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All Journal Jurnal Pengabdian Pada Masyarakat METHABDI Journal of Social Work and Science Education
Maryati, Desma Erica
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Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Medicine & Pharmacology Physics Public Health

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Pemberdayaan Ibu-Ibu Melalui Pelatihan dan Pendampingan dalam Mengolah Makanan Berbahan Beras Berbasis Kearifan Lokal untuk Meningkatkan Pendapatan Rumah Tangga Gultom, Pesta; Nainggolan, Elisabet; Maryati, Desma Erica
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 2 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No2.pp211-214

Abstract

Housewives are often faced with a choice between their roles as mere housewives, or as working mothers who can help add to the household economy. In the current era of digitalization, there are many business opportunities for housewives with small capital that can be opened at any time and can be done independently. Participants in this PKM are housewives in Kampung Johar village, with the aim of developing the creativity of housewives in utilizing agricultural products as village potential. The results of this PKM are in the form of fortified rice milk products. This PKM activity increases the knowledge of housewives and the opportunity to become new entrepreneurs. The methods used in this service are training, mentoring, discussion and question-and-answer methods.
Pemberdayaan Ibu-Ibu Melalui Pelatihan dan Pendampingan dalam Mengolah Makanan Berbahan Beras Berbasis Kearifan Lokal untuk Meningkatkan Pendapatan Rumah Tangga Gultom, Pesta; Nainggolan, Elisabet; Maryati, Desma Erica
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 2 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No2.pp211-214

Abstract

Housewives are often faced with a choice between their roles as mere housewives, or as working mothers who can help add to the household economy. In the current era of digitalization, there are many business opportunities for housewives with small capital that can be opened at any time and can be done independently. Participants in this PKM are housewives in Kampung Johar village, with the aim of developing the creativity of housewives in utilizing agricultural products as village potential. The results of this PKM are in the form of fortified rice milk products. This PKM activity increases the knowledge of housewives and the opportunity to become new entrepreneurs. The methods used in this service are training, mentoring, discussion and question-and-answer methods.
Digital Promotion, Service Quality, and Sustainable Performance: An Empirical Study of an Indonesian Pet Shop SME Putri, Dea Nabila; Maryati, Desma Erica; Nasution, Lisa Elianti
Journal of Social Work and Science Education Vol. 7 No. 3 (2026): Forthcoming Issue
Publisher : Yayasan Sembilan Pemuda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52690/jswse.v7i3.1536

Abstract

This study aims to analyze the effect of digital promotion and service quality on sustainable performance in Small and Medium Enterprises (SMEs) at Sinar Jaya Petshop in Indonesia. The study uses a quantitative approach with a survey design, as well as purposive sampling technique on 70 respondents who are store customers. Data were collected through a questionnaire using a Likert scale and analyzed using multiple linear regression. The results of the study indicate that digital promotion and service quality, both partially and simultaneously, have a positive and significant effect on sustainable performance. This shows that improving digital promotion strategies and service quality can drive an increase in sustainable business performance. However, the coefficient of determination (R²) value of 0.140 indicates that the model's ability to explain variations in sustainable performance is still limited, so there are other factors outside the model that also influence it. Therefore, business actors are advised not to focus solely on digital promotion and service quality, but also to consider other factors such as innovation, price, and customer loyalty to optimally improve sustainable performance.
Co-Authors Gultom, Pesta Nainggolan, Elisabet Nasution, Lisa Elianti Putri, Dea Nabila