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All Journal JURNAL LENTERA : Kajian Keagamaan, Keilmuan dan Teknologi Journal of Humanities and Social Studies Journal Of Management Science (JMAS) Jurnal Mantik International Journal of Economics Development Research (IJEDR) Jurnal Manajemen Bisnis Eka Prasetya Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal IPTEK Bagi Masyarakat Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal of Social Studies, Arts and Humanities (JSSAH) Jurnal Pengabdian Pada Masyarakat METHABDI Jurnal Ilmiah Ekonomi dan Manajemen Economic: Journal Economic and Business
Gultom, Pesta
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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The influence of product knowledge and customer relationship marketing on interest customer buy at PT. RHB Sekuritas Indonesia Medan Gultom, Pesta; Rezeki, Sri; Januarty, Widalicin; Sutantio, Andy
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5246

Abstract

This research aims to determine the influence of Product Knowledge and Customer Relationship Marketing on Customer Buying Interest at PT. RHB Securities Indonesia Medan. The research methodology used is a quantitative descriptive method. The research population that will be used in the research is all prospective customers who will make purchases from the company during the 2023 period, the exact number of which is not known. Due to the unknown population and bias in the number of consumers who make purchases, using the Hairs formula, 100 respondents were obtained, while the sampling technique was to use accidental sampling. The results of the research analysis show that the variable has a significant positive influence partially and simultaneously between Product Knowledge and Customer Relationship Marketing on customer buying interest at PT. RHB Securities Indonesia
WORKSHOP SENI MERANGKAI BUNGA SEBAGAI PELUANG USAHA KREATIF BAGI IBU-IBU JEMAAT GKPI KHUSUS TELADAN Gultom, Pesta; Manik, Desma Erica Mariati; Nainggolan, Elisabeth; Gea, Sanderwan Kristian; Hoki, Fernando
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 3 No 1 (2023): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol3No1.pp89-93

Abstract

As knowledgeable people, lecturers are required to educate and advance people's lives. Therefore it is mandatory to carry out community service activities, as proof of the contribution of the lecturers. Lecturers are required to contribute their abilities, both in the fields of knowledge, energy, and materials. Community service programs are carried out through direct interaction through lectures, discussions and practices. The participants as partners are the women members of the GKPI Congregation for Exemplary Church. With this PkM program it can increase the creativity of mothers, through knowledge of interesting flower arrangement techniques, it can be used as new business opportunities so that new entrepreneurs are created.
Digital marketing strategy for purchasing decisions at Rezeky Payet Medan Gultom, Pesta; Januarty, Widalicin; Wilbert, Wilbert
Junal Ilmu Manajemen Vol 8 No 1 (2025): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i1.622

Abstract

This study aims to determine the influence of social media and content marketing on purchasing decisions at Rezeky Payet Medan. Rezeky Payet Indonesia is known as a supplier of high-quality raw materials for the fashion industry in Medan. The method used in this study is quantitative descriptive, and population use in this study consists of consumers who have shopped at Rezeky Payet Medan, the exact number of whom cannot be determined. Due to the uncertain number of respondents, the researcher used the hair method, which is a method employed when the researcher does not know the exact population size. In this study, 120 respondents were obtained, while the sampling technique used was accidental sampling. Data testing analysis consists of descriptive classical assumption tests, multiple linear analysis, partial hypothesis tests (t-test) and simultaneous tests (f-test), as well as the coefficient of determination test. The analysis results show a positive significant influence, both partially and simultaneously, between social media and content marketing on purchasing decisions at Rezeky Payet Medan.
Pemberdayaan Ibu-Ibu Melalui Pelatihan dan Pendampingan dalam Mengolah Makanan Berbahan Beras Berbasis Kearifan Lokal untuk Meningkatkan Pendapatan Rumah Tangga Gultom, Pesta; Nainggolan, Elisabet; Maryati, Desma Erica
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 2 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No2.pp211-214

