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All Journal Unnes Political Science Journal Journal of Political Issues International Journal of Law and Public Policy (IJLAPP) Journal of Humanities and Social Science (JHASS) Journal of Strategic and Global Studies Journal of Terrorism Studies Global: Jurnal Politik Internasional International Review of Humanities Studies Journal Middle East and Islamic Studies Academic Journal of Psychology and Counseling Efficient: Indonesian Journal of Development Economics Unnes Political Science Journal
Lee, Brice Tseen Fu
Unknown Affiliation
Arts Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Physics Social Sciences Other

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FROM RIVALS TO PARTNERS: THE EVOLUTION OF ENVIRONMENTAL COOPERATION AMONG CHINA, JAPAN, AND KOREA Yuan, Changrui; Lee, Brice Tseen Fu
Global: Jurnal Politik Internasional Vol. 25, No. 1
Publisher : UI Scholars Hub

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Abstract

This study analyses the trilateral cooperation among China, Japan, and Korea in the realm of environmental issues, focusing on the Trilateral Environment Ministers Meeting (TEMM) as the representative institution. Through a theoretical perspective based on rational design theory, this paper examines the rationality of TEMM's design and how it has addressed the enforcement problems and asymmetry of control among the three countries. The study also suggests some strategies for further deepening and empowering the trilateral cooperation, such as developing the environmental protection industry and carbon trading market, involving funds and non-state actors, and improving institutionalization. While acknowledging the achievements and limitations of trilateral cooperation, this paper calls for future research to employ different theories and cases to enhance our understanding of the dynamics among these three countries' cooperation.
ROLE OF FAT TALK ON THE RELATIONSHIPS IN THE BRUNEIAN CHINESE SOCIETY Khoo, Shee Ping; Lee, Brice Tseen Fu
International Review of Humanities Studies Vol. 9, No. 1
Publisher : UI Scholars Hub

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Abstract

This research paper examines the role of “fat talk” in relationships in Bruneian Chinese society. “Fat talk” refers to negative comments about one's weight or body shape towards oneself or others. Using qualitative research methods, the study explores the perceptions and experiences of Bruneian Chinese individuals regarding “fat talk”, factors leading to the discussion of the topic, and its impact on their relationships with their peers. The findings suggest that while “fat talk” is prevalent in Bruneian Chinese society, it can have both positive and negative effects on relationships. The study aims to highlight the importance of addressing the “fat talk” issue in Bruneian Chinese society to promote body positivity and healthy communication in relationships.
EXPLORING CHINA’S RESPONSE TO THE ROHINGYA CRISIS: A LIBERAL PERSPECTIVE Yuan, Changrui; Lee, Brice Tseen Fu
Journal of Terrorism Studies Vol. 5, No. 1
Publisher : UI Scholars Hub

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This paper examines China's response to the Rohingya crisis in Myanmar from a theoretical perspective, drawing on both liberal and Asian cultural values. The study adopts a qualitative approach and employs document analysis to collect data. The findings suggest that China's response to the crisis can be explained by the liberal values of interdependence, cooperation, and institutionalism, which have guided China's peaceful and cooperative approach to resolving the conflict. However, the study also reveals the importance of Asian cultural values, particularly empathy and save-face, in shaping China's diplomatic behavior towards the crisis. The paper argues that China's response to the Rohingya crisis can be divided into three aspects: infrastructure investment, mediation between Myanmar and Bangladesh, and humanitarian assistance, all aimed at promoting collaboration and peace in the region. The study contributes to the understanding of the complexities involved in China's foreign policy decisions and provides insights into the role of cultural values in shaping international relations.
POWER PROJECTION AND COUNTER-TERRORISM: STRATEGIES FOR SMALL STATES LIKE BRUNEI DARUSSALAM Lee, Brice Tseen Fu; Bibi, Gulshan, Ms
Journal of Terrorism Studies Vol. 5, No. 2
Publisher : UI Scholars Hub

