Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Riset Inovasi Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Feoniy Amanda Putri
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Strategi Digital Marketing dalam Meningkatkan Daya Saing Terhadap UMKM di Era Globalisasi Feoniy Amanda Putri; Munawaroh Munawaroh
Jurnal Manajemen Riset Inovasi Vol. 3 No. 1 (2025): Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v3i1.3452

Abstract

In the era of globalization, Micro, Small, and Medium Enterprises (MSMEs) face increasingly complex challenges, especially in maintaining competitiveness in local and global markets. Digital marketing is one of the key strategies that can help MSMEs take advantage of technological developments to expand market reach, increase interaction with customers, and create a competitive advantage. This study aims to analyze the importance of implementing digital marketing strategies for MSMEs in increasing their competitiveness. The method used involves literature studies and case studies on MSMEs that have successfully implemented digital marketing strategies. The results of the study show that digital marketing strategies, such as the use of social media, search engine optimization (SEO), and data-driven marketing, are able to increase brand visibility, operational efficiency, and customer loyalty. Thus, digital marketing is not only a promotional tool, but also as an innovative solution to support the growth of MSMEs in the digital era. The adoption of this strategy requires adequate knowledge, skills, and technological adaptation so that MSMEs can survive and thrive in the midst of global competition.
Analisis Kepuasan Pengguna Produk Laptop Asus Dikalangan Mahasiswa Mustika Via Baharsah; Feoniy Amanda putri; Syamsul Hidayat
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.817

Abstract

This research aims to determine the effect of price and product quality on consumer loyalty through consumer satisfaction with Asus Laptop products. This research was conducted at Bina Bangsa University, with a sample size of one hundred and eighteen respondents where sampling used a survey method. From the results of the analysis, it was found that price had a positive influence on consumer loyalty. This can be positive because Asus laptops are one of the products most in demand by consumers, especially Asus laptops.
Co-Authors Munawaroh - Mustika Via Baharsah Syamsul Hidayat