Abstract

Housewives are often faced with a choice between their roles as mere housewives, or as working mothers who can help add to the household economy. In the current era of digitalization, there are many business opportunities for housewives with small capital that can be opened at any time and can be done independently. Participants in this PKM are housewives in Kampung Johar village, with the aim of developing the creativity of housewives in utilizing agricultural products as village potential. The results of this PKM are in the form of fortified rice milk products. This PKM activity increases the knowledge of housewives and the opportunity to become new entrepreneurs. The methods used in this service are training, mentoring, discussion and question-and-answer methods.
Analysis of the Implementation of Total Productive Maintenance (TPM) at Madam Souvenir Purba, Angel Theresia; Utami, Mulia; Lubis, Rahma Safitri; Gultom, Pesta
Economic: Journal Economic and Business Vol. 4 No. 1 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i1.871

Abstract

This research aims to analyze the implementation of Total Productive Maintenance (TPM) at the Madam Souvenir Bakery in order to increase the effectiveness of production machines. The method used is Overall Equipment Effectiveness (OEE) measurement to assess machine performance based on three factors: availability, performance and quality. The OEE calculation results show a value of 72.2%, which is below the ideal standard of 85%. In-depth analysis identified "speed losses" as the main factor influencing the decline in machine effectiveness. To overcome this problem, several recommendations were implemented, including independent maintenance by the operator and a regular maintenance schedule (planned maintenance). The implementation of TPM has proven to be effective in minimizing losses due to downtime and improving product quality. It is hoped that the results of this research can help Madam Souvenir Bakery achieve production targets more efficiently.
Studi Literatur: Pengembangan Talenta Digital untuk Transformasi Digital di Sektor Jasa Keuangan Afrizal; Gultom, Pesta; Januarty, Widalicin; Claudie Tiofanny
Jurnal Manajemen Bisnis Eka Prasetya Vol 11 No 1 (2025): Edisi Maret 2025
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v11i1.584

Abstract

Digital transformation has fundamentally changed the financial services sector, demanding the presence of skilled digital talent capable of adapting to and leveraging technologies such as Cybersecurity, Cloud Computing, Big Data Analytics, and Artificial Intelligence. This research aims to explore the role of higher education in developing the digital talent necessary to accelerate digital transformation in this sector. This study employs a qualitative-descriptive research design with a literature review approach. The literature review was conducted by collecting articles from reputable international journals indexed in Scopus that align with the research objectives over the past five years (2019-2024) using the Publish or Perish (PoP) application. Content analysis was then performed to identify the challenges and opportunities in creating a relevant curriculum for developing digital talent in the financial services sector in Indonesia through higher education, as well as how this can support the acceleration of digital transformation. The results indicate that collaboration between higher education and industry, along with government policy support, is crucial for creating a competitive and innovative financial ecosystem. This research recommends the development of educational programs that emphasize digital skills and adaptive capabilities to meet the ever-evolving market needs.
Edukasi Pinjaman Online dan Transaksi Digital bagi Pelaku UMKM Gultom, Pesta; Nainggolan, Susan Grace V.; Hariana, Frizkha
Jurnal IPTEK Bagi Masyarakat Vol 2 No 1 (2022)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/jibm.v2i1.204

Abstract

The object of community service in this activity is the village assisted by LPPM STIE Eka Prasetya, namely Pematang Johar village. The implementation of community service activities is based on the aim of educating UMKM actors in Pematang Johar village in understanding online loans registered with the OJK, and digital transactions that are useful for recording incoming and outgoing money automatically. The involvement of UMKM in this activity is very enthusiastic, and the desire to know about online loans is very high, this can be seen from the question and answer that went very well.
Service Excellent Berdasarkan Perspektif Experential Marketing Pada Pegiat Usaha Di Desa Pematang Johar Manik, Desma Erica Maryati; Gultom, Pesta; Nainggolan, Elisabeth
Jurnal IPTEK Bagi Masyarakat Vol 2 No 2 (2022)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/jibm.v2i2.211

Abstract

Managing a business is not only paying attention to the products produced. Service Excellent from business activists in Desa Pematang Johar is also something that must be considered. How to provide the best service so that in the future consumers can come back again. Insights into experential marketing perspectives can provide knowledge to business activists of Desa Pematang Johar how to serve consumers so that consumers feel special and feel involved in using products. Emotional consumer engagement can have a positive impact on increasing sales.
Linear Programming Dengan Metode Primal Simpleks (Kasus Maksimasi) Chandra, Deddy; Vesuvius, Deric; Octoria Hulu, Publius; Choumuangpuak, Ronaldo; Tanaka, Leony; Gultom, Pesta
JURNAL LENTERA : Kajian Keagamaan, Keilmuan dan Teknologi Vol 24 No 2 (2025): Juni 2025
Publisher : LP2M STAI Miftahul 'Ula (STAIM) Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/lentera.v24i2.1756

Abstract

The culinary industry in Indonesia, particularly the dimsum sector, is undergoing rapid development in response to increasing consumer demand for practical and flavorful ready-to-eat meals. This study aims to analyze and optimize the production strategy of Dimsum Kota Medan by applying linear programming using the primal simplex method. The research adopts a case study approach, with data collected through direct interviews and observations to identify production goals, decision variables, and existing operational constraints such as labor, raw materials, and time availability. The simplex method is then applied to determine the optimal production combination that yields the highest profit. The findings show that to achieve a maximum daily profit (Zmax) of IDR 19,800,000, the enterprise should produce 60 portions of original dimsum (X1) and 60 portions of hakau dimsum (X2). Although the model operates under the assumption of linearity and does not capture all external market dynamics, it offers practical guidance for decision-making in resource allocation. This study demonstrates the relevance of mathematical optimization techniques in enhancing profitability for small and medium-sized culinary enterprises in a competitive market environment.
Penerapan Metode Penugasan Hungarian dalam Penyelesaian Masalah Maksimasi Gultom, Pesta; Marthalena; Rey Timotius Banjarnahor
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 6 (2025): Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i6.5410

Abstract

Toko ABC adalah usaha yang bergerak di bidang jasa pencucian/laudry. Usaha laundry berusaha untuk menempatkan lima karyawan pada lima jenis pekerjaan dengan cara yang paling efisien, agar dapat mencapai performa rata-rata yang terbaik. Selain itu, mereka juga perlu memilih satu toko dari enam lokasi yang tersedia agar sesuai dengan area operasional. Masalah pertama berkaitan dengan pencocokan antara karyawan dan jenis pekerjaan menggunakan matriks performa, sementara masalah kedua adalah mengubah situasi menjadi skenario yang tidak biasa dengan menambahkan dummy untuk mengisi satu toko. Masalah ini disebut Masalah Penugasan (Assigment Problem). Metode algoritme Hungarian adalah salah satu cara untuk menemukan solusi yang optimal untuk kedua situasi tersebut. Penerapan ini dilakukan pada data operasional bisnis laundry yang berukuran menengah. Hasil penelitian menunjukkan bahwa algoritme Hungarian berhasil memberikan penugasan yang optimal bagi karyawan, sehingga rata-rata performa dapat mencapai puncaknya, serta menentukan toko mana yang sebaiknya ditutup sambil tetap mempertahankan efisiensi operasional. Perbedaan antara situasi normal dan tidak normal hanya terletak pada tahap praproses data, sementara solusi akhir tetap optimal. Temuan ini menunjukkan bahwa metode Hungarian merupakan alat yang efektif dan praktis untuk meningkatkan efisiensi dalam penugasan serta pengambilan keputusan strategis di bisnis.
Co-Authors Afrizal Alfian Angga, Ivone Aurelia Chandra, Deddy Chandra, Surya Choumuangpuak, Ronaldo Claudie Tiofanny Dovean, Dovean Fenny Fenny Gea, Sanderwan Kristian Hariana, Frizkha Haubu, TJ. Hoki, Fernando Januarty, Widalicin Leonardi, Nicholas Loo, Petrus Lubis, Rahma Safitri Luckyanto, Marvin Manik, Desma Erica Mariati Manik, Desma Erica Maryati Marthalena Maryati, Desma Erica Monica, Cencen Nainggolan, Elisabet Nainggolan, Elisabeth Nainggolan, Susan Grace V. Noor, Muhammad Rafif Octoria Hulu, Publius Purba, Angel Theresia Rey Timotius Banjarnahor Sianturi, Richardo Aprianto Situmorang, Irvan Rolyesh Sri Rezeki Sutantio, Andy Tanaka, Leony Utami, Mulia Vasly, Aurelia Vesuvius, Deric Wilbert Wilbert