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Reiga Ritomiea Ariescy
Departement Of Management, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
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Determinant Analysis Of Consumer Buying In Semolowaru Surabaya PKL Center Amriel, Egan Evanzha Yudha; Denhas, Kiki Nuriska; Ariescy, Reiga Ritomiea
Jurnal Sains Manajemen dan Bisnis Indonesia Vol 9, No 2 (2019): Jurnal Sains Manajemen Dan Bisnis Indonesia
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (134.923 KB) | DOI: 10.32528/jsmbi.v9i2.2820

Abstract

The form of attention of Surabaya city government to manage PKL or street merchant (Pedagang Kaki Lima) is to provide a culinary tourism center so that the PKL can sell orderly and many people will be interested to come to the PKL center. If we look at the current phenomenon, many of PKL culinary centers are few visitors so that some of the tenants are finally closed, this is unfortunate if the government Surabaya already spent a lot of funds to build the PKL center. The purpose of this research is to explore the interest of buying consumers because of the least visitors to the Semolowaru PKL center in Surabaya so that researchers can determine the marketing strategy that can be done at Semolowaru PKL center so many visitors and give more revenue for PKL. This research is a qualitative study with the Phenomenology model. Phenomenology seeks to uncover, learn and understand a phenomenon along with the distinctive and unique context experienced by the individual to the individual's "belief" level. Research informant is all parties who know the dynamics of the Semolowaru PKL center, they are Semolowaru PKL center management, Semolowaru PKL merchants and Semolowaru PKL visitors. Collection of data on this study using interview methods. 
Determinants of Consumer Purchase Decisions with Price and Personal Factors as Control Variables Abrori, Imam; Ariescy, Reiga Ritomiea
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 11 No. 2 (2021): September 2021
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Research on the factors that influence consumer decisions to buy goods at Indomaret campus area, Jember. The purpose of this study is to analyze the effect of store layout and interior display on purchasing decisions. The number of samples used in this study was 50 people with purposive sampling and quota sampling techniques. The data collection method used in this study used a questionnaire. The analysis used includes data instrument test (validity test and reliability test), multiple linear regression analysis. From the results of data analysis, it can be seen that store layout has a positive effect on consumer decisions to make purchases at Indomaret. Meanwhile, the Interior display has no effect on consumer purchasing decisions at Indomaret. This shows that consumers do not pay much attention to the things contained in the interior display, such as store design according to the day of celebration, provision of baskets, and advertisements in the store. After entering the control variables, namely price variables, and personal factors, the test results both show that store layout and interior display have no effect on consumer decisions to make purchases at Indomaret.
PENGARUH IKLAN HIJAU DAN KESADARAN LINGKUNGAN TERHADAP MINAT BELI DAN KEPUTUSAN PEMBELIAN AIR MINERAL MEREK ADES DI KABUPATEN JEMBER Reiga Ritomiea Ariescy; Egan Evanzha Yudha Amriel; Reivica Anindita
Jurnal MEBIS (Manajemen dan Bisnis) Vol 4 No 2 (2019): Desember 2019
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v4i2.64

Abstract

Penelitian ini bertujuan untuk menganalisa pengaruh iklan hijau dan kesadaran lingkungan terhadap terhadap minat beli serta keputusan pembelian air minum dalam kemasan merek Ades di Kabupaten Jember. Jenis penelitian adalah deskriptif kuantitatif dengan desain penelitian eksplanatori. Populasi penelitian adalah seluruh konsumen air minum dalam kemasan merek Ades di Kabupaten Jember. Jumlah sampel penelitian ini adalah 100 responden. Sampel tersebt diambil menggunakan teknik purposive accidental sampling. Intrumen yang digunakan adalah kuesioner berskala likert. Alat analisis menggunakan Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa iklan hijau berpengaruh positif dan signifikan terhadap minat beli, namun iklan hijau tidak berpengaruh terhadap keputusan pembelian. Kesadaran lingkungan tidak berpengaruh terhadap minat beli, namun kesadaran lingkungan berpengaruh positif dan signifikan terhadap keputusan konsumen untuk melakukan pembelian. Minat beli signifikan dalam memediasi pengaruh iklan hijau terhadap keputusan pembelian, namun minat beli belum mampu memediasi pengaruh kesadaran lingkungan terhadap keputusan pembelian.
Satisfaction and Loyalty of Honda Motorcycle Consumers in Jember Reiga Ritomiea Ariescy
Journal of Economics, Business, and Government Challenges Vol 1 No 2 (2018): Journal of Economics, Business, and Government Challenges
Publisher : Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v1i2.19

