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All Journal Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Management Studies and Entrepreneurship Journal (MSEJ) KARYA: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Business Analytics (IJBA) Jurnal Abdimas Indonesia
Reiga Ritomiea Ariescy
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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INOVASI PEMASARAN PRODUK UMKM DALAM MENINGKATKAN DAYA SAING Reiga Ritomiea Ariescy; Alfiandi Imam Mawardi; Endang Sholihatin; Invony Dwi Aprilisanda
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 2 (2021): Mei
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i2.17276

Abstract

Globalisasi pasar berimplikasi pada pelaku UMKM yang harus bersaing dalam pemasaran produk. Perkembangan teknologi yang diintegrasikan dengan perdagangan bergerak begitu pesat sehingga melahirkan revolusi industri 4.0. Persoalannya adalah pelaku UMKM masih mengandalkan cara konvensional untuk menjalankan bisnis. Apabila pelaku UMKM tidak mau berinovasi maka akan terdisrupsi. Tujuan penelitian adalah mendeskripsikan kondisi eksisting pemasaran produk UMKM di Kota Batu dan Kota Malang, dan menyusun rancangan inovasi pemasaran produk UMKM dalam meningkatkan daya saing. Informan pada penelitian ini adalah pelaku usaha kecil mikro dan menengah atau UMKM di Kota Malang dan Kota Batu. Penelitian ini menggunakan pendekatan kualitatif. Pemeriksaaan keabsahan data menggunakan teknik triangulasi sumber data, selanjutnya analisis dilakukan melalui reduksi data, penyajian data, serta penarikan kesimpulan. Hasil penelitian menunjukkan kondisi eksisting pada UMKM aktivitas inovasi dan pemasaran tanpa perencanaan sebelumnya. Proses pemasaran UMKM dilakukan dengan cara yang sembarangan, tidak berurutan, dan tidak terstruktur.  Hambatan dalam proses inovasi pada pelaku UMKM antara lain kurangnya waktu, keterbatasan pengetahuan strategi pemasaran, distribusi, kurangnya pengetahuan multidisiplin, dan  keuangan yang terbatas. UMKM harus secara aktif didukung oleh perantara seperti lembaga publik, dalam mengadopsi praktik inovasi terbuka, seperti mendeteksi calon mitra dan sumber eksternal untuk inovasi, membuat jaringan perusahaan, atau membangun dan mengelola usaha berbasis online.
IMPLEMENTASI DIGITAL MARKETING SEBAGAI SARANA PEMASARAN UMKM DI KELURAHAN WONOREJO KECAMATAN TEGALSARI KOTA SURABAYA Mochammad Raihanditya Ramadhan; Cantika Eva Dialoka; Reiga Ritomiea Ariescy
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1 (2022): KARYA: Jurnal Pengabdian kepada Masyarakat
Publisher : FKIP Universitas Samawa

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Abstract

Permasalahan yang sering terjadi pada daerah perkotaan yaitu persaingan dalam bisnis dan pemasaran yang dilakukan UMKM kurang menarik. Pada daerah perkotaan sangat banyak pelaku UMKM tetapi tidak banyak yang bisa melakukan pemasaran dalam digital. Sedangkan, kegiatan Digital Marketing merupakan sebuah kegiatan dengan melakukan praktik secara langsung dari pembuatan logo, foto produk, promosi di marketplace yang dapat memberikan dampak positif bagi keberlangsungan masyarakat, selain itu permasalahan yang dihadapi masyarakat perkotaan yaitu kurangnya ide kreatif dalam pemasaran produk. Digital Marketing merupakan solusi bagi masyarakat pelaku UMKM untuk melakukan kegiatan pemasaran digital meskipun terkendala dalam penggunaan aplikasi editing dan sosial media, keterbatasan dalam mengaplikasikan media digital tidak membuat pelaku UMKM putus ada dalam penjualan. Pelaku UMKM juga bisa melakukan pemasaran melalui status WhatsApp yang menurut mereka sangat mudah untuk diterapkan dan mudah untuk berkomunikasi. Digital Marketing merupakan sebuah bentuk kegiatan pemasaran produk di media sosial dengan menggunakan banyaknya aplikasi yang telah tersedia di Internet untuk berkembang, Digital marketing juga dapat memberikan pengetahuan untuk menjangkau target pemasaran secara luas sehingga kegiatan tersebut dapat memanfaatkan Aplikasi digital atau media sosial menjadi media pemasaran produk pelaku UMKM untuk berkembang.
Pengembangan Digitalisasi Marketing Usaha UMKM Untuk Meningkatkan Mengembangkan UMKM Masyarakat Iqbal Anaqi; Dzikri Kurniawan; Tiara Putri Marcela; Devi Claudia Vanessa Jorger; Prima Nasrul Aziz; Nur Suranti Madu Sukmah; Reiga Ritomiea Ariescy
jurnal ABDIMAS Indonesia Vol. 1 No. 2 (2023): Juni: Jurnal ABDIMAS Indonesia
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jurai.v1i2.112

Abstract

Micro, Small Enterprises, dUMKM) play an important role in the community's economy, especially in creating jobs and driving economic growth. However, MSMEs often face challenges in dealing with increasingly fierce competition and changes in market trends. In the digital era that continues to develop, the development of digitalization of MSME businesses has become an urgent need to increase their competitiveness. The development of digitalization of MSME businesses opens up great opportunities for business growth and development. By using digital technology and online platforms, MSMEs can expand their market reach and reach potential consumers in various regions. Through digital marketing, MSMEs can promote their products or services more efficiently than traditional methods. In addition, by leveraging digital data and analytics, MSMEs can better understand consumer behavior and optimize their marketing strategies. However, the development of digitalization of MSME businesses also faces several challenges. One of them is limited access and understanding of digital technology. Many SMEs do not have sufficient knowledge or resources to utilize technology effectively. In addition, data security and privacy are important concerns for MSMEs in adopting digitization. MSMEs also have to face increasing competition from large companies that have greater resources to invest in digital technology.
Analysis of Brand Image, Brand Trust, and Brand Awareness of Brand Loyalty for Sweetened Condensed Milk Products Frisian Flag in Surabaya City Siti Nur Laras Ati; Reiga Ritomiea Ariescy; Supriyono
Indonesian Journal of Business Analytics Vol. 3 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i4.5196

