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All Journal Jurnal Pengabdian Kepada Masyarakat MAKARDHI Jurnal Manajemen Riset Inovasi
Hendro Soejadi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Studi Kelayakan Operasional untuk Pendirian Resort di Kawasan Terpencil Avira Agamila; Hendro Soejadi; Mochamad Thariq Yafi Soejadi; Budi setiawan; Murhadi Murhadi
Jurnal Manajemen Riset Inovasi Vol. 3 No. 1 (2025): Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v3i1.3454

Abstract

Establishing a resort in a remote area holds significant potential for tourism development but requires in-depth evaluation of its operational feasibility. This study aims to assess the operational feasibility of establishing a resort in a remote area by considering economic, social, environmental, and infrastructure aspects. The research employs both quantitative and qualitative descriptive analysis methods, with data collected through interviews, field surveys, and literature review. The findings indicate that although there are considerable challenges regarding accessibility and infrastructure, the potential economic benefits from tourism and local development support the operational feasibility of the resort, provided there is policy support and investment in the development of essential infrastructure.
Penguatan Kapasitas UMKM Kuliner Melalui Teknologi Retort dan Pemasaran Digital: Strategi Pemberdayaan Desa Wisata Mulyaharja Menuju Pariwisata Kuliner Berkelanjutan Wawan Irawan Saputra; Hendro Soejadi; Mochamad Thariq Yafi Soejadi; Art Dito Pangestu; Suci Sandi Wachyuni; Marya Yenny; Galuh Setyani Putri
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 2 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i2.2158

Abstract

Mulyaharja Tourism Village in Bogor has strong potential to be developed as a local culinary tourism destination due to its rich organic food resources and traditional products, such as instant nasi liwet, banana blossom pepes, bottled chili paste, cassava chips, and herbal beverages. However, these products face challenges related to shelf life, hygiene standards, branding, and marketing. Local gastronomy is vital for strengthening destination identity, yet it requires packaging innovations and modern promotional strategies.This community service program was designed to enhance the competitiveness of local culinary products through the introduction of retort packaging technology and digital marketing training. Retort technology extends product shelf life without preservatives while maintaining flavor and nutrition. At the same time, digital marketing aligned with Marketing 4.0 enables direct consumer interaction and strengthens MSME branding.The results show that participants improved their understanding of modern packaging and gained practical skills in using social media for product promotion. This program demonstrates that the integration of food technology and digital marketing can empower rural communities, enhance culinary competitiveness, and support Mulyaharja’s development as a sustainable culinary tourism destination
Co-Authors Art Dito Pangestu Avira Agamila Budi Setiawan Galuh Setyani Putri Marya Yenny Mochamad Thariq Yafi Soejadi Murhadi Murhadi Suci Sandi Wachyuni Wawan Irawan Saputra