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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah
Wanda Septianawati
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Economics, Econometrics & Finance Social Sciences

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Pemberdayaan Ibu PKK dalam Meningkatkan Kemandirian Ekonomi Keluarga di Era Digital Rismawati; Nur Syifa Syaharany; Santi Aprilianti; Wanda Septianawati
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 1 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i1.25210

Abstract

Empowerment of PKK (Family Welfare Empowerment) mothers plays an important role in increasing family economic independence, especially in today's digital era. This study aims to analyze the role and empowerment strategies of PKK mothers in utilizing digital technology to increase family income. With access to technology and digital entrepreneurship training, PKK mothers can develop home businesses, improve digital marketing skills, and expand market reach. The research method used is a qualitative method, with data collection through interviews and observations of PKK mothers' groups in various regions. The results of the study show that the use of digital technology, such as social media and e-commerce platforms, significantly contributes to increasing family income and economic independence. Obstacles faced in this empowerment include limited access to technology, digital literacy, and capital support. This study concludes that a structured and sustainable digital-based empowerment program can be an effective solution in increasing family welfare and economic independence through the active role of PKK mothers.
Pemberdayaan Ibu PKK dalam Meningkatkan Kemandirian Ekonomi Keluarga di Era Digital Rismawati; Nur Syifa Syaharany; Santi Aprilianti; Wanda Septianawati
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 1 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i1.25210

Abstract

Empowerment of PKK (Family Welfare Empowerment) mothers plays an important role in increasing family economic independence, especially in today's digital era. This study aims to analyze the role and empowerment strategies of PKK mothers in utilizing digital technology to increase family income. With access to technology and digital entrepreneurship training, PKK mothers can develop home businesses, improve digital marketing skills, and expand market reach. The research method used is a qualitative method, with data collection through interviews and observations of PKK mothers' groups in various regions. The results of the study show that the use of digital technology, such as social media and e-commerce platforms, significantly contributes to increasing family income and economic independence. Obstacles faced in this empowerment include limited access to technology, digital literacy, and capital support. This study concludes that a structured and sustainable digital-based empowerment program can be an effective solution in increasing family welfare and economic independence through the active role of PKK mothers.
Co-Authors Nur Syifa Syaharany Rismawati Santi Aprilianti