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All Journal Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Masyarakat Pariwisata: Journal of Community Services in Tourism
Rusiawan, Wawan
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Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Impact Assestement of Cultural Events on Tourism and Creative Economy Sector: A Case Study of Dieng Creative Festival Rusiawan, Wawan; Wijayanti, Sinar
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 8 No. 2 (2024)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v8i2.1738

Abstract

This study explores the Dieng Creative Festival (DCF) management strategies that combine tourism and traditional ceremonies, emphasising community-based tourism (CBT) and collaboration for sustainable and independent festival management to benefit citizens. Qualitative ethnographic methods are used in this study to reveal the meaning of a culture by interpreting objects, stories, rituals, and practices in a cultural group. The results of the survey show that DCF can have a significant impact on the tourism and creative economy sectors if the event organisers implement the following strategy: DCF organisers need to determine the orientation of the organisation in the form of increasing the tourism industry economy; preserving local traditions; and synergy between the two. The orientation of the DCF implementation aims to align the needs of preserving tradition and increasing the tourism economy, it is necessary to involve residents in its planning and implementation. Resident participation is closely related to efforts to preserve living traditions. DCF organisers need to determine the target audience for their festival. Festival development can be directed by building a strategy for packaging events, promotions, implementation schedules, attractions, amenities, and other supporting hospitality facilities. DCF has provided business opportunities for small business actors. Festival organisers need to provide access to MSMEs and increase their equality. The government is advised to be a catalyst for implementing sustainable festivals. In addition to funding support for DCF, the government needs to provide space and facilities that bring together festival organisers, including residents, business actors, academics, and the media. This space can be helpful for organisers to learn and network to improve the festival's quality
Pendekatan Placemaking untuk Mencapai Keberlanjutan Daya Tarik Wisata Curug Ciangin Desa Cibeusi, Kabupaten Subang Rusiawan, Wawan; Sumirat, Warta; Setiawan, Budi
Masyarakat Pariwisata : Journal of Community Services in Tourism Vol. 6 No. 1 (2025)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/mp.v6i1.2193

Abstract

Penelitian ini menganalisis pengelolaan Daya Tarik Wisata Curug Ciangin di Desa Wisata Cibeusi, Kabupaten Subang, dengan pendekatan placemaking untuk mewujudkan destinasi inklusif dan berkelanjutan. Curug Ciangin memiliki potensi alam, budaya, dan produk lokal unik seperti beras hitam organik, namun menghadapi tantangan pada aspek aksesibilitas, diversifikasi atraksi, amenitas, dan internalisasi budaya lokal. Penelitian menggunakan metode kualitatif-deskriptif melalui observasi, wawancara, dan studi literatur, dilengkapi analisis SWOT. Hasil menunjukkan bahwa penerapan elemen placemaking—akses & jejaring, kenyamanan & citra, kegunaan & aktivitas, serta keramahtamahan—belum optimal. Kekuatan destinasi terletak pada atraksi alam, dukungan masyarakat dan pemerintah, serta peluang pengembangan wisata berbasis komunitas dan budaya. Kelemahan mencakup keterbatasan fasilitas, pengelolaan belum terstruktur, dan kurangnya integrasi identitas budaya. Strategi pengembangan meliputi peningkatan infrastruktur dan transportasi ramah lingkungan, diversifikasi atraksi budaya-edukasi, pemberdayaan masyarakat melalui UMKM, serta penguatan citra melalui branding dan konservasi lingkungan. Penelitian ini memberikan rekomendasi tata kelola destinasi berbasis placemaking untuk meningkatkan manfaat ekonomi, sosial, dan lingkungan secara berkelanjutan, sekaligus menjadi acuan bagi pengembangan desa wisata lain di Indonesia.
Co-Authors Budi Setiawan Warta Sumirat Wijayanti, Sinar