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This study delves into the intricacies of power projection strategies and counter-terrorism measures, emphasizing their relevance to small states, with a specific focus on Brunei Darussalam. Using a dual matrix model, the research categorizes various strategies based on risk-reward parameters, offering a structured insight into potential approaches these states can employ against potential aggressors. The counter-terrorism matrix is the initial focal point, recognizing the contemporary significance of terror threats and their unique challenges for small nations. Subsequently, the power projection matrix offers a broader view of defense tactics beyond counter-terrorism. By synthesizing information from primary academic sources, the study aims to provide a holistic understanding of how smaller states can navigate the complexities of modern defense and security. The findings underscore the importance of strategic alignment between power projection and counter-terrorism, promoting a dynamic defense paradigm tailored to the nuanced needs of small states.
STRATEGIC PATHWAYS TO MINIMAL DETERRENCE AND COUNTER-TERRORISM: ENHANCING BRUNEI’S DEFENSE CAPABILITIES Lee, Brice Tseen Fu; Komšić, Filip; Sims, Juan Pablo
Journal of Terrorism Studies Vol. 6, No. 1
Publisher : UI Scholars Hub

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This paper explores the strategic enhancement of Brunei’s military capabilities under the guidelines of the Brunei Defense White Paper 2021, focusing on establishing a robust minimal level deterrence. It emphasizes transitioning from conventional defense paradigms to an integrated, technologically advanced military structure tailored to contemporary and future security challenges. The significance of minimal level deterrence is analyzed, illustrating how a proportionate and efficient military force not only deters potential aggressors but also supports counter-terrorism efforts. This approach underscores the dual benefits of ensuring national security while facilitating economic stability and growth, allowing Brunei to allocate resources more effectively between defense and development sectors. The discussion extends to how Brunei can optimize its defense expenditure by investing in high-impact technologies that enhance capability across air, land, and naval forces without necessitating a large military footprint. The paper argues that such strategic investments not only bolster national and regional security but also enhance Brunei's international standing by contributing to a stable Southeast Asian region. The integration of advanced technologies and a focus on multi-domain operations are proposed as key strategies for maintaining security and supporting economic objectives.
France in the Middle East: A Democratic Justification for Military Interventions in Iraq and Beyond. Demeure, Nicolas; Lee, Brice Tseen Fu
Journal Of Middle East and Islamic Studies Vol. 10, No. 2
Publisher : UI Scholars Hub

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How did France’s refusal to take part in the war on Iraq in 2003 has created the conditions that legitimizes its future military interventions abroad? In this paper, a discourse analysis of the official French Foreign Policy Discourse is done to show why saying no to war in 2003 paradoxically allows France to carry out military interventions in 2015. This paper argues that France, while perpetrating an existing discourse of democracy opposing the civilized against the uncivilized that legitimates Foreign policy as a security tool, by its refusal, transformed military intervention a latent policy andlegitimized the French Self as the most civilized Self.
ASEAN at the Crossroads of US-China Rivalry: The Role of Majority Voting and the Introduction of a Permanent Secretary-General Lee, Brice Tseen Fu; Sims, Juan Pablo
International Journal of Law and Public Policy (IJLAPP) Vol 6 No 1: March 2024
Publisher : Lamintang Education and Training Centre, in collaboration with the International Association of Educators, Scientists, Technologists, and Engineers (IA-ESTE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36079/lamintang.ijlapp-0601.586

Abstract

This paper examines ASEAN's need for structural reform amidst the US-China rivalry, highlighting the limitations of its consensus approach during crises. It proposes majority voting as an emergency measure and advocates for a Permanent Secretary-General position, ensuring consistent leadership. The analysis balances the benefits and challenges of these reforms, emphasizing the necessity for ASEAN to evolve while maintaining its core values, ensuring relevance and unity in addressing major geopolitical challenges.
Preferences for Japanese Baby Powdered Milk in Vietnam Dinh, Linh Dieu; Lee, Brice Tseen Fu
Journal of Humanities and Social Sciences (JHASS) Vol 6 No 2: August 2024
Publisher : Lamintang Education and Training Centre, in collaboration with the International Association of Educators, Scientists, Technologists, and Engineers (IA-ESTE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36079/lamintang.jhass-0602.676

Abstract

In recent years, the Vietnamese market has seen a significant influx of Japanese baby powdered milk. Understanding the position of Japanese baby powdered milk compared to domestic and other imported brands is crucial. This study explores key product attributes perceived by Vietnamese consumers and examines how the Japanese brand origin influences purchase intentions. While consumer behavior studies are common, research focusing on Japanese baby powdered milk in Vietnam is limited. This research reviews past findings and formulates hypotheses on factors leading to the purchase of Japanese powdered milk. Key attributes like brand origin, nutrition labels, safety certificates, and price are analyzed in scenarios reflecting real-life choices by Vietnamese parents. Data from 109 social media responses were analyzed using Choice Experiment and Structural Equation Modeling to reveal relationships between Japanese brand origin and purchase intention. The results show a preference for Japanese powdered milk over domestic and other imported brands, highlighting the critical role of nutrition labels and safety certificates. This study suggests Japanese companies should leverage their brand origin in marketing strategies in Vietnam.
Historical, Philosophical And Psychological Dimensions Of Bilingualism: Cognitive And Neurological Perspectives Hee, Alvina Chee Ying; Lee, Brice Tseen Fu
Academic Journal of Psychology and Counseling Vol. 6 No. 1 (2025): November 2024 - April 2025
Publisher : Universitas Islam Negeri Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/ajpc.v6i1.9725

Abstract

Research on bilingualism has traditionally focused on its effects on language proficiency, yet a significant gap exists in understanding its broader cognitive impacts, particularly regarding executive functions and brain structure. This study aimed to bridge that gap by examining the multifaceted influences of bilingualism on cognitive function, incorporating historical and philosophical perspectives to provide a comprehensive analysis. Using a systematic literature review approach, supported by neuroimaging studies, this research explored how bilingualism enhances brain plasticity and executive functions, such as attentional control and task-switching. Historical analysis reveals the shift from early 20th-century deficit views of bilingualism to the recognition of its cognitive advantages. Philosophical discussions further contextualize these findings, addressing the ethical considerations of cognitive enhancement and the mind-brain relationship in bilingual contexts. The results suggest that bilingualism confers distinct cognitive benefits, reshaping both brain structures and functions. Based on these findings, this study offers key recommendations for improving future research methodologies, emphasizing the need for more diverse and standardized studies, and suggests practical counseling approaches that account for the psychological and philosophical complexities of bilingual identity. These insights challenge traditional views on cognitive development and have significant implications for educational policies, counseling strategies, and future neuroscience research.
Preferences for Japanese Baby Powdered Milk in Vietnam: Choice Experiment and Structural Equation Modelling Approaches Dinh, Linh Dieu; Lee, Brice Tseen Fu
Efficient: Indonesian Journal of Development Economics Vol. 8 No. 1 (2025)
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/8qemnt04

Abstract

The Vietnamese market has seen a growing influx of Japanese baby powdered milk. This study investigates key product attributesthat influence Vietnamese consumers’ purchase intentions and the impact of Japanese brand origin compared to domestic and other imported brands. Although consumer behavior studies exist, research on Japanese baby powdered milk in Vietnam is limited. Data from 109 social media responses were analyzed using a Choice Experiment and Structural Equation Modeling. Results reveal that Vietnamese parents show a strong preference for Japanese brands due to attributes such as nutrition labels and safety certificates, which significantly affect purchase decisions. Price sensitivity is also observed but is less critical comparedto safety and nutritional value. This study highlights the importance of leveraging brand origin in marketing strategies for Japanese companies targeting Vietnam. Future research should explore additional attributes, such as flavor and health benefits, and examine the roleof ethnocentrism in consumer preferences.
Co-Authors Asihaer, Ayidana Bettani, Salman Ali Bibi, Gulshan, Ms Demeure, Nicolas Dinh, Linh Dieu Hee, Alvina Chee Ying Khoo, Shee Ping Komšić, Filip Kornphetcharat, Kotchaphop Ouyang, Hanzhen Salman Ali Sims, Juan Pablo Yuan, Changrui