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Zarifah, Rifa
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Religion Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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The Influence of Da'wah Material and Media Exposure on The Religious Attitudes of Hanan Attaki’s Youtube Channel Viewers Zarifah, Rifa; Negoro, Noor Bekti
Jurnal Penyuluhan Agama Jurnal Penyuluhan Agama | Vol. 10 No. 2, 2023
Publisher : Islamic Extension Guidance Study Program (BPI) of the Faculty of Da'wah and Communication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/jpa.v10i2.34157

Abstract

Abstrak: YouTube adalah media audio visual yang berbasis web penjelasan yang digunakan masyarakat untuk berbagai hal termasuk belajar keagamaan. Salah satu akun dakwah yang memanfaatkan pola tersebut adalah akun YouTube Hanan Attaki. Masyarakat luas yang mengakses media YouTube tersebut mengalamai terpaan media yang mendorongnya terjadi sebuah keberagamaan. Maka dari itu tujuan penelitian ini (1) mendeskripsikan pengaruh materi dakwah dan terpaan media terhadap sikap keberagamaan penonton chanel YouTube Hanan Attaki, (2) Menganalisis dan mengukur seberapa kuat pengaruh materi dakwah dan terpaan media terhadap sikap keberagamaan penonton channel YouTube Hanan Attaki. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Jumlah sampel penelitian ini sebanyak 116 responden. Analisis data yang dilakukan adalah analisis deskriptif, uji asumsi klasik, uji regresi linier berganda, uji koefisien korelasi dan determinasi, uji F dan uji T. Hasil penelitian ini menunjukkan (1) tingkat sikap keberagamaan penonton channel YouTube Hanan Attaki tergolong tinggi dengan persentase sebesar 92% dan nilai signifikansi sebesar 0,000 < 0,05, terdapat pengaruh yang positif dan signifikan antara materi dakwah dan terpaan media terhadap sikap keberagamaan penonton channel YouTube Hanan Attaki yang artinya semakin tinggi materi dakwah dan terpaan media maka tingkat positif sikap keberagamaan pada responden akan semakin meningkat pula, (2) signifikansi pengaruh materi dakwah dan terpaan media terhadap sikap keberagamaan sebesar 59,3%, sisanya 40,7 persen dipengaruhi oleh faktor lain di luar penelitian ini. Abstract: YouTube is a web-based audio-visual media explanation that people use for various things including religious learning. One da'wah account that takes advantage of this pattern is Hanan Attaki's YouTube account. The wider community who access YouTube media experience media exposure that encourages religious activity. Therefore, the purpose of this study is (1) describe  the influence of da'wah material and media exposure on the religious attitude of Hanan Attaki's YouTube channel viewers, (2) analyze and measure how strong the influence of da'wah material and media exposure on the religious attitude of Hanan Attaki's YouTube channel viewers. This study used a quantitative approach with survey methods. The sample size of this study are 116 respondents. The data analysis carried out is descriptive analysis, classical assumption test, multiple linear regression test, correlation and determination coefficient test, F test and T test. The results of this study showed (1) the level of religious attitude of  Hanan Attaki's YouTube channel viewers was high with a percentage of 92% and a significance value of 0.000 < 0.05, there is a positive and significant influence between da'wah material and media exposure on the religious attitude of Hanan Attaki's YouTube channel  viewers, which means that the higher the da'wah material and media exposure, the positive level of religious attitudes in respondents will increase as well, (2) the significance of the influence of da'wah material and media exposure on religious attitudes by 59.3%, the remaining 40.7 percent are influenced by other factors outside this study. 
The Influence of Da'wah Material and Media Exposure on The Religious Attitudes of Hanan Attaki’s Youtube Channel Viewers Zarifah, Rifa; Negoro, Noor Bekti
Jurnal Penyuluhan Agama Jurnal Penyuluhan Agama | Vol. 10 No. 2, 2023
Publisher : Islamic Extension Guidance Study Program (BPI) of the Faculty of Da'wah and Communication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/jpa.v10i2.34157

Abstract

Abstrak: YouTube adalah media audio visual yang berbasis web penjelasan yang digunakan masyarakat untuk berbagai hal termasuk belajar keagamaan. Salah satu akun dakwah yang memanfaatkan pola tersebut adalah akun YouTube Hanan Attaki. Masyarakat luas yang mengakses media YouTube tersebut mengalamai terpaan media yang mendorongnya terjadi sebuah keberagamaan. Maka dari itu tujuan penelitian ini (1) mendeskripsikan pengaruh materi dakwah dan terpaan media terhadap sikap keberagamaan penonton chanel YouTube Hanan Attaki, (2) Menganalisis dan mengukur seberapa kuat pengaruh materi dakwah dan terpaan media terhadap sikap keberagamaan penonton channel YouTube Hanan Attaki. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Jumlah sampel penelitian ini sebanyak 116 responden. Analisis data yang dilakukan adalah analisis deskriptif, uji asumsi klasik, uji regresi linier berganda, uji koefisien korelasi dan determinasi, uji F dan uji T. Hasil penelitian ini menunjukkan (1) tingkat sikap keberagamaan penonton channel YouTube Hanan Attaki tergolong tinggi dengan persentase sebesar 92% dan nilai signifikansi sebesar 0,000 < 0,05, terdapat pengaruh yang positif dan signifikan antara materi dakwah dan terpaan media terhadap sikap keberagamaan penonton channel YouTube Hanan Attaki yang artinya semakin tinggi materi dakwah dan terpaan media maka tingkat positif sikap keberagamaan pada responden akan semakin meningkat pula, (2) signifikansi pengaruh materi dakwah dan terpaan media terhadap sikap keberagamaan sebesar 59,3%, sisanya 40,7 persen dipengaruhi oleh faktor lain di luar penelitian ini. Abstract: YouTube is a web-based audio-visual media explanation that people use for various things including religious learning. One da'wah account that takes advantage of this pattern is Hanan Attaki's YouTube account. The wider community who access YouTube media experience media exposure that encourages religious activity. Therefore, the purpose of this study is (1) describe  the influence of da'wah material and media exposure on the religious attitude of Hanan Attaki's YouTube channel viewers, (2) analyze and measure how strong the influence of da'wah material and media exposure on the religious attitude of Hanan Attaki's YouTube channel viewers. This study used a quantitative approach with survey methods. The sample size of this study are 116 respondents. The data analysis carried out is descriptive analysis, classical assumption test, multiple linear regression test, correlation and determination coefficient test, F test and T test. The results of this study showed (1) the level of religious attitude of  Hanan Attaki's YouTube channel viewers was high with a percentage of 92% and a significance value of 0.000 < 0.05, there is a positive and significant influence between da'wah material and media exposure on the religious attitude of Hanan Attaki's YouTube channel  viewers, which means that the higher the da'wah material and media exposure, the positive level of religious attitudes in respondents will increase as well, (2) the significance of the influence of da'wah material and media exposure on religious attitudes by 59.3%, the remaining 40.7 percent are influenced by other factors outside this study. 
Co-Authors Noor Bekti Negoro