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All Journal Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Tabsyir: Jurnal Dakwah Dan Sosial Humaniora
Anisa Febriyanti
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Religion Humanities Education Social Sciences

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Pengaruh Iklan Digital Terhadap Minat Beli Konsumen di Angkringan Sedulur, Pekanbaru Darmawati Darmawati; Anisa Febriyanti
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 1 (2025): TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v3i1.1444

Abstract

This article discusses the effect of digital advertising on consumers' purchasing interests, focusing on Angkringan Sedulur in Pekanbaru. This study shows that informative, attractive, and easily accessible digital advertising can increase consumers' purchasing interest, although its influence is still relatively weak compared to other factors. Through a case study of Shopee and Tokopedia users, it was found that effective digital marketing strategies can increase brand awareness and encourage purchasing. Therefore, Angkringan Sedulur is advised to develop innovative and relevant digital advertising, as well as utilize social media to reach more customers. This study emphasizes the importance of regular evaluation of the effectiveness of digital advertising to increase sales and customer loyalty.
Pengaruh Iklan Digital Terhadap Minat Beli Konsumen di Angkringan Sedulur, Pekanbaru Darmawati Darmawati; Anisa Febriyanti
Tabsyir: Jurnal Dakwah dan Sosial Humaniora Vol. 6 No. 1 (2025): Januari : Jurnal Dakwah dan Sosial Humaniora
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/tabsyir.v6i1.1980

Abstract

This article discusses the effect of digital advertising on consumers' purchasing interests, focusing on Angkringan Sedulur in Pekanbaru. This study shows that informative, attractive, and easily accessible digital advertising can increase consumers' purchasing interest, although its influence is still relatively weak compared to other factors. Through a case study of Shopee and Tokopedia users, it was found that effective digital marketing strategies can increase brand awareness and encourage purchasing. Therefore, Angkringan Sedulur is advised to develop innovative and relevant digital advertising, as well as utilize social media to reach more customers. This study emphasizes the importance of regular evaluation of the effectiveness of digital advertising to increase sales and customer loyalty.
Co-Authors Darmawati Darmawati