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All Journal Jurnal Ilmiah Mahasiswa Ekonomi Manajemen TIJAB (The International Journal of Applied Business) Jurnal MEBIS (Manajemen dan Bisnis) Journal of Economics, Business, and Government Challenges Jurnal Sains Manajemen dan Bisnis Indonesia Management Studies and Entrepreneurship Journal (MSEJ) MEDIA MANAJEMEN JASA Nusantara Science and Technology Proceedings KARYA: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Business Analytics (IJBA) Jurnal Abdimas Indonesia IIJSE Seminar Nasional Pariwisata dan Kewirausahaan (SNPK)
Ariescy, Reiga Ritomiea
Departement Of Management, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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Determinant Analysis Of Consumer Buying In Semolowaru Surabaya PKL Center Amriel, Egan Evanzha Yudha; Denhas, Kiki Nuriska; Ariescy, Reiga Ritomiea
Jurnal Sains Manajemen dan Bisnis Indonesia Vol 9, No 2 (2019): Jurnal Sains Manajemen Dan Bisnis Indonesia
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (134.923 KB) | DOI: 10.32528/jsmbi.v9i2.2820

Abstract

The form of attention of Surabaya city government to manage PKL or street merchant (Pedagang Kaki Lima) is to provide a culinary tourism center so that the PKL can sell orderly and many people will be interested to come to the PKL center. If we look at the current phenomenon, many of PKL culinary centers are few visitors so that some of the tenants are finally closed, this is unfortunate if the government Surabaya already spent a lot of funds to build the PKL center. The purpose of this research is to explore the interest of buying consumers because of the least visitors to the Semolowaru PKL center in Surabaya so that researchers can determine the marketing strategy that can be done at Semolowaru PKL center so many visitors and give more revenue for PKL. This research is a qualitative study with the Phenomenology model. Phenomenology seeks to uncover, learn and understand a phenomenon along with the distinctive and unique context experienced by the individual to the individual's "belief" level. Research informant is all parties who know the dynamics of the Semolowaru PKL center, they are Semolowaru PKL center management, Semolowaru PKL merchants and Semolowaru PKL visitors. Collection of data on this study using interview methods. 
Satisfaction and Loyalty of Honda Motorcycle Consumers in Jember Reiga Ritomiea Ariescy
Journal of Economics, Business, and Government Challenges Vol 1 No 2 (2018): Journal of Economics, Business, and Government Challenges
Publisher : Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v1i2.19

Abstract

This research aims to analyze the effect of price and product quality on satisfaction and loyalty of Honda motorcycle customers in Jember. The research design is confirmatory research. The research population is all customers of Honda motorcycles in Jember, and then researcher take 114 sample. Researcher take respondents used non-probability sampling techniques with purposive sampling approach. Analysis tool used Structural Equation Modeling (SEM). The results of this research prove that product quality has a significant effect on customer loyalty. Product quality also has a significant effect on customer loyalty. Price does not effect on customer satisfaction, but price has a significant effect on customer loyalty. Customer satisfaction has a significant effect on customer loyalty.
INOVASI PEMASARAN PRODUK UMKM DALAM MENINGKATKAN DAYA SAING Reiga Ritomiea Ariescy; Alfiandi Imam Mawardi; Endang Sholihatin; Invony Dwi Aprilisanda
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 2 (2021): Mei
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i2.17276

Abstract

Globalisasi pasar berimplikasi pada pelaku UMKM yang harus bersaing dalam pemasaran produk. Perkembangan teknologi yang diintegrasikan dengan perdagangan bergerak begitu pesat sehingga melahirkan revolusi industri 4.0. Persoalannya adalah pelaku UMKM masih mengandalkan cara konvensional untuk menjalankan bisnis. Apabila pelaku UMKM tidak mau berinovasi maka akan terdisrupsi. Tujuan penelitian adalah mendeskripsikan kondisi eksisting pemasaran produk UMKM di Kota Batu dan Kota Malang, dan menyusun rancangan inovasi pemasaran produk UMKM dalam meningkatkan daya saing. Informan pada penelitian ini adalah pelaku usaha kecil mikro dan menengah atau UMKM di Kota Malang dan Kota Batu. Penelitian ini menggunakan pendekatan kualitatif. Pemeriksaaan keabsahan data menggunakan teknik triangulasi sumber data, selanjutnya analisis dilakukan melalui reduksi data, penyajian data, serta penarikan kesimpulan. Hasil penelitian menunjukkan kondisi eksisting pada UMKM aktivitas inovasi dan pemasaran tanpa perencanaan sebelumnya. Proses pemasaran UMKM dilakukan dengan cara yang sembarangan, tidak berurutan, dan tidak terstruktur.  Hambatan dalam proses inovasi pada pelaku UMKM antara lain kurangnya waktu, keterbatasan pengetahuan strategi pemasaran, distribusi, kurangnya pengetahuan multidisiplin, dan  keuangan yang terbatas. UMKM harus secara aktif didukung oleh perantara seperti lembaga publik, dalam mengadopsi praktik inovasi terbuka, seperti mendeteksi calon mitra dan sumber eksternal untuk inovasi, membuat jaringan perusahaan, atau membangun dan mengelola usaha berbasis online.
Literature Review: Environmental Awareness and Pro-Environmental Behavior Wiwik Handayani; Reiga Ritomiea Ariescy; Felia Ananda Cahya; Salsabila Islami Yusnindi; Desy Ari Sulistyo
Nusantara Science and Technology Proceedings 5th International Seminar of Research Month 2020
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2021.0925

Abstract

The purpose of this literature review is to review and explore the results of previous research and other literature related to environmental awareness and pro-environmental behavior. The research method used is a literature review. This study presents antecedents of Environmental awareness. Environmental awareness is very important to realize environmental protection behavior. The results of previous research indicate that environmental awareness has a significant role in building pro-environmental behavior. Someone will protect the environment if he realizes that the environment around him needs to be protected. Environmental awareness has a positive correlation with pro-environmental behavior. If someone has high environmental awareness, the pro-environmental behavior will also be higher.
Literature Review: Green Satisfaction Wiwik Handayani; Reiga Ritomiea Ariescy; Hendro Widjanarko; Felia Ananda Cahya; Salsabila Islami Yusnindi; Roudlotul Badi’ah
Nusantara Science and Technology Proceedings International Seminar of Research Month 2021
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2022.2411

Abstract

The purpose of this literature review is to review and explore the results of previous studies and other literature related to green satisfaction. The research method used is a literature review. Green satisfaction indicates that people are pleased with the environmental conditions around their homes. The results of the previous studies indicate that environmental cleanliness has a significant role in building green satisfaction. To maintain green satisfaction, the community needs to help each other to keep the environment clean. A clean environment also has a good impact on health. If the environment is a slum, the worst possibility that will happen is the relocation of residents by some people towards a better place to live. In this case, green satisfaction will reappear and increase if the new location is healthy and clean. People are even willing to pay more to get the satisfaction of being in a clean environment.
Analisa Engagement Rate Di Instagram : Fenomena Like Dan Komentar Egan Evanzha Yudha Amriel; Reiga Ritomiea Ariescy
MEDIA MANAJEMEN JASA Vol 9, No 2 (2021): MEDIA MANAJEMEN JASA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 jAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/mmj.v9i2.5555

Abstract

ABSTRAKSosial media tidak hanya digunakan dalam bersosialisasi namun sebagai media pemasaran yang dilakukan oleh para pelaku UMKM salah satunya menggunakan Instagram. Namun pelaku UMKM tidak cukup hanya menampilkan foto produk tetapi juga harus memperhatikan aspek engagement rate sehingga apa yang ditampilkan di Instagram sering nampak oleh followers. Nagesushi merupakan salah satu merek yang menggunakan Instagram sebagai media pemasaran. Dengan banyaknya follower sejumlah 17 ribu lebih harapannya memiliki engagement yang tinggi pada setiap postingannya. Namun permalasahannya adalah jumlah like dan komentar tidak begitu tinggi. Penelitian ini bertujuan untuk menemukan fenomena like dan comment sehingga memiliki pengaruh rendah tingginya pada engagement rate dari suatu akun, sehingga pelaku UMKM dapat melakukan cara pemasaran yang efektif melalui Instagram dan mendapatkan engagement rate  yang tinggi. Responden merupakan follower Nagesushi yang aktif dalam menggunakan Instagram dimana mereka setiap hari bisa menghabiskan dua sampai lima kali bahkan lebih untuk membuka aplikasi Instagram baik mereka hanya sekedar melihat beranda, IG story, maupun posting konten foto atau video. Berdasarkan hasil dari responden, kebanyakan responden  sering melihat postingan Nagesushi di beranda mereka, namun mereka tidak selalu memberikan like dan komentar. Alasan Responden memberikan like karena mereka menyukai konten yang diposting dan salah satu bentuk mendukung pelaku UMKM (Nagesushi). Terkait dengan komentar, mereka lebih banyak yang tidak pernah memberikan komentar. Responden yang pernah memberikan komentar ada responden yang menyukai konten dan bertanya terkait produk maupun harga.Kata kunci: Instagram; engagement rate; digital marketing ABSTRACTSocial media is not only used in socializing but as a marketing channel by SME which is using Instagram. However, it is not enough for SME to only display product photos but also have to pay attention to the engagement rate aspect so that what is displayed on Instagram is often seen by followers. Nagesushi is a brand that uses Instagram as a marketing channel. With more than 17 thousand followers, It hopes to have high engagement on each post. But the problem is the number of likes and comments is not high enough. This study aims to find the phenomenon of likes and comments so that they have influence on the engagement rate of an account. Respondents are Nagesushi followers who are active in using Instagram where they can spend 2-5 times or more every day to open the Instagram application, whether they are just looking at the homepage, IG story, or posting photo or video content. Based on the results of respondents, most respondents often see Nagesushi's posts on their homepage, but they do not always give likes and comments. Respondent's reason gave 'likes' because they liked the content and support SME (Nagesushi) as a follower. Regarding comments, most of them never comment. Respondents who gave 'comment' are respondents who like the content and ask questions about products and prices. Keywords: Instagram, Engagement Rate, Digital Marketing
IMPLEMENTASI DIGITAL MARKETING SEBAGAI SARANA PEMASARAN UMKM DI KELURAHAN WONOREJO KECAMATAN TEGALSARI KOTA SURABAYA Mochammad Raihanditya Ramadhan; Cantika Eva Dialoka; Reiga Ritomiea Ariescy
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1 (2022): KARYA: Jurnal Pengabdian kepada Masyarakat
Publisher : FKIP Universitas Samawa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Permasalahan yang sering terjadi pada daerah perkotaan yaitu persaingan dalam bisnis dan pemasaran yang dilakukan UMKM kurang menarik. Pada daerah perkotaan sangat banyak pelaku UMKM tetapi tidak banyak yang bisa melakukan pemasaran dalam digital. Sedangkan, kegiatan Digital Marketing merupakan sebuah kegiatan dengan melakukan praktik secara langsung dari pembuatan logo, foto produk, promosi di marketplace yang dapat memberikan dampak positif bagi keberlangsungan masyarakat, selain itu permasalahan yang dihadapi masyarakat perkotaan yaitu kurangnya ide kreatif dalam pemasaran produk. Digital Marketing merupakan solusi bagi masyarakat pelaku UMKM untuk melakukan kegiatan pemasaran digital meskipun terkendala dalam penggunaan aplikasi editing dan sosial media, keterbatasan dalam mengaplikasikan media digital tidak membuat pelaku UMKM putus ada dalam penjualan. Pelaku UMKM juga bisa melakukan pemasaran melalui status WhatsApp yang menurut mereka sangat mudah untuk diterapkan dan mudah untuk berkomunikasi. Digital Marketing merupakan sebuah bentuk kegiatan pemasaran produk di media sosial dengan menggunakan banyaknya aplikasi yang telah tersedia di Internet untuk berkembang, Digital marketing juga dapat memberikan pengetahuan untuk menjangkau target pemasaran secara luas sehingga kegiatan tersebut dapat memanfaatkan Aplikasi digital atau media sosial menjadi media pemasaran produk pelaku UMKM untuk berkembang.
Innovative Response Cultural Fashion SMEs Towards Sustainable Business Dewi Deniaty Sholihah; M. Ilham Naufal; Reiga Ritomiea Ariescy
TIJAB (The International Journal of Applied Business) Vol. 7 No. 1 (2023): APRIL 2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v7.I1.2023.42210

Abstract

Background: Research aims to identify the critical challenges and marketing strategies faced by cultural fashion SMEs and how they adapt to global changes to sustainable businesses. This research is descriptive qualitative. The data collection technique of this research used the interview method. The selection of informants in this study used a non-probability sampling method with a snowball sampling approach. Objective : This study aims to review the strengths and weaknesses, opportunities and threats based on information obtained from 7 informants Such as crafters, local communities, entrepreneur Udeng Pacul Gowang and representatives of the Sidoarjo Regency Education and Culture Office Method : The strategic factors of Udeng Pacul Gowang obtained are entered in the form of Internal Strategic Factors Analysis Summary (IFAS) and External Factor Analysis Strategic (EFAS) tables, where each factor of the company's strategy is weighted. Giving internal and external weights is based on the calculation of the category value of the assessment of each strategic factor, from here it is seen which one has the greatest influence and the smallest influence to provide an assessment. Next, the researchers matched internal strengths and weaknesses with external opportunities and threats based on the information obtained at the input stage. The analytical tools used in this study are the IE matrix (internal-external), the SWOT Quadrant Matrix, and the SWOT Matrix SWOT Analysis is able to identify the potential and barriers of the cultural fashion industry. Result : Innovative responses by SMEs in the cultural fashion industry are crucial for achieving sustainable business practices. The result of this study found that SMEs can use a range of strategies, including engaging in social and environmental responsibility practices, developing innovative products, and utilizing digital technologies to reach broader markets. Collaboration between SMEs, government, and other stakeholders is also important in developing sustainable business practices. These efforts can lead to positive outcomes, such as improved financial performance, enhanced social and environmental impacts, and increased competitiveness in the global market. Conclusion : (SMEs) play a crucial role in the socioeconomic development of a country. They create job opportunities, empower women, expand rural livelihoods, reduce poverty, contribute to GDP, develop businesses, and enhance entrepreneurial institutions. Among these SMEs are those in the creative industry of cultural fashion, such as Udeng Pacul Gowang products, which have global competitiveness. Udeng Pacul Gowang, made from batik cloth, is a product of state identity that can be used for cultural diplomacy. The development of this business potential requires the support of the government, the private sector, academics, and practitioners. The government can open up opportunities for UKM Udeng Pacul Gowang through policy regulations, while academics and practitioners can collaborate to conduct research and innovation for sustainable business continuity. The younger generation can also practice directly in understanding the business and culture of Udeng Pacul Gowang to regenerate craftsmen. The Sidoarjo Regency government's current support for local culture-based products requires evaluation and follow-up to provide capital grants, soft skills training, and appropriate technology for the digital era's challenges. Keywords: marketing strategy; cultural fashion; smes; sustainable business
PENGARUH IKLAN HIJAU DAN KESADARAN LINGKUNGAN TERHADAP MINAT BELI DAN KEPUTUSAN PEMBELIAN AIR MINERAL MEREK ADES DI KABUPATEN JEMBER Reiga Ritomiea Ariescy; Egan Evanzha Yudha Amriel; Reivica Anindita R. I
Jurnal Mebis Vol. 4 No. 2 (2019): December 2019
Publisher : Jurnal Mebis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisa pengaruh iklan hijau dan kesadaranlingkungan terhadap terhadap minat beli serta keputusan pembelian air minum dalam kemasanmerek Ades di Kabupaten Jember. Jenis penelitian adalah deskriptif kuantitatif dengan desainpenelitian eksplanatori. Populasi penelitian adalah seluruh konsumen air minum dalam kemasanmerek Ades di Kabupaten Jember. Jumlah sampel penelitian ini adalah 100 responden. Sampeltersebt diambil menggunakan teknik purposive accidental sampling. Intrumen yang digunakanadalah kuesioner berskala likert. Alat analisis menggunakan Partial Least Square (PLS). Hasilpenelitian menunjukkan bahwa iklan hijau berpengaruh positif dan signifikan terhadap minatbeli, namun iklan hijau tidak berpengaruh terhadap keputusan pembelian. Kesadaran lingkungantidak berpengaruh terhadap minat beli, namun kesadaran lingkungan berpengaruh positif dansignifikan terhadap keputusan konsumen untuk melakukan pembelian. Minat beli signifikandalam memediasi pengaruh iklan hijau terhadap keputusan pembelian, namun minat beli belummampu memediasi pengaruh kesadaran lingkungan terhadap keputusan pembelian.
Pengembangan Digitalisasi Marketing Usaha UMKM Untuk Meningkatkan Mengembangkan UMKM Masyarakat Iqbal Anaqi; Dzikri Kurniawan; Tiara Putri Marcela; Devi Claudia Vanessa Jorger; Prima Nasrul Aziz; Nur Suranti Madu Sukmah; Reiga Ritomiea Ariescy
jurnal ABDIMAS Indonesia Vol. 1 No. 2 (2023): Juni: Jurnal ABDIMAS Indonesia
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jurai.v1i2.112

Abstract

Micro, Small Enterprises, dUMKM) play an important role in the community's economy, especially in creating jobs and driving economic growth. However, MSMEs often face challenges in dealing with increasingly fierce competition and changes in market trends. In the digital era that continues to develop, the development of digitalization of MSME businesses has become an urgent need to increase their competitiveness. The development of digitalization of MSME businesses opens up great opportunities for business growth and development. By using digital technology and online platforms, MSMEs can expand their market reach and reach potential consumers in various regions. Through digital marketing, MSMEs can promote their products or services more efficiently than traditional methods. In addition, by leveraging digital data and analytics, MSMEs can better understand consumer behavior and optimize their marketing strategies. However, the development of digitalization of MSME businesses also faces several challenges. One of them is limited access and understanding of digital technology. Many SMEs do not have sufficient knowledge or resources to utilize technology effectively. In addition, data security and privacy are important concerns for MSMEs in adopting digitization. MSMEs also have to face increasing competition from large companies that have greater resources to invest in digital technology.
Co-Authors Ahmad Riki Baihaqi Yusuf Alfiandi Imam Mawardi Amriel, Egan Evanzha Yudha Arief Budiman Badi'ah, Roudlotul Cantika Eva Dialoka Denhas, Kiki Nuriska Desy Ari Sulistyo Devi Claudia Vanessa Jorger Dhani Arta Nugraha Dzikri Kurniawan Endang Sholihatin Felia Ananda Cahya Felia Ananda Cahya Hendro Widjanarko Intan Sri Lestari Invony Dwi Aprilisanda Iqbal Anaqi Laksamana Aditya Hanif Rabbani M. Ilham Naufal Mochammad Raihanditya Ramadhan Muhammad Syafiqus Sauqy Nur Suranti Madu Sukmah Prima Nasrul Aziz Reivica Anindita R. I Rizky Dermawan Salma Dea Nabilla Salsabila Islami Yusnindi Salsabila Islami Yusnindi Sholihah, Dewi Deniaty Siti Aminah Siti Nur Laras Ati Supriyono Supriyono Tiara Putri Marcela Wiwik Handayani