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DIGITALISASI SALURAN KOMUNIKASI PEMBELAJARAN DI TK INTAN SIDOARJO MELALUI APLIKASI CLASS DOJO Zahrotul Munawwaroh; Dhelittya Finaliyani Putri; Mohammad Syarrafah; Sigit Andrianto; Reza Mehdi Fauzi
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.37692

Abstract

Komunikasi yang efektif antara guru dan orang tua memiliki peran penting dalam mendukung perkembangan dan pencapaian belajar anak dalam usia emas. Program pengabdian masyarakat tim UPN “Veteran” Jawa Timur di Sekolah Intan Sidoarjo ini bertujuan menyelesaikan hambatan komunikasi antara guru dan orang tua dengan memperkenalkan aplikasi Class Dojo sebagai platform komunikasi digital yang terstruktur. Program ini menggunakan model Participatory Action Research (PAR) melalui enam tahapan observasi, perencanaan, implementasi, refleksi, dan evaluasi. Melalui metode pembelajaran andragogi dan peer tutoring, sebanyak 10 guru anak usia dini dilatih untuk membuat akun, mengeksplorasi fitur, dan menggunakan aplikasi Class Dojo dalam komunikasi sehari-hari. Hasil menunjukkan peningkatan kesadaran guru terhadap literasi digital dan praktik komunikasi yang lebih baik antara sekolah dan orang tua. Meskipun terdapat kendala minor seperti keterbatasan perangkat keras dan kegagapan awal terhadap teknologi, program ini memberikan dampak positif terhadap kualitas komunikasi dan efisiensi administrasi. Kegiatan ini menunjukkan potensi alat digital seperti Class Dojo untuk meningkatkan kolaborasi dan mendukung pendidikan anak secara berkelanjutan. Temuan ini menjadi rekomendasi bagi sekolah yang menghadapi masalah serupa untuk mengadopsi platform komunikasi digital yang terstruktur.
Rebranding Politik dan Makna Simbolik: Analisis Semiotika Perubahan Logo Partai Solidaritas Indonesia dari Mawar ke Gajah Reza Mehdi Fauzi; Sigit Andrianto
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.5382

Abstract

This study analyzes the transformation of political identity in Indonesia's contemporary democratic era, specifically how new political parties such as the Partai Solidaritas Indonesia (PSI) strategically adapt to maintain relevance and expand their support base through symbolic rebranding. The phenomenon of the PSI's symbol change from a red rose to an elephant captured the author's attention because it reflects the complexity of modern political communication, which involves not only visual aspects but also profound semiotic, psychological, and sociological dimensions. This research uses a qualitative approach with Roland Barthes' semiotic analysis. The aim of this research is to uncovers the meaning behind this symbolic transformation, from the party's strategic motivations, the rebranding implementation process, to its impact on public perception and PSI's political positioning within the Indonesian political landscape. Political rebranding, involving the intersection of communication theory, political science, semiotics, and cultural studies, is relevant and contributes to the development of academic literature on political branding in Indonesia. This research can provide new perspectives on the dynamics of contemporary political communication and serve as a reference for political practitioners, academics, and the general public interested in understanding how symbols and visual identities play a role in the construction of political meaning in the digital era. It also opens up space for further discussion on the effectiveness of rebranding strategies in the context of Indonesia's multiparty and democratic politics.
Konstruksi Identitas Profesional Selebritas: Analisis Konten pada Unggahan 'Open to Work' Prilly Latuconsina di LinkedIn Reza Mehdi Fauzi; Zahrotul Munawwaroh; Sigit Andrianto; Mohammad Syarrafah
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 3 (2026): Agustus 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i3.7428

Abstract

This study aims to analyze the professional identity construction strategy carried out by Prilly Latuconsina through her "Open to Work" post on LinkedIn in January 2026. This phenomenon attracted widespread public attention as it represented an unconventional move by a prominent Indonesian celebrity in her effort to reposition her image from the entertainment industry toward the professional realm of business and management. This study employs a qualitative approach using qualitative content analysis, with the research objects comprising the post narrative, profile headline, and diction choices used in Prilly Latuconsina's LinkedIn profile. The theoretical framework includes Erving Goffman's self-presentation theory through the concepts of front stage and back stage, as well as personal branding concepts from Peter Montoya and Stevani and Widayatmoko. The findings indicate that Prilly strategically utilized platform selection, narrative structure, and professional diction to construct her new identity as a competent individual in the business domain. This identity construction was reinforced by the consistency between the narrative she built and the concrete actions she took following the post. This study concludes that effective personal branding requires alignment among narrative, competence, platform selection, and consistency of action on a sustained basis.