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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JEBD
Nur Syifa Syaharany
Unknown Affiliation
Economics, Econometrics & Finance Engineering Social Sciences

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Pemberdayaan Ibu PKK dalam Meningkatkan Kemandirian Ekonomi Keluarga di Era Digital Rismawati; Nur Syifa Syaharany; Santi Aprilianti; Wanda Septianawati
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 1 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i1.25210

Abstract

Empowerment of PKK (Family Welfare Empowerment) mothers plays an important role in increasing family economic independence, especially in today's digital era. This study aims to analyze the role and empowerment strategies of PKK mothers in utilizing digital technology to increase family income. With access to technology and digital entrepreneurship training, PKK mothers can develop home businesses, improve digital marketing skills, and expand market reach. The research method used is a qualitative method, with data collection through interviews and observations of PKK mothers' groups in various regions. The results of the study show that the use of digital technology, such as social media and e-commerce platforms, significantly contributes to increasing family income and economic independence. Obstacles faced in this empowerment include limited access to technology, digital literacy, and capital support. This study concludes that a structured and sustainable digital-based empowerment program can be an effective solution in increasing family welfare and economic independence through the active role of PKK mothers.
Transformasi Manajemen Sumber Daya Manusia Di Era Digitalisasi: Inovasi Dan Tantangan dalam Menghadapi Kecerdasan Buatan Ahmad Gunawan; Santi Aprilianti; Nur Syifa Syaharany
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

The transformation of human resource management (HR) in the era of digitalization has become the main focus in facing the challenges and opportunities presented by artificial intelligence (AI). This article examines the innovations offered by AI in HR practices, including automating recruitment processes, analyzing employee data, and improving employee experience through personalization technologies. On the other hand, the study also identifies emerging challenges, such as the need to improve HR skills, maintain human interaction in an increasingly automated environment, and address ethical issues related to the use of AI. Through a case study approach and literature analysis, this article provides recommendations for organizations to effectively integrate AI in HR strategies, while maintaining human values. These findings aim to help HR leaders formulate sustainable adaptive strategies in the midst of rapid changes in the world of work.
Co-Authors Ahmad Gunawan Rismawati Santi Aprilianti Wanda Septianawati