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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Jurnal Bahasa Daerah Indonesia
Choiri, Aditya Rafiqul
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Arts Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Analisis Pengaruh Media Sosial dalam Meningkatkan Engagement Pelanggan pada Perusahaan Trustmedis Choiri, Aditya Rafiqul; Reiga Ritomiea Ariescy
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 5 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i5.24964

Abstract

This research aims to examine the impact of social media in enhancing customer engagement at Trustmedis. Trustmedis is a leading Software-as-a-Service (SaaS) company that provides cloud-based digital solutions to support healthcare facilities in Indonesia, including pharmacies, clinics, community health centers, and hospitals, through the use of technology. Instagram is a popular marketing platform, especially for sales, advertising, branding, and services. The research employs a qualitative approach with a literature review method to investigate the influence of social media marketing on increasing customer engagement at Trustmedis. The researcher also utilizes industry reports as supplementary data. In this case, primary data collection was conducted through observation during an internship under the Merdeka Belajar Kampus Merdeka (MBKM) program. The study concludes that the effectiveness of social media has a significant impact on increasing engagement. If the application of social media improves, the engagement between the company and its customers automatically increases.
Pengaruh Penggunaan Bahasa Indonesia Yang Baik Dan Benar Terhadap Kinerja Pemasaran Dalam Media Sosial Instagram, Tiktok, Dan Facebook Prasetya, Dewangga Jana; Saputra, Dimas Ilham; Choiri, Aditya Rafiqul; Devalea, Lazuardi Ghaly; Agustine, Maria Sherena; Anggraini, Natalia Desy
Jurnal Bahasa Daerah Indonesia Vol. 1 No. 3 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbdi.v1i3.2682

Abstract

Pada era digital saat ini media sosial memiliki peran penting dalam pelaksanaan kegiatan pemasaran. Penelitian ini bertujuan untuk mengkaji pengaruh penggunaan Bahasa Indonesia yang baik dan benar terhadap kinerja pemasaran di media sosial Instagram, TikTok, dan Facebook. Metode penelitian yang digunakan dalam penelitian ini adalah penelitian deskriptif dengan mengumpulkan informasi melalui survey yang dilakukan secara online terhadap pengguna media sosial yang aktif di ketiga platform tersebut dengan melibatkan analisis konten terhadap postingan yang menggunakan bahasa Indonesia yang baik dan benar serta pengukuran parameter seperti jumlah like, komentar, dan share. Temuan penelitian ini mengindikasikan bahwa penggunaan bahasa Indonesia yang baik dan benar tidak dapat meningkatkan kedekatan dan resonansi antara merek dan audiens. penggunaan Bahasa Indonesia yang baik dan benar kurang memiliki dampak signifikan terhadap efektivitas komunikasi pemasaran, peningkatan interaksi dengan konsumen, dan tingkat kepercayaan serta kredibilitas merek. penelitian ini memberikan panduan kepada praktisi pemasaran agar memanfaatkan bahasa Indonesia yang tidak baku (gaul) ketika memasarkan produk di media sosial untuk mencapai tujuan pemasaran. Penelitian ini juga memberikan wawasan tambahan tentang dinamika komunikasi dalam konteks pemasaran digital dan penggunaan bahasa dalam menyampaikan pesan kepada khalayak yang lebih luas.
Analisis Pengaruh Media Sosial dalam Meningkatkan Engagement Pelanggan pada Perusahaan Trustmedis Choiri, Aditya Rafiqul; Reiga Ritomiea Ariescy
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 5 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i5.24964

Abstract

This research aims to examine the impact of social media in enhancing customer engagement at Trustmedis. Trustmedis is a leading Software-as-a-Service (SaaS) company that provides cloud-based digital solutions to support healthcare facilities in Indonesia, including pharmacies, clinics, community health centers, and hospitals, through the use of technology. Instagram is a popular marketing platform, especially for sales, advertising, branding, and services. The research employs a qualitative approach with a literature review method to investigate the influence of social media marketing on increasing customer engagement at Trustmedis. The researcher also utilizes industry reports as supplementary data. In this case, primary data collection was conducted through observation during an internship under the Merdeka Belajar Kampus Merdeka (MBKM) program. The study concludes that the effectiveness of social media has a significant impact on increasing engagement. If the application of social media improves, the engagement between the company and its customers automatically increases.
Co-Authors Agustine, Maria Sherena Anggraini, Natalia Desy Devalea, Lazuardi Ghaly Prasetya, Dewangga Jana Reiga Ritomiea Ariescy Saputra, Dimas Ilham