Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
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This Author published in this journals
All Journal Journal of Humanities and Social Science (JHASS) Journal of Strategic and Global Studies Efficient: Indonesian Journal of Development Economics
Dinh, Linh Dieu
Unknown Affiliation
Arts Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Social Sciences

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Preferences for Japanese Baby Powdered Milk in Vietnam Dinh, Linh Dieu; Lee, Brice Tseen Fu
Journal of Humanities and Social Sciences (JHASS) Vol 6 No 2: August 2024
Publisher : Lamintang Education and Training Centre, in collaboration with the International Association of Educators, Scientists, Technologists, and Engineers (IA-ESTE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36079/lamintang.jhass-0602.676

Abstract

In recent years, the Vietnamese market has seen a significant influx of Japanese baby powdered milk. Understanding the position of Japanese baby powdered milk compared to domestic and other imported brands is crucial. This study explores key product attributes perceived by Vietnamese consumers and examines how the Japanese brand origin influences purchase intentions. While consumer behavior studies are common, research focusing on Japanese baby powdered milk in Vietnam is limited. This research reviews past findings and formulates hypotheses on factors leading to the purchase of Japanese powdered milk. Key attributes like brand origin, nutrition labels, safety certificates, and price are analyzed in scenarios reflecting real-life choices by Vietnamese parents. Data from 109 social media responses were analyzed using Choice Experiment and Structural Equation Modeling to reveal relationships between Japanese brand origin and purchase intention. The results show a preference for Japanese powdered milk over domestic and other imported brands, highlighting the critical role of nutrition labels and safety certificates. This study suggests Japanese companies should leverage their brand origin in marketing strategies in Vietnam.
Preferences for Japanese Baby Powdered Milk in Vietnam: Choice Experiment and Structural Equation Modelling Approaches Dinh, Linh Dieu; Lee, Brice Tseen Fu
Efficient: Indonesian Journal of Development Economics Vol. 8 No. 1 (2025)
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/efficient.v8i1.11128

Abstract

The Vietnamese market has seen a growing influx of Japanese baby powdered milk. This study investigates key product attributesthat influence Vietnamese consumers’ purchase intentions and the impact of Japanese brand origin compared to domestic and other imported brands. Although consumer behavior studies exist, research on Japanese baby powdered milk in Vietnam is limited. Data from 109 social media responses were analyzed using a Choice Experiment and Structural Equation Modeling. Results reveal that Vietnamese parents show a strong preference for Japanese brands due to attributes such as nutrition labels and safety certificates, which significantly affect purchase decisions. Price sensitivity is also observed but is less critical comparedto safety and nutritional value. This study highlights the importance of leveraging brand origin in marketing strategies for Japanese companies targeting Vietnam. Future research should explore additional attributes, such as flavor and health benefits, and examine the roleof ethnocentrism in consumer preferences.
ASEAN Digital Economy Framework Agreement (DEFA): Implications for Digital Trade and Regional Economic Integration Lee, Brice Tseen Fu; Dinh, Linh Dieu; Sims, Juan Pablo; Bettani, Salman Ali
Journal of Strategic and Global Studies Vol. 8, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The ASEAN Digital Economy Framework Agreement (DEFA) represents a pivotal initiative in advancing regional digital integration and economic development. This paper explores DEFA's potential impacts on digital trade and regional economic cohesion within ASEAN. By reviewing ASEAN’s official publications and relevant literature, the study evaluates how DEFA aims to address the challenges posed by fragmented digital regulations and infrastructure. The framework's emphasis on harmonizing digital standards and enhancing interoperability is anticipated to facilitate smoother cross-border transactions and reduce regulatory barriers, thereby driving trade and investment in digital services. Economic projections suggest that DEFA could significantly enhance ASEAN’s digital economy, potentially increasing its value from US$300 billion to up to US$2 trillion by 2030. The framework’s focus on addressing current digital trade barriers and fostering innovation positions it as a transformative tool for regional integration. The findings underscore DEFA’s potential to unify digital markets and stimulate economic growth, highlighting its importance for ASEAN's future digital landscape.
Co-Authors Bettani, Salman Ali Lee, Brice Tseen Fu Sims, Juan Pablo