Abstract

The increasingly fierce competition encourages companies to spark a good brand image through goods that are aligned with the guidelines so that consumers will trust and effectively remember the brand from the experience of buying goods. This research is expected to be able to dissect the influence of brand image, brand trust, and brand awareness of sweetened condensed milk products on Frisian Flag brand loyalty in the city of Surabaya. The distribution of online questionnaires is a way of collecting data. This data collection strategy is quantitative with a sample of 119 respondents using an accidental sampling technique. The sample is composed of respondents who have purchased Frisian Flag sweetened condensed milk products at least 2 (two) times, are domiciled in the city of Surabaya and are around 17 years old. Primary and secondary data are the sources of data used. The analysis technique applied is PLS with validity test, reliability test, and hypothesis testing. From the results of the study, it can be concluded that brand image, brand trust, and brand awareness have a positive and significant effect on brand loyalty variables.
Positive Emotional Attachment Influences Hedonic Shopping Motivation and Celebrity Endorsement on Impulse Purchase of Fashion Products on E-commerce in Java Island Intan Sri Lestari; Supriyono; Reiga Ritomiea Ariescy
Indonesian Journal of Business Analytics Vol. 3 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i4.5223

Abstract

Many factors can lead to impulsive buying actions. This study aims to analyze the effect of hedonic shopping motivation and celebrity endorsement on impulse buying with positive emotional attachment.This study uses primary data obtained from respondents' answers, namely consumers of fashion products in e-commerce on the island of Java. All existing respondents are stratified based on the region which includes: Banten, DKI Jakarta, D.I.Yogyakrta, West Java, Central Java, East Java. To fulfill the research objectives, the hypothesis was tested with SEM PLS. From the SEM PLS test, it can be concluded that: (1) Hedonic Shopping Motivation contributes to Impulse Buying, (2) Celebrity Endorsement contributes to Impulse Buying, (3) Hedonic Shopping Motivation generates positive emotions that contribute to Impulse Buying, (4) Celebrity Endorsement does not generate positive emotions that do not contribute to Impulse Buying, (5) Positive Emotions contribute to Impulse Buying.
The Effect of Customer Experience, Word of Mouth, and Price Perception on Repurchase Intention of Special Fare Train Tickets Salma Dea Nabilla; Rizky Dermawan; Reiga Ritomiea Ariescy
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5390

Abstract

PT. KAI (Persero) is a State-Owned Enterprise (BUMN) engaged in transportation services for transporting passengers, goods, and containers. In 2019 PT. KAI (Persero) seeks to increase the number of passengers by applying for special-fare train tickets. This study aims to determine the effect of customer experience, word of mouth, and price perception on the intention to repurchase special-fare train tickets. The population in the study were customers of special fare train tickets. The sampling technique uses a non-probability sampling method with convenience sampling techniques for as many as 112 respondents. The analysis technique used in this study is (PLS) with a validity, reality, and hypothesis test. The results of this study state that customer experience and word of mouth contribute to customer repurchase intention, while price perception does not contribute to customer repurchase intention.
Pengaruh Motivasi Belanja Hedonis, Promosi Penjualan Dan Kualitas Aplikasi Terhadap Pembelian Impulsif Pada E-Commerce Shopee Ahmad Riki Baihaqi Yusuf; Siti Aminah; Reiga Ritomiea Ariescy
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.1957

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh motivasi belanja hedonis, promosi penjualan dan kualitas aplikasi terhadap pembelian impulsif di e-commerce Shopee pada mahasiswa UPN "Veteran" Jawa Timur. Penelitian ini termasuk dalam metode penelitian kuantitatif. Sampel dalam penelitian ini berjumlah 85 responden Mahasiswa aktif UPN “Veteran” Jawa Timur yang merupakan pengguna aktif dan pernah melakukan pembelian tidak terencana pada e-commerce Shopee. Metode pengambilan sampel yang digunakan adalah nonprobability sampling, dengan teknik penarikan sampel metode purposive sampling. Data diperoleh berdasarkan hasil survei dengan menyebarkan kuesioner. Pada analisis data, digunakan metode Partial Least Square (PLS) dengan menggunakan software SmartPLS 3.0. Hasil penelitian menunjukkan bahwa Motivasi Belanja Hedonis (X1), Promosi Penjualan (X2) dan Kualitas Aplikasi (X3) berpengaruh positif dan signifikan terhadap Pembelian Impulsif (Y) di e-commerce Shopee pada mahasiswa UPN "Veteran" Jawa Timur.
Co-Authors Ahmad Riki Baihaqi Yusuf Alfiandi Imam Mawardi Cantika Eva Dialoka Devi Claudia Vanessa Jorger Dzikri Kurniawan Endang Sholihatin Intan Sri Lestari Invony Dwi Aprilisanda Iqbal Anaqi Mochammad Raihanditya Ramadhan Nur Suranti Madu Sukmah Prima Nasrul Aziz Rizky Dermawan Salma Dea Nabilla Siti Aminah Siti Nur Laras Ati Supriyono Tiara Putri Marcela