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All Journal Jurnal bintang manajemen Trending: Jurnal Manajemen dan Ekonomi Global Leadership Organizational Research in Management
Dynda Prista
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Strategi Pemasaran STP (Segmenting, Targeting, Positioning) pada UMKM Pengrajin Keramik : (Studi Kasus pada UMKM Denis Souvenir Sulastri) Abdullah As Shoib; Ayu Putriana Dewi; Dynda Prista; Fajar Dio Wahyu; Sudarmiatin Sudarmiatin
Jurnal Bintang Manajemen Vol. 2 No. 4 (2024): Desember : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i4.3419

Abstract

The research aims to analyze the application of the STP (Segmenting, Targeting, Positioning) marketing strategy to the MSME ceramic craftsman Denis Souvenir Sulastri in Dinoyo Ceramic Village, Malang. The STP approach is expected to help ceramic craftsmen identify potential market segments, determine the right target market, and strengthen product positions in a competitive market. The method used in this research is descriptive qualitative with data collection through observation and interviews with owners and craftsmen. The research results show that implementing the STP strategy is able to increase the attractiveness of Dinoyo ceramic products among tourists and local consumers who appreciate cultural and aesthetic values. However, the results also show that the implementation of digital marketing strategies still needs to be improved to reach a wider audience range. By understanding market needs and strengthening product positions, this ceramic craft MSME has the potential to become a sustainable local cultural and economic icon in Malang City.
Peran Aksiologi Sains terhadap Kehidupan Sehari-hari Dynda Prista; Muhammad Nashirul Haq; Agung Winarno
Jurnal bintang manajemen Vol. 3 No. 3 (2025): September : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i4.3439

Abstract

Science axiom is a branch of philosophy that discusses ethical, aesthetic, and moral values in science, as well as their role in human life. This research aims to examine the role of science axioms in daily life, especially in directing the wise and responsible use of science. This study uses the Systematic Literature Review (SLR) method to analyze literature related to the role of science axioms in education, technology, health, and environmental aspects. The results of the study show that science axioms not only function as an ethical framework in technological and scientific innovation, but also serve as a guide in decision-making based on moral values. In education, the axioms of science help instill a critical and ethical mindset; in the field of technology, it sets limits in the use of new innovations; In the health sector, axiology is a guideline in ethical medical decision-making, while in environmental contexts, it promotes sustainability and intergenerational justice. Thus, the axiom of science ensures that the development of science is always directed towards human welfare and environmental sustainability.
Survival Strategy Through Segmenting, Targeting, Positioning Approach: A Study On Warung Lucau Angkringan in Facing Market Competition Dynda Prista; Nur Afika Fitriani; Satrio Ahmadtul Firdaus Romadhoni; Nazwan Suharsono; Sudarmiatin Sudarmiatin
Global Leadership Organizational Research in Management Vol. 3 No. 2 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i2.2585

Abstract

This study aims to analyze the survival strategy applied by Warung Lucau Angkringan, a Micro, Small, and Medium Enterprise (MSME) in the culinary sector in Banyuwangi, in the face of increasing intensity of market competition. Carrying the concept of angkringan based on Osing local culture, Lucau Angkringan offers differentiation through signature dishes such as Sambal Lucau and Ayam Kesrut Lucau. However, limitations in marketing strategy, unclear market segmentation, and competition with large-scale restaurants are the main obstacles in developing its business. Through the Segmenting, Targeting, and Positioning (STP) approach, this research shows that Lucau Angkringan can identify and segment the market more effectively, and focus its marketing strategy on local consumers and tourists seeking authentic culinary experiences. In addition, innovations in digital marketing and efficient operational management are needed to improve competitiveness and expand market reach. The results of this study indicate that the proper implementation of STP strategies, accompanied by the optimization of digital marketing, can support the sustainability and growth of Warung Lucau Angkringan amidst the competitive culinary industry.
Analysis Of Fomo Lifestyle and Consumer Behavior Of Gen Z Students Towards Viral Goods Dewi Sinta Puspitasari; Dynda Prista; Sudarmiatain Sudarmiatain
Trending: Jurnal Manajemen dan Ekonomi Vol. 3 No. 2 (2025): Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v3i2.4051

Abstract

The phenomenon of Fear of Missing Out (FoMo) has become more prevalent with the increasing use of social media among students. FoMo can drive individuals to follow the latest trends, including purchasing viral items. This study aims to analyze the influence of FoMo lifestyle on students' purchasing decisions of viral products in Malang City. The research uses a qualitative approach with case study interviews. The results show that FoMo lifestyle has a strong influence on purchasing decisions of viral products. The main factors affecting these decisions include social pressure, exposure to social media content, and the desire for social validation. Additionally, it was found that students with a higher level of FoMo tend to make impulsive purchases and give less consideration to the functional aspects of the items they buy.
Co-Authors Abdullah As Shoib Ayu Putriana Dewi Dewi Sinta Puspitasari Fajar Dio Wahyu Muhammad Nashirul Haq Nazwan Suharsono Nur Afika Fitriani Satrio Ahmadtul Firdaus Romadhoni Sudarmiatain Sudarmiatain Sudarmiatin