzi
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.37692

Abstract

Komunikasi yang efektif antara guru dan orang tua memiliki peran penting dalam mendukung perkembangan dan pencapaian belajar anak dalam usia emas. Program pengabdian masyarakat tim UPN “Veteran” Jawa Timur di Sekolah Intan Sidoarjo ini bertujuan menyelesaikan hambatan komunikasi antara guru dan orang tua dengan memperkenalkan aplikasi Class Dojo sebagai platform komunikasi digital yang terstruktur. Program ini menggunakan model Participatory Action Research (PAR) melalui enam tahapan observasi, perencanaan, implementasi, refleksi, dan evaluasi. Melalui metode pembelajaran andragogi dan peer tutoring, sebanyak 10 guru anak usia dini dilatih untuk membuat akun, mengeksplorasi fitur, dan menggunakan aplikasi Class Dojo dalam komunikasi sehari-hari. Hasil menunjukkan peningkatan kesadaran guru terhadap literasi digital dan praktik komunikasi yang lebih baik antara sekolah dan orang tua. Meskipun terdapat kendala minor seperti keterbatasan perangkat keras dan kegagapan awal terhadap teknologi, program ini memberikan dampak positif terhadap kualitas komunikasi dan efisiensi administrasi. Kegiatan ini menunjukkan potensi alat digital seperti Class Dojo untuk meningkatkan kolaborasi dan mendukung pendidikan anak secara berkelanjutan. Temuan ini menjadi rekomendasi bagi sekolah yang menghadapi masalah serupa untuk mengadopsi platform komunikasi digital yang terstruktur.
Relasi Parasosial sebagai Strategi Komunikasi Pemasaran dalam Live Commerce TikTok di Indonesia Zahrotul Munawwaroh; Reza Mehdi Fauzi; Mohammad Syarrafah
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4363

Abstract

TikTok Live phenomenon in Indonesia has created a new form of interaction between sellers and audiences through hosts who blend entertainment and real-time product promotion. This study examines the marketing communication strategies employed by “Mas Farhan Batik,” a prominent TikTok Live host known for selling batik products while cultivating strong emotional bonds with his viewers. Using a qualitative case study approach and content analysis, this research investigates how parasocial elements are constructed and strategically leveraged to foster consumer engagement and trust in a live commerce context. Findings reveal that personalized, narrative-driven, and consistent communication enhances psychological proximity between host and audience. Specifically, elements such as the illusion of intimacy, emotional involvement, pseudo-interaction, and perceived authenticity act as key mechanisms for building a sense of belonging and driving impulse buying behavior. The study also highlights the role of everyday influencers in replacing celebrity endorsements, offering a more authentic and affective communication channel that resonates deeply with target consumers. These insights contribute to the theoretical development of parasocial interaction in interactive digital marketing and suggest that emotionally resonant communication strategies can significantly enhance brand loyalty and sales conversion in the emerging ecosystem of Indonesian live commerce.
Konstruksi Identitas Profesional Selebritas: Analisis Konten pada Unggahan 'Open to Work' Prilly Latuconsina di LinkedIn Reza Mehdi Fauzi; Zahrotul Munawwaroh; Sigit Andrianto; Mohammad Syarrafah
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 3 (2026): Agustus 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i3.7428

Abstract

This study aims to analyze the professional identity construction strategy carried out by Prilly Latuconsina through her "Open to Work" post on LinkedIn in January 2026. This phenomenon attracted widespread public attention as it represented an unconventional move by a prominent Indonesian celebrity in her effort to reposition her image from the entertainment industry toward the professional realm of business and management. This study employs a qualitative approach using qualitative content analysis, with the research objects comprising the post narrative, profile headline, and diction choices used in Prilly Latuconsina's LinkedIn profile. The theoretical framework includes Erving Goffman's self-presentation theory through the concepts of front stage and back stage, as well as personal branding concepts from Peter Montoya and Stevani and Widayatmoko. The findings indicate that Prilly strategically utilized platform selection, narrative structure, and professional diction to construct her new identity as a competent individual in the business domain. This identity construction was reinforced by the consistency between the narrative she built and the concrete actions she took following the post. This study concludes that effective personal branding requires alignment among narrative, competence, platform selection, and consistency of action on a sustained basis.
Co-Authors Dhelittya Finaliyani Putri Mohammad Syarrafah Reza Mehdi Fauzi Sigit Andrianto