Abstract

This research aims to analyze the effect of price and product quality on satisfaction and loyalty of Honda motorcycle customers in Jember. The research design is confirmatory research. The research population is all customers of Honda motorcycles in Jember, and then researcher take 114 sample. Researcher take respondents used non-probability sampling techniques with purposive sampling approach. Analysis tool used Structural Equation Modeling (SEM). The results of this research prove that product quality has a significant effect on customer loyalty. Product quality also has a significant effect on customer loyalty. Price does not effect on customer satisfaction, but price has a significant effect on customer loyalty. Customer satisfaction has a significant effect on customer loyalty.
PEMANFAATAN KAOS JEMBERAN SEBAGAI CENDERAMATA DALAM MEMPERKENALKAN KEARIFAN LOKAL DAN PARIWISATA JEMBER Siti Husnul Hotimah; Reiga Ritomiea Ariescy
UNEJ e-Proceeding Dinamika Global: Rebranding Keunggulan Kompetitif Berbasis Kearifan Lokal
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Local wisdoms is part of the culture of a society that can not be separated from the language of the community itself. Local wisdoms is usually inherited from generation to generation through stories by word of mouth. Local wisdoms of an area can not be known away without telling anyone. Therefore, the government needs to introduce local wisdom of Jember region with a unique medium that can be embedded in the public mind or tourists. In this article the authors describe how the use of T-shirt as a souvenir Jemberan in introducing local wisdom Jember. Kaos Jemberan a shirt by pictures or words that represent the culture, customs or characteristic of Jember City. Kaos Jemberan through public and tourists can understand how the culture in Jember, how hallmark of Jember, Jember City uniqueness and various other things about the Jember City.
INOVASI PEMASARAN PRODUK UMKM DALAM MENINGKATKAN DAYA SAING Reiga Ritomiea Ariescy; Alfiandi Imam Mawardi; Endang Sholihatin; Invony Dwi Aprilisanda
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 2 (2021): Mei
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i2.17276

Abstract

Globalisasi pasar berimplikasi pada pelaku UMKM yang harus bersaing dalam pemasaran produk. Perkembangan teknologi yang diintegrasikan dengan perdagangan bergerak begitu pesat sehingga melahirkan revolusi industri 4.0. Persoalannya adalah pelaku UMKM masih mengandalkan cara konvensional untuk menjalankan bisnis. Apabila pelaku UMKM tidak mau berinovasi maka akan terdisrupsi. Tujuan penelitian adalah mendeskripsikan kondisi eksisting pemasaran produk UMKM di Kota Batu dan Kota Malang, dan menyusun rancangan inovasi pemasaran produk UMKM dalam meningkatkan daya saing. Informan pada penelitian ini adalah pelaku usaha kecil mikro dan menengah atau UMKM di Kota Malang dan Kota Batu. Penelitian ini menggunakan pendekatan kualitatif. Pemeriksaaan keabsahan data menggunakan teknik triangulasi sumber data, selanjutnya analisis dilakukan melalui reduksi data, penyajian data, serta penarikan kesimpulan. Hasil penelitian menunjukkan kondisi eksisting pada UMKM aktivitas inovasi dan pemasaran tanpa perencanaan sebelumnya. Proses pemasaran UMKM dilakukan dengan cara yang sembarangan, tidak berurutan, dan tidak terstruktur.  Hambatan dalam proses inovasi pada pelaku UMKM antara lain kurangnya waktu, keterbatasan pengetahuan strategi pemasaran, distribusi, kurangnya pengetahuan multidisiplin, dan  keuangan yang terbatas. UMKM harus secara aktif didukung oleh perantara seperti lembaga publik, dalam mengadopsi praktik inovasi terbuka, seperti mendeteksi calon mitra dan sumber eksternal untuk inovasi, membuat jaringan perusahaan, atau membangun dan mengelola usaha berbasis online.
Literature Review: Environmental Awareness and Pro-Environmental Behavior Wiwik Handayani; Reiga Ritomiea Ariescy; Felia Ananda Cahya; Salsabila Islami Yusnindi; Desy Ari Sulistyo
Nusantara Science and Technology Proceedings 5th International Seminar of Research Month 2020
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2021.0925

Abstract

The purpose of this literature review is to review and explore the results of previous research and other literature related to environmental awareness and pro-environmental behavior. The research method used is a literature review. This study presents antecedents of Environmental awareness. Environmental awareness is very important to realize environmental protection behavior. The results of previous research indicate that environmental awareness has a significant role in building pro-environmental behavior. Someone will protect the environment if he realizes that the environment around him needs to be protected. Environmental awareness has a positive correlation with pro-environmental behavior. If someone has high environmental awareness, the pro-environmental behavior will also be higher.
Literature Review: Green Satisfaction Wiwik Handayani; Reiga Ritomiea Ariescy; Hendro Widjanarko; Felia Ananda Cahya; Salsabila Islami Yusnindi; Roudlotul Badi’ah
Nusantara Science and Technology Proceedings International Seminar of Research Month 2021
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2022.2411

Abstract

The purpose of this literature review is to review and explore the results of previous studies and other literature related to green satisfaction. The research method used is a literature review. Green satisfaction indicates that people are pleased with the environmental conditions around their homes. The results of the previous studies indicate that environmental cleanliness has a significant role in building green satisfaction. To maintain green satisfaction, the community needs to help each other to keep the environment clean. A clean environment also has a good impact on health. If the environment is a slum, the worst possibility that will happen is the relocation of residents by some people towards a better place to live. In this case, green satisfaction will reappear and increase if the new location is healthy and clean. People are even willing to pay more to get the satisfaction of being in a clean environment.
Determinants of Consumer Purchase Decisions with Price and Personal Factors as Control Variables Imam Abrori; Reiga Ritomiea Ariescy
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 11 No. 2 (2021): September 2021
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v11i2.771

Abstract

Research on the factors that influence consumer decisions to buy goods at Indomaret campus area, Jember. The purpose of this study is to analyze the effect of store layout and interior display on purchasing decisions. The number of samples used in this study was 50 people with purposive sampling and quota sampling techniques. The data collection method used in this study used a questionnaire. The analysis used includes data instrument test (validity test and reliability test), multiple linear regression analysis. From the results of data analysis, it can be seen that store layout has a positive effect on consumer decisions to make purchases at Indomaret. Meanwhile, the Interior display has no effect on consumer purchasing decisions at Indomaret. This shows that consumers do not pay much attention to the things contained in the interior display, such as store design according to the day of celebration, provision of baskets, and advertisements in the store. After entering the control variables, namely price variables, and personal factors, the test results both show that store layout and interior display have no effect on consumer decisions to make purchases at Indomaret.
Determinant Analysis Of Consumer Buying In Semolowaru Surabaya PKL Center Egan Evanzha Yudha Amriel; Kiki Nuriska Denhas; Reiga Ritomiea Ariescy
Jurnal Sains Manajemen dan Bisnis Indonesia Vol 9, No 2 (2019): Jurnal Sains Manajemen Dan Bisnis Indonesia
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jsmbi.v9i2.2820

Abstract

The form of attention of Surabaya city government to manage PKL or street merchant (Pedagang Kaki Lima) is to provide a culinary tourism center so that the PKL can sell orderly and many people will be interested to come to the PKL center. If we look at the current phenomenon, many of PKL culinary centers are few visitors so that some of the tenants are finally closed, this is unfortunate if the government Surabaya already spent a lot of funds to build the PKL center. The purpose of this research is to explore the interest of buying consumers because of the least visitors to the Semolowaru PKL center in Surabaya so that researchers can determine the marketing strategy that can be done at Semolowaru PKL center so many visitors and give more revenue for PKL. This research is a qualitative study with the Phenomenology model. Phenomenology seeks to uncover, learn and understand a phenomenon along with the distinctive and unique context experienced by the individual to the individual's "belief" level. Research informant is all parties who know the dynamics of the Semolowaru PKL center, they are Semolowaru PKL center management, Semolowaru PKL merchants and Semolowaru PKL visitors. Collection of data on this study using interview methods. 
Co-Authors Abrori, Imam Ahmad Riki Baihaqi Yusuf Al Jonet, Arfad Syuqi Hikam Alfiandi Imam Mawardi Alifiah, Cipta Hening Aliyah, Siti Maslikhatun Amriel, Egan Evanzha Yudha Arief Budiman Atmaja, Yoga Surya Putra Badi'ah, Roudlotul Cantika Eva Dialoka Choiri, Aditya Rafiqul Denhas, Kiki Nuriska Desy Ari Sulistyo Devi Claudia Vanessa Jorger Devinta Nur Arumsari Dhani Arta Nugraha Dzikri Kurniawan Endang Sholihatin Febrianti, Rizkia Triannisa Febrianty, Ellinda Felia Ananda Cahya Felia Ananda Cahya Galuh Kinanti Hendro Widjanarko Intan Sri Lestari Invony Dwi Aprilisanda Iqbal Anaqi Jasmine Aszahra Kemala Putri, Shafira Salsabilla Kiki Nuriska Denhas Laksamana Aditya Hanif Rabbani Latifatul Ma’rifah M. Ilham Naufal Mawardi, Alfiandi Imam Mochammad Raihanditya Ramadhan Muhammad Raafid Albaihaqi Muhammad Syafiqus Sauqy Nur Fitriah Ramadhana Nur Septi, Shalsa Dela Nur Suranti Madu Sukmah Permana, Vocca Vocsillia Fanda Prima Nasrul Aziz Pudjoprastyono, Hery Reivica Anindita Reivica Anindita R. I Retno Nurul Solichah Reza Amalia Melindasari Ristiana, Ega Rifa Rizky Dermawan Rosita, Ucik Nelly Eka Salma Dea Nabilla Salsabila Islami Yusnindi Salsabila Islami Yusnindi Salsabila, Khalisha Sauqy, Muhammad Syafiqus Shinta Dwi Anggraini Sholihah, Dewi Deniaty Siti Aminah Siti Husnul Hotimah Siti Nur Laras Ati Sugeng Purwanto Sugita, Frida Marischa Ramadhanti SUPRIYONO Supriyono Supriyono Tiara Putri Marcela Wiwik